Agreement will give Discount Tire the Platform to Activate in
Communities Around Its 1,200 Stores
NEW
YORK and SCOTTSDALE,
Ariz., April 26, 2024 /PRNewswire/
-- Discount Tire, a leading retailer of tires and wheels, and
Major League Soccer (MLS) today announced a new multiyear
partnership in the U.S. Through this agreement, Discount Tire will
be named the official tire retailer of MLS, the MLS All-Star Game
presented by Target, and MLS Cup presented by Audi.
As part of this multiyear partnership, Discount Tire will
integrate into MLS broadcasts and advertise on MLS Season Pass
and FOX, feature in-stadium promotions, offer customer sweepstakes,
and execute grassroots marketing and community outreach programs at
many of Discount Tire's 1,200 stores across 39 states.
"As a longtime fan that has witnessed the tremendous growth and
interest in soccer in the U.S., I couldn't be more excited
than to have Discount Tire named the Official Tire Retailer of
MLS," said Michael Zuieback,
executive chairman at Discount Tire. "We look forward to partnering
with MLS to support local neighborhoods and to bring Discount
Tire's message of making tire buying easy and inviting to fans and
viewers nationwide."
Discount Tire operates retail stores offering tires, wheels, and
wiper blades in 20 of the home markets for current MLS clubs,
and through this partnership will be holding local activations
tailored to support youth soccer while also offering fans special
experiences and Discount Tire branded apparel.
"We are proud to welcome Discount Tire as an official partner as
the league continues to grow," said Carter
Ladd, MLS Chief Revenue Officer. "Consumers trust Discount
Tire and we look forward to working together to further reach and
engage with MLS' loyal fanbase."
Over the last eight years Major League Soccer has introduced
eleven new clubs and is coming off a record breaking 2023 season.
As part of its investment into professional soccer, Discount Tire
has also struck a partnership to be the official tire retailer of
Inter Miami CF and is collaborating with Continental Tire, a
longtime supporting partner of MLS and professional soccer in
North America, to sponsor the
Portland Timbers, Seattle Sounders FC, FC Cincinnati, Nashville SC,
and Chicago Fire FC.
The announcement between MLS and Discount Tire arrives during a
period of unprecedented momentum behind the sport of soccer in
North America, with MLS' 29th
season underway, the second season of MLS Season Pass on Apple TV,
the second season of Leagues Cup and Copa
America taking place in 2024, the Concacaf Gold Cup and FIFA
Club World Cup slated for 2025, and the FIFA World Cup coming to
the U.S., Canada and Mexico in 2026.
ABOUT DISCOUNT TIRE
Discount Tire is a leading
independent retailer of tires, wheels, and windshield wipers.
Founded in 1960 by Bruce T. Halle, the company serves
customers at more than 1,200 stores in 39 states. The company does
business as Discount Tire in most of the U.S. and as America's Tire
in parts of California and Pennsylvania and recently
acquired the full-service auto repair operations of Dunn Tire and
Suburban Tire. Discount Tire acquired Tire Rack, a
direct-to-consumer tire retailer and distributor, in 2021.
Treadwell, Discount Tire's
proprietary online tire-buying guide, uses decades of data and
individual driving habits to recommend the right tires for each
driver's unique needs. For more information,
visit www.discounttire.com.
ABOUT MAJOR LEAGUE SOCCER
Headquartered in
New York City, Major League Soccer
-- celebrating its 29th season in 2024 -- features 30
clubs throughout the United States
and Canada, including a new
expansion team in San Diego that
will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro
and MLS NEXT matches can be watched through MLS Season Pass,
available on the Apple TV app on Apple devices, smart TVs,
streaming devices, set-top boxes, and game consoles, and the web at
tv.apple.com. MLS Season Pass features the most
expansive and accessible lineup of programming ever for MLS fans.
For more information about MLS, visit mlssoccer.com. For more
information about the Apple TV app, visit
apple.com/apple-tv-app.
Media Contacts:
Major League Soccer
Peter
O'Brien
Peter.OBrien@mlssoccer.com
Discount Tire
Greg
Miller
pressemails@discounttire.com
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SOURCE Discount Tire