CXN Circle Grp. Holdings

Award-Winning Agency Will Provide Strategic Branding, Advertising, Direct Marketing, Public Relations and Interactive Services MUNDELEIN, Ill., May 17 /PRNewswire-FirstCall/ -- Circle Group Holdings (AMEX:CXN), and its subsidiary, FiberGel Technologies, Inc., a food technology specialty ingredient manufacturer and maker of Z-Trim all-natural fat replacement products, has appointed Adamson Advertising as agency of record. Adamson will develop and implement strategic branding, broadcast, Internet and print advertising, public relations and interactive initiatives designed to promote the Z-Trim brand of all-natural fat replacement powders and gels to the food industry and both the trade and public media. "We are excited to work with a food technology company that is poised to revolutionize the way the world thinks of food," said Norman Berger, President of Adamson Advertising. Z-Trim can be used to replace up to 50% of fats and oils in foods, thereby decreasing calories and adding dietary fiber. Z-Trim is a major breakthrough because it does not change the taste or texture of foods and it helps people lose weight without dieting. "We believe we hold the key to helping people to live life better by enabling them to continue to eat their favorite foods, made healthier naturally with Z-Trim," said Rick Harris, Vice-President of Sales and Marketing for FiberGel Technologies. "Adamson can help us show the world how our fabulous technology allows people to enjoy healthier foods that are delicious too." About Adamson Established in 1981, Adamson is a full-service advertising agency specializing in branding, creative, strategic planning, advertising, public relations, interactive marketing and direct marketing. The award-winning agency, located at 222 S. Central Avenue in St. Louis (Clayton), serves more than 30 national, regional and local clients. About Z-Trim(R) Z-Trim, http://ztrim.com/ , is a natural zero calorie fat-substitute made from the hulls of corn, oats, soy, rice, and barley that lowers 25% to 50% of calories from fats in most foods without negatively affecting taste or texture. Z-Trim generally can't be detected by consumers when formulated correctly in dairy, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods. It improves texture significantly; makes meats juicier, baked goods moister, dips creamier. Z-Trim lets you to eat more of the foods you love without fear of weight gain and allows you to lose weight without giving up the foods you love. Z-Trim adopts the flavor and mouth feel of most recipes and has been proven in studies that a majority of consumers prefer Z-Trim foods over their full-fat counterparts. Z-Trim can substantially reduce harmful Trans and saturated fats and adds healthy insoluble and soluble dietary fiber which can be beneficial to heart patients and diabetics. Z-Trim can improve digestion without any negative side effects sometimes associated with other fat substitutes. Z-Trim has been featured on Fox News "Your World w/ Neil Cavuto"; USA Today, Chicago Tribune, as well as local affiliates of NBC, FOX and CBS. Forward-Looking Statements and Risk Factors Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," or "expects," and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements. Reference is made to the Company's filings with the Securities and Exchange Commission for a more complete discussion of such risks and uncertainties. Contact: Steve Cohen Voice: 847-549-6002 Email: DATASOURCE: Circle Group Holdings, Inc. CONTACT: Steve Cohen of Circle Group, +1-847-549-6002, or Web site: http://www.crgq.com/ http://ztrim.com/

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