CasaPerks Launches CasaCash, Industry First Rent Rewards Ancillary Revenue Program with No Need for Credit Cards
20 Junio 2024 - 7:20AM
Business Wire
CasaPerks focuses on increasing NOI for operators.
CasaPerks Technologies, Inc., (“CasaPerks”), is excited to
launch CasaCash, an industry first ancillary revenue program for
property owners and operators that want to leverage a loyalty
program for their renters. With CasaCash, operators have no
transaction fees and will receive a revenue bonus on all points
transactions on the platform, with no need to have an expensive and
time-consuming credit card program on-site.
“At CasaPerks, our goal is to continue to create and deliver
innovative programs and tools to help operators increase their
NOI,” states Kevin Bradt, CEO of CasaPerks. “With the market
becoming more and more competitive, operators are seeking
alternative ways to minimize their customer acquisition and
retention costs while also increasing their revenue at the same
time.”
The CasaPerks platform is defined as “Simply Rewarding”. This
strategy has proven to be very attractive to many operators and
renters alike. The company, unlike other competitors out there, is
not based on a credit card platform that can charge up to nearly
30% in interest and which also encourages renters to roll their
balances. This erodes any rewards value that renters work hard to
achieve by giving it straight back to those companies in terms of
interest-related payments. In addition, those programs are very
labor-intensive on-site, taking away valuable time of
property-level staff to promote a vendor program.
“We see a credit card rewards model as a main focus in renting
to be a very challenging proposition in the long run,” notes Bradt.
“Coming from the hotel industry, when you earn points at Hilton, it
is not negated by interest rate charges. The points are your points
period, and this is our strategy. This is now why you see serious
questions about our competition and why operators are coming over
to CasaPerks.” In addition to the credit card fees, these companies
are promoting buying homes, which is what the company believes to
be a direct conflict of interest with the goals of the apartment
operators.
“With CasaCash, our strategy is to be a true partner to our
operators, by helping them improve their financial performance,”
mentions Bradt. “Some of our competitors are even blatant about
promoting home ownership, positioning renters away from renting. We
believe this is in direct contrast to and directly opposite of what
an operator would want to achieve with a loyalty program. This is
why we are very excited to launch CasaCash, to even further create
distance between us and our competition.”
About CasaPerks Technologies, Inc.
CasaPerks is a leading resident activation platform that has a
premier rent reward, ai-based reputation management, and an
innovative brand ambassador management platform all-in-one seamless
user experience. Created by property technology executives with
deep experiences in real estate operations and global loyalty,
CasaPerks “Simply Rewarding.” strategy is positioned uniquely in
the market to accelerate leasing results, increase resident
engagement, improve retention, and reduce burdensome operating
costs. CasaPerks brings together property owners, residents, and
global brands. To learn more, please visit www.casaperks.com.
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Media Contact: 512.521.0518 press@casaperks.com