Higround Unveils GRAFX Program: Elevating Self-Expression by Pushing the Boundaries of Peripheral Design
24 Abril 2024 - 2:00PM
Business Wire
Higround, the graphic gaming peripheral brand renowned for its
groundbreaking collaborations with iconic brands like Pokémon,
Dragon Ball Z and Brain Dead, announces a bold new initiative:
GRAFX. GRAFX launches alongside Higround's renowned brand
partnerships as a line of Higround-original designs across its
peripherals. It champions the highest level of self-expression
through innovative designs placed at the intersection of functional
performance and trendsetting aesthetics.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240422053017/en/
The DIGICAMO prints launch in colorways
Arctic and Pink. (Photo: Business Wire)
As a gaming hardware brand committed to fostering individuality,
Higround introduces GRAFX as a platform to defy the creative and
design limitations set upon gaming peripherals by its predecessors
without sacrificing the high levels of performance that are
synonymous with Higround. While Higround will continue to
collaborate with exciting, like-minded partners, GRAFX embodies the
brand's fundamental ethos of elevating gaming culture through
inventive, artistic means.
"We started Higround because we wanted to elevate gaming
culture," says Rustin Sotoodeh, Creative Director and co-Founder of
Higround. "With GRAFX, we're doubling down on our mission by
introducing a range of designs that showcase the stylish essence of
video game aesthetics."
GRAFX will feature limited edition releases with the possibility
of restocks, although fans are encouraged to act swiftly to secure
their favorite designs. The program kicks off with the launch of
two stunning keyboards adorned with Higround's newest print:
DIGICAMO.
With GRAFX, Higround embarks on a journey to reach diverse
audiences with a broad range of captivating designs. As the GRAFX
program evolves, fans can expect more frequent drops and an
ever-expanding lineup of eye-popping original Higround designs.
For more information about Higround and the GRAFX program, visit
Higround.co. GRAFX and DIGICAMO will launch on April 26 at 12 PM
PT.
ABOUT HIGROUND
Higround is a lifestyle and computer peripheral brand that seeks
to embody elevated gaming culture. Founded by Rustin Sotoodeh and
Kha Lu, Higround creates high-quality peripherals with unique
designs that fuse fashion, gaming, and technology. Each capsule
features a distinctive array of items known to sell out rapidly.
The brand has garnered acclaim for collaborations with renowned
brands such as Naruto, SEGA, and Brain Dead. In 2021, the brand was
acquired by esports powerhouse 100 Thieves.
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version on businesswire.com: https://www.businesswire.com/news/home/20240422053017/en/
For more information, please contact: Kelly Kim,
kkim@higround.co