The Couple Invests In Female-Founded and
Operated At-Home Diagnostics Company
BOULDER,
Colo., April 24, 2024 /PRNewswire/ -- Proov, the
creator of a suite of at-home fertility-related hormone tests, has
announced today that an equity share of the company has been
purchased by GRAMMY award-winning singer-songwriter, actor and
author Ashanti and her fiancé, GRAMMY winning, Double Diamond
selling, entertainment icon Nelly. This news comes off of the duo's
pregnancy announcement via Instagram last week, which featured the
Proov Check test.
Proov offers over 10 products, including the first and only
FDA-cleared at-home PdG test, that bring innovative solutions to
child bearing people and their partners – clinically proven to help
them become pregnant faster and more cost-effectively.
"The team and I are thrilled to have Ashanti and Nelly join us
in our mission to increase visibility and accessibility of
clinically proven fertility and pregnancy related solutions to
those who need them," says Proov CEO Dr. Amy Beckley.
Ashanti and Nelly echo, "We're excited to work together on our
first joint business endeavor, championing a female-led enterprise
dedicated to empowering women with personalized care
solutions."
Proov products are available nationwide in CVS Pharmacy,
Walgreens, Amazon, and direct-to-consumer on Proov's website,
proovtest.com.
About Proov
Proov is a diagnostics company offering
medical grade at-home tests and a support platform that is
clinically proven to help those looking to conceive do so faster,
and more cost-effectively. Proov goes beyond typical fertility
tracking (which focuses on finding the fertile window) to help
uncover key issues that can make conceiving more difficult. Proov
founder, Dr. Amy Beckley, PhD,
created the core Proov technology (Proov Confirm PdG tests) after
her own battle with infertility.
For more information, please visit proovtest.com
About Ashanti
Ashanti is a GRAMMY® Award-winning
singer/songwriter, actor and author, who burst onto the music scene
with her smash hit, self-titled debut album Ashanti. The
album landed the #1 spot on both the Billboard Top 200 and R&B
album charts, selling a whopping 504,593 units in its first week
and set a SoundScan record as the most albums sold by any debut
female artist in the chart's history, granting her a spot in the
Guinness Book of World Records, which she still holds today.
Ashanti has released six studio albums and received eight Billboard
Awards, a GRAMMY, two American Music Awards, two Soul Train Awards,
six ASCAP Awards, and many more awards and illustrious honors.
Ashanti has continued to reign at the top as one of Billboard's
"Top Females of the Decade from 2000-2010" and continues to break
Billboard records as having a Hot 100 entry in the 2000's, 2010's
and 2020's.
Ashanti is CEO of Written Entertainment, Inc., and in addition
to her music accolades and awards, she has elevated her brand and
company with several major partnerships including her own
fragrance, "Precious Jewel" with AMC
Beauty, American Express, Shea Moisture, Marc Jacobs and Ciroc, to name a few. Her
endorsements include Herbal Essences, where she is the first
African American to land a national campaign, and Candies Apparel.
She launched her clothing line, in collaboration with Miss Circle, and partnered with Pretty Little
Thing to create her own swimsuit line, "Ashanti." She has written
her first book of poetry, through Hyperion, titled
Foolish/Unfoolish: Reflections on Love and released her first
children's book, My Name Is A Story, with Harper Collins that was voted, "2023 Best
Children's Book" by the African American Literary Awards. Ashanti
is the Ambassador for the Jumpstart Reading Program and became the
"Youth of the Year" Ambassador for the Boys and Girls Club of
America in 2009 and was also inducted into their Hall of Fame. She
became a member of their "BE GREAT" Campaign with Denzel Washington and was also a part of the
"Let's Move" campaign with Michelle
Obama. To celebrate her contributions to the entertainment
industry, Ashanti received a star on the Hollywood Walk of Fame on
April 7, 2022.
About Nelly
Double Diamond Selling, Multi-platinum,
3xGrammy award-winning rap superstar, entrepreneur, philanthropist,
and actor, Nelly, has continually raised the bar for the
entertainment industry since stepping on the scene in 2000 and has
solidified his status as a rap luminary. His distinctive vocals,
magnetic personality and infectious smile captivated audiences
worldwide, while his achievements across entertainment industry
platforms has set him apart as a true icon. In 2023, Nelly expanded
his entrepreneurial empire by introducing MoShine, his signature
moonshine brand, captivating enthusiasts with its unique blend and
distinctive branding. Additionally, he made headlines with a
groundbreaking sale of a portion of his music catalog, shattering
records in the process. The following year saw Nelly's strategic
partnership with his fiancée, Ashanti, in an equity deal with
Proov, a female-owned company specializing in pregnancy and
fertility tests. Simultaneously, he is orchestrating the
triumphant relaunch of Apple Bottoms, his revolutionary women's
clothing line, and Three Commas, a men's fashion brand. Despite his
myriad ventures, Nelly remains committed to his musical craft.
Anticipation mounts as he prepares to unveil his highly awaited
single from Heartland2, the much-anticipated sequel to his
country-inspired album Heartland, with the full album slated for
release in 2025.
Beyond his musical prowess, Nelly's achievements span across
various domains, including sports commentary, reality television,
and film. Notably, he has left an indelible mark as a commercial
actor for brands such as Lay's, Burger King, and Honey Nut
Cheerios. Furthermore, his ownership of a sports team underscores
his passion for sports and community engagement, while his
philanthropic endeavors reflect a commitment to making a positive
impact on society. In every endeavor, Nelly exemplifies the epitome
of excellence, innovation, and resilience, leaving an enduring
legacy that transcends generations.
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SOURCE Proov