NTT and NTT DATA Roar into the Indianapolis 500 with AI-powered Fan Experience
23 Mayo 2024 - 9:05AM
Business Wire
The 2024 Indianapolis 500 features NTT-
delivered innovations for racing and event insights to enable
remote engagement and enhanced fan experiences at the Indianapolis
Motor Speedway
NTT, a leading global technology and business solutions
provider, and NTT DATA continue to expand innovative use of racing
data to improve fan experiences across the NTT INDYCAR SERIES,
including this year’s Indianapolis 500.
NTT is the parent company of NTT DATA, and they serve together
as Official Technology Partner of INDYCAR, the NTT INDYCAR SERIES,
Indianapolis Motor Speedway (IMS), the Indianapolis 500, and NASCAR
Brickyard weekend.
Through 140-plus sensors on each racecar, NTT DATA captures and
analyzes more than 8 billion racing datapoints in the NTT Smart
Solutions Platform. Leveraging advanced AI and predictive
analytics, the company shares near-real-time insights and
visualizations to fans both onsite and remotely for enhanced
storytelling of key moments during events including head-to-head
overtaking, race strategies, race winner predictions and more.
Additionally, the 300,000-plus fans onsite for the race benefit
from data on wait times and flow across the 600-plus acre venue
calibrated every 30 seconds.
SMART Venues Improve the Fan Experience Fans at the
Indianapolis 500 or other events at the Indianapolis Motor Speedway
can experience NTT DATA Smart Venue technology, sustainability
solutions and live race data at the Pagoda command displays. For
example, AI-enabled optical detection technologies improve security
and traffic flow, and when combined with digital ticketing, provide
real-time and future prediction wait times at the event gates and
concessions. This allows fans at the world’s largest single-day
sporting event to move through the venue as safely and efficiently
as possible.
AI-enabled Racing Insights Whether at the racetrack, at
home or on the go, fans of the NTT INDYCAR SERIES can also tap into
the INDYCAR App Powered by NTT DATA to stay up to date on all of
the latest developments. The App allows fans to get even closer to
the action with real-time, AI and advanced analytics providing
racing insights that include live scoring and viewing of the
drivers in action courtesy of 15 in-car cameras. The App, which
historically engages more than 70,000 users on race days, is
available for download from the iOS App Store and Google
Play. NTT DATA also continues to enable other similar
innovative experiences to benefit fans and increase engagement
across all mediums, via social media, the web and television or
streaming broadcast, through reliable technology and services that
deliver deeper data insights.
Race Like the Pros This year, a new limited racing
demonstration will leverage Embodied Knowledge technology from NTT
R&D. Embodied Knowledge powers simulators that blend physical
sensations with digital innovation, allowing users to precisely
experience a track as driven by a professional driver. Beyond the
experience of traditional simulators, Embodied Knowledge adds the
actual feel and performance of the professional driver at high
speeds at the Indianapolis Motor Speedway including realistic
steering wheel forces and car behavior like vibrations and forces
exerted on seat, users can synchronize their movements with that of
a professional driver via XR.
NTT Embodied Knowledge technology is being explored for future
use cases including medical surgery training, coaching and fan
experiences in sports. Future applications include employee
training across retail, education, and manufacturing, as well as
enabling AI-robots to learn how to move and react the way humans do
to perform tasks from restocking shelves to in-home caregiving. The
effort is part of the more than $3.6B NTT invests each year in
research and development, uncovering innovations that have
commercial impact for their customers.
“The Indianapolis 500 is the pinnacle of racing that leverages
refined Embodied Knowledge where firsthand the movements of racers
can be felt to understand what Embodied Knowledge truly means.
Through various sensing technologies, we aim to technically
recreate these movements and sensations.” said Kota Hidaka, Vice
President, Head of NTT Human Informatics Laboratories.
To learn more about the NTT INDYCAR SERIES, visit:
https://us.nttdata.com/en/about-us/content/ntt-indycar-series.
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Media Contacts:
NTT nttrd-pr@ml.ntt.com nttgroup@wireside.com
NTT DATA Amy.Baj@nttdata.com