Original barre workout and franchise studio concept aims
to capture greater share of forecast $54.8
billion global boutique fitness sector; locations in
Japan set to open by early
2025
WOODBURY, Minn. and TOKYO, May 23, 2024
/PRNewswire/ -- The Bar Method, the studio barre brand that builds
stronger bodies with high repetition, low-impact resistance
workouts combining elements of Pilates, yoga and strength
training, has announced the international expansion of its
franchise model beyond North
America.
The first locations of The Bar Method outside North America will arrive in Japan. Fast Fitness Japan (FFJ), the master
franchisee of more than 1,000 Anytime Fitness clubs across
Japan and Germany, has acquired the master franchise
rights for The Bar Method and expects to open the first studios in
early 2025 in Tokyo.
The expansion of the brand arrives as the boutique fitness
industry is projected to reach a global market value of
$54.8 billion by 2029, a growth rate
of 38% over 2024. In the U.S., barre workouts saw growth of 13%,
from 3.8 million to 4.3 million participants, from 2022 to
2023.*
"This is an exciting new chapter for The Bar Method," said
Stephanie Schon, president, The Bar
Method. "With over 20 years of experience in strengthening muscles,
minds, and overall wellbeing in North
America, we are eager to share our scientific method with a
global audience to embolden even more individuals to reach their
fitness goals. We're thrilled to partner with FFJ, given our common
purpose and their impressive operational excellence and expansion
with Anytime Fitness."
The expansion is part of an aggressive global growth strategy
for Self Esteem Brands – which recently merged with Orangetheory
Fitness – to open more than 10,000 fitness, health and wellness
clubs and studios worldwide by 2030.
"We are honored that Japan has
been chosen as The Bar Method's first overseas market," said
Kio Yamabe, CEO, FFJ. "We are
excited to introduce this exceptional exercise program to a wider
audience in Japan, particularly
women, in order to increase Japan's fitness participation rate and promote
the adoption and establishment of exercise habits. We are confident
that this will be an exciting fitness experience for the Japanese
people. Together with The Bar Method team, we are committed to
contributing to the improvement of healthy life expectancy by
expanding our fitness business in Japan and around the world."
For more than two decades, The Bar Method has been building
stronger bodies with challenging workouts that infuse power into
every movement. Each exercise is meticulously designed to transform
bodies through resistance training fused into a ballet-inspired
barre workout, resulting in greater flexibility, muscle definition,
and metabolism-boosting endurance.
Sources: Research & Markets; Statista
About The Bar Method
Founded in 2001, The Bar
Method was created by Burr Leonard, considered a pioneer in
barre-based fitness. Built on the body-elongating practice of dance
conditioning, the science of physical therapy, the pace of interval
training, and its unparalleled teacher training program, The Bar
Method's approach to personalized total mind and body fitness
delivers increased strength, endurance and resilience results that
can be felt after only a few sessions and maintained for a
lifetime. The Bar Method was acquired and joined the Self Esteem
Brands family in 2019. Today, there are 77 locations in the U.S.
and Canada with plans to add new franchised studios
worldwide. For more information on franchising opportunities, visit
www.barmethod.com/franchising
Contact:
Kelly
Groehler
+16126698602
kelly.groehler@sebrands.com
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SOURCE The Bar Method