HILLSBOROUGH, N.C., Sept. 17,
2024 /PRNewswire/ -- Adam & Eve and adameve.com,
America's most trusted source for adult products, today announced
that its Board of Directors has appointed former Sazerac Vice
President Lewis Broadnax as
President of PHE, Inc., the parent company of Adam & Eve,
effective Monday, September 9,
2024.
Adam & Eve Names Lewis Broadnax as New
President
This appointment follows a thorough Presidential search process,
conducted by the Board over the past several months, with the goal
of appointing a new leader with extensive eCommerce and digital
marketing experience, capable of driving sales, fostering growth
and creating and delivering new strategic initiatives across all
channels.
Broadnax' distinguished career in consumer electronics, and the
tobacco and alcohol markets, lends itself well to Adam & Eve's
unique positioning in the adult toy and health and wellness arena.
Prior to his role with Sazerac, Broadnax served as a Senior
Director of eCommerce and Digital Marketing at Reynolds American
and as Executive Director of eCommerce and Digital Marketing at
Lenovo.
"Adam & Eve is an extraordinary company that has been at the
forefront of the industry for over 50 years," said Broadnax. "I am
proud to have the opportunity to work alongside the talented and
dedicated employees of PHE, Inc. I look forward to driving
innovation and expanding our diverse range of products for both our
existing and new adult customers across the globe."
A graduate of Duke University and
resident of Durham, Broadnax' new
role follows the retirement of former PHE, Inc. President
David Groves. Groves will remain on
the Board until December 31,
2024.
"Lewis' track record speaks for itself," said Groves. "We knew
he was the perfect fit when we met him, and we feel confident he is
the right person to take Adam & Eve to the next level of growth
and expansion."
About Adam & Eve
Adam & Eve is the nation's
leading and most trusted internet and brick and mortar retailer in
the adult sexual wellness category, having served more than 15
million customers through its website and catalog. With its
longstanding "sex positive" stance, Adam & Eve products have
been delivering excitement to bedrooms and enticing lovers for 50
years. Find out more at www.adamandeve.com.
For more information, please contact Adam & Eve Public
Relations Director Katy Zvolerin at
919.644.8100 x 3121 or katy@adameve.com.
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SOURCE AdamEve.com