CHICAGO, March 7, 2013 /PRNewswire/ -- Acquity
Group (NYSE AMEX: AQ), a leading global Brand eCommerce®
and digital marketing company, has partnered with Argo Tea, Inc. to
support the brand's digital marketing capabilities as it expands
across the U.S. and internationally.
A fast-growing, popular destination for tea lovers, Chicago-based Argo Tea is dedicated to
bringing together tea, coffee and food artisans. The brand is best
known for its "one customer and one cup at a time" experience. Argo
Tea engaged Acquity Group to evolve its digital offerings both
in-store and online to more accurately reflect the brand's promise
across channels.
"Our customers have come to expect high-quality products from
Argo Tea, and we want to ensure we deliver the best we have to
offer, regardless of where our teas are purchased," said
Arsen Avakian, Founder and CEO of
Argo Tea. "Acquity Group's experience and culture is a natural fit
for our needs. Acquity Group's data driven approach to Search and
Display is innovative. We are looking forward to giving our
customers 24/7 access to our brand through a focused digital
strategy, providing community-focused information and valuable
content across channels."
As a strategic partner, Acquity Group will develop and manage
Argo Tea's Search Engine Marketing (SEM) efforts to help the
company build loyalty and appeal to their on-the-go customers.
Many of Argo Tea's digital marketing initiatives will be aimed
at enhancing its loyalty program and increasing membership,
particularly on mobile devices. With the help of Acquity Group, the
program will encompass more personalized information,
location-based specials and targeted promotions to expand on its
existing program.
"Partnering with a local, Chicago brand is always exciting for
us," said Ray Grady, Executive Vice
President at Acquity Group. "We look forward to working together to
introduce the brand and its values to a larger, global audience,
while also unveiling an improved level of interaction for current
customers."
To learn more about Acquity Group's award-winning projects and
digital marketing capabilities,
visit www.acquitygroup.com.
About Acquity Group
Acquity Group is a leading global
Brand eCommerce® and digital marketing company, creating
award-winning digital experiences for global brands. Our
multi-disciplinary approach brings together strategy, design, and
technology to create unique brand experiences that build firm
customer relationships. Acquity Group works with leading brands
like Adobe, AT&T, General Motors, Motorola, and Saks Fifth
Avenue through offices in North
America. To define a unique perspective for your business,
contact Acquity Group at www.acquitygroup.com.
About Argo Tea
Argo Tea, Inc. is a Chicago-based food and beverage company
responsible for pioneering the innovative tea cafe concept. We are
passionate about bringing teas directly from growers around the
world, and blending them into unique and delicious signature
beverages and teas. We are committed to being a sustainable
business by working with the best local and global tea, coffee, and
food artisans, and by contributing back to our communities to
promote a healthy lifestyle and the conservation of natural
resources. We are dedicated to delivering consistent quality and a
genuine customer experience "one customer and one cup at a time,"
and to providing the "Argo experience" through our innovative
approach of rediscovering the diversity and tradition of teas. Our
signature drinks are made with all-natural "ingredients with
purpose". Founded in 2003 and headquartered in Chicago, Illinois, we are proud of our
Chicago heritage. We have retail
partners across the globe, and our cafes are located in
Chicago, New York, St.
Louis, Boston, and
Beirut. Our products are available
for distribution, foodservice, retail, and hospitality companies in
the U.S. and internationally. Learn more at www.argotea.com.
Emily Johnson
Walker
Sands Communications
(312) 267 2939
Emily.johnson@walkersands.com
SOURCE Acquity Group LLC