SAN FRANCISCO, Sept. 13, 2018 /PRNewswire/ -- Global
consulting agency Bluewolf, an IBM Company (NYSE: IBM), and
Salesforce (NYSE: CRM), the global leader in CRM, today announced
that Caesars Entertainment Corporation (NASDAQ: CZR), one of the
world's most diversified gaming and entertainment companies, is
working with Bluewolf and Salesforce to enhance guest
experiences.
Caesars Entertainment is one of the most recognized names in
gaming, with nearly 50 casinos including the Caesars, Harrah's and
Bally's brands. With a new generation of customers focused on
digital experience, brands are looking at unique ways to
differentiate themselves. To extend its leadership in the
hospitality space, Caesars Entertainment sought new and innovative
uses of technology that would result in unforgettable experiences
for its guests and enhance customer service—both of which will
result in long-term customer loyalty. Bluewolf's deep Salesforce
expertise and commitment to a collaborative and value-driven
approach to digital transformation made them the ideal partner to
help lead Caesars Entertainment to success.
"With properties across the globe and approximately 115 million
guest visits per year, Caesars Entertainment has a diverse customer
base who enjoy a variety of unique experiences," said Jennifer Nocco, VP Marketing and Strategy,
Caesars Entertainment. "Some guests are focused on our fine dining
experiences or gaming, while others are interested in seeing a show
by one of our world-class performers. No matter what their
interests are, our partnership with Bluewolf and Salesforce allows
us to better understand their needs and helps us take our customer
service to the next level."
With Bluewolf's help, Caesars Entertainment is aggregating
legacy systems and historical customer data from multiple sources
to create one unified customer profile (UCP). By leveraging
Salesforce Lightning Platform services, including Heroku and
Salesforce IoT, Service Cloud and Marketing Cloud, Caesars
Entertainment is using the UCP to connect into all aspects of the
guest experience—from gaming to dining, entertainment and
shopping—enabling its marketers to personalize communication and
incentives in real-time.
"To drive business transformation, market leaders need an
experience-based strategy and delivery approach to achieve
innovative change with Salesforce," said Eric Berridge, co-founder and CEO of Bluewolf.
"We're building a platform for Caesars that will enable them to
scale and deliver unforgettable experiences for every guest."
Caesars will use Salesforce to identify the interests of guests,
such as their favorite music or cuisines, and send them relevant
offers and suggestions, allowing Caesars to deliver personalized
experiences in real-time via its mobile app. Caesars is also
modernizing its call centers with Salesforce, providing its agents
with a 360-degree view of customers in one unified desktop view,
enabling faster case resolution.
"The casino industry is undergoing changes that have operators
searching for new ways to increase engagement and loyalty with
customers," said Taimur Khan,
Salesforce GM and Vice President of Travel, Transportation and
Hospitality. "With Salesforce, Caesars can tap into individual
affinities to build highly personalized hospitality and gaming
experiences that keep their guests coming back year after
year."
To help envision its digital future, Caesars participated in
Salesforce Ignite, Salesforce's in-house accelerator program, and
worked with Salesforce Success Cloud to build a five-year
Salesforce roadmap, including a full digital operating model and
change management, setting the company up to drive the
transformation needed for success.
About Caesars Entertainment
Caesars Entertainment is
the world's most diversified casino-entertainment provider and the
most geographically diverse U.S. casino-entertainment company.
Since its beginning in Reno,
Nevada, in 1937, Caesars Entertainment has grown through
development of new resorts, expansions and acquisitions and its
portfolio of subsidiaries now operate 47 casinos in 13 U.S. states
and five countries. Caesars Entertainment's resorts operate
primarily under the Caesars®, Harrah's® and Horseshoe® brand names.
Caesars Entertainment's portfolio also includes the Caesars
Entertainment UK family of casinos. Caesars Entertainment is
focused on building loyalty and value with its guests through a
unique combination of great service, excellent products,
unsurpassed distribution, operational excellence and technology
leadership. Caesars Entertainment is committed to environmental
sustainability and energy conservation and recognizes the
importance of being a responsible steward of the environment. For
more information, please visit www.caesars.com.
About Bluewolf, an IBM Company
Bluewolf, an IBM
Company, is a global Salesforce consulting agency committed to
creating customer and employee experiences that drive a return on
innovation. We enable companies of any size and industry to deliver
deeper, personalized customer moments with Augmented Intelligence
(AI) as a competitive advantage–now. Using our patented project
delivery solution, Bluewolf Sightline™, we reduce deployment time
and get results faster with less risk for customers worldwide, such
as T-Mobile, Mercedes-Benz, and AmerisourceBergen.
www.bluewolf.com.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
CONTACT: Suzanne Aronowitz Cross,
617-693-1811, saronowi@us.ibm.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/caesars-entertainment-partners-with-ibm-and-salesforce-leveraging-technology-to-deliver-transformative-vip-experiences-300711945.html
SOURCE IBM