LONDON, July 17,
2024 /PRNewswire/ -- New research from Omdia has
found increasingly intense competition among cloud platforms in the
games industry. The Omdia Market Radar: Cloud Platforms for
Games – 2024, just published on Omdia's Games Tech Intelligence
Service, finds that AWS, Microsoft Azure, and Google Cloud are the
leading cloud platforms for games, with Google Cloud now ranked
among the market leader for the first time. Increasing competition
is also reflected in the expanded the range of vendors covered in
the report, which this year features new additions in i3D.net and
servers.com.
The cloud continues to play a key and growing role in the games
market, with both game servers and cloud-based development
workflows remaining critical use cases. Meanwhile, cloud platforms
have become key providers of a range of game development tools and
solutions and are also positioning themselves as key players in the
rollout of generative AI in games.
Market leaders AWS, Microsoft Azure, and Google Cloud are not
only the most widely used clouds by games companies, but also
consistently offer outstanding infrastructure and the most complete
suites of tools, services, and integrations.
Particularly notable is the inclusion of Google Cloud among the
market leaders for the first time. "Google Cloud's offering for the
games industry continues to grow more impressive year on year, and
Omdia's data clearly shows that game developers are rewarding it
with more of their business", commented Liam Deane, Principal Analyst covering games
technology at Omdia.
The research also underlines the increasingly diverse range of
cloud services available in the games vertical. "The newly-features
vendors, i3D.net and servers.com, are both excellent examples of
the growing ability of specialized, non-hyperscaler vendors to
provide compelling and differentiated offerings to the games
market", Deane noted.
Overall, Omdia estimates that the market for cloud and related
services in games will be worth some $15.6bn in 2024, making this one of the largest
and most critical areas of games technology.
About Omdia
Omdia, part of Informa Tech, is a technology research and
advisory group. Our deep knowledge of tech markets combined with
our actionable insights empower organizations to make smart growth
decisions.
Fasiha Khan
fasiha.khan@omdia.com
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SOURCE Omdia