MVP Talent-Focused, Independent and
Female-Owned
Kelli Tuggle
and Celeste Holt-Walters join as
Partners and Founders
NEW
YORK, April 25, 2024 /PRNewswire/
-- Madonna Badger and Debby Reiner, industry leaders
renowned for their groundbreaking work on dozens of iconic, global
brands are uniting forces and decades of experience to launch
Futura Collective, LLC.
Badger will continue her role as Chief Creative Officer, while
Reiner, who was previously President, Global
Clients/Grey Worldwide and CEO/Grey New York, will be CEO of
Futura Collective.
"Some things are just meant to be, and this is one of those
things," says Badger. "Debby and I have worked together in various
capacities for many years, and I have always deeply admired her
business smarts and creative strength. There is no problem she
can't solve, and no client who doesn't want her by their side,
building and growing their brands."
Reiner adds that "nothing unlocks value for clients like
experience; that's why they want to engage senior
people who are passionate about being hands-on, sizing up and
solving business problems with creativity and speed. We are
those people."
Badger, Reiner, Tuggle and Holt-Walters have collaborated in
numerous ways throughout their careers. Badger notes "I've
worked with these women over the years and know they are all
unstoppable leaders. I couldn't be more excited to officially
put this band together."
Kelli Tuggle, who most recently
served as Chief Operating Officer for Grey North America is Founder
/ President of this new entity. Celeste
Holt-Walters, also a founder, led Production at the
Badger Agency for the past decade. She will now be Chief
Content Officer of Futura Collective.
Reiner notes that the new Collective
is uniquely structured to deliver breakthrough
creativity, unencumbered by bureaucracy: "We're set up for success
because we're focused on what's essential: MVP talent
with deep expertise who are deep in the work to crack clients'
business challenges. And yes, we are proud to be independent,
female-led and owned - 100% free from thepatriarchy."
The company name is inspired by the font, Futura,
which was designed to be a distillation of what's essential,
powerful and beautiful with nothing extraneous. It
simultaneously embodies clarity and progress.
"Everything about Futura feels freeing and so right for this
moment," notes Tuggle. "It turns out what works best for our
clients also works best for talent and the work: great chemistry
and collaboration, more flexibility, and less red tape".
Holt-Walters said Futura is poised to redefine how brands engage
with consumers, spark conversations, and shape culture. "It's about
establishing new paradigms in communication and creativity…it's
idea-led storytelling and all the ways that can be exploded when
brands go to market. The kind of content creation that's only
possible with a collective of the right people" she says.
Adds Badger: "I'm ecstatic about the future because of this
partnership. We're built for where creativity is going – and we
won't be held back by where it's been."
About Futura
Futura emerges from the 30-year legacy of the Badger Agency,
bringing experience working with influential clients such as
P&G, Clairol, Wella and Target. It launches with
exceptional talent, including Executive Creative
Director Caitlin
Ewing and Creative Director Kristen Murphy. The company name
is inspired by the font, Futura, which was designed to be a
distillation of what's essential, powerful and beautiful with
nothing extraneous. It simultaneously embodies clarity and
progress.
Learn more about Futura Collective
at www.futura-collective.com
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SOURCE Futura Collective