ICU Cenuco

iLoop Mobile, Inc., the leading mobile application service provider (mASP), today announced a partnership with Cenuco, Inc. (AMEX:ICU), a leading developer and supplier of wireless and Internet-based software solutions for transmitting live streaming video and other targeted content directly onto cellular phones and remote computers. The combination of iLoop Mobile's Mobile Dimension(TM) Manager SMS solutions and Cenuco's video streaming platform will give users the ability to view live streaming video and still slide shows of sporting and entertainment events from their mobile phone from anywhere in the world. "The addition of iLoop Mobile's Mobile Dimension Manager to our video streaming platforms brings a whole new meaning to the term, 'get in the game,'" said Jordan Serlin, president of Cenuco. "The ability for fans to view live video of a sporting event, a rock concert, or still images of their favorite players in the field or performer on stage really adds a new level of interactivity at spectator events. Now, fans can feel like they are a part of an event even if they aren't there in person." "Content is driving the mobile market right now as mobile phones quickly move from mere communications devices to entertainment systems that are inherent to our lifestyle," said Steve Koskie, CEO of iLoop Mobile. "Cenuco is the tool for the dynamic creation of live content ideal for the consumer market. By combining their streaming video technology with the iLoop Mobile Mobile Dimension Manager, our respective clients can bring their fans or customers right into the game for a more immersive, exciting experience." The first demo of the combined iLoop Mobile/Cenuco solution was presented live to the National Lacrosse League (NLL) at their Champion's Cup Final on Saturday, May 14 in Toronto, Canada. The mobile channel is not new to the NLL. The NLL has been running an iLoop Mobile-powered Mobile Insider subscription service throughout the season, and during the course of the Champion's Cup the NLL ran a mobile marketing quiz during the NBC television broadcast of the game. Fans at home were invited to vote on who they thought would win the game. 44 percent of home viewers voted for Toronto and 56 percent voted for Arizona. In the end, however, Toronto persevered over Arizona 19 to 13. This is yet another example of how fans are invited to participate in the game. The mobile channel has become a critical component to the future success of interactive marketing programs. With over 183 million mobile subscribers in the Unites States and 22 million in Canada sending billions of text messages each month, brands can leverage the location and time independent advantage of the mobile channel to invite customers to participate in engaging, informative, and entertaining interactivity over the mobile phone. This is especially the case with sports initiatives, where the three key factors to success for any mobile initiative -- time, location and relevance -- can be easily managed by the brand. About iLoop Mobile, Inc. iLoop Mobile is a mobile application service provider (mASP) for interactive mobile phone services and marketing initiatives. Seeking to establish an intimate one-to-one relationship with their target audience, clients employ iLoop Mobile's services to add a mobile dimension to traditional or new channels. With iLoop Mobile's Mobile Dimension Manager(TM) services, new mobile initiatives and services including quiz, lottery, sweepstakes, polls, voting, gaming, social networking, content subscription services and ringtone/wallpaper distribution can be set up in a matter of minutes. The iLoop Mobile Dimension Manger is also available to clients under a license agreement. iLoop Mobile is headquartered in San Jose and has a seat on the board of the Mobile Marketing Association (MMA). For more information about iLoop Mobile's applications and services, visit www.iloopmobile.com. About Cenuco Cenuco, Inc. develops wireless and Internet based software solutions for transmitting live streaming video, and other targeted content, directly onto cellular phones and remote computers. Cenuco's technology has applications in a variety of markets. Cenuco's wireless data technology is primarily focused on wireless video monitoring solutions that allow users to view real-time streaming video of security cameras or video content feeds at their home or place of business from anywhere they receive a cellular connection, regardless of the cellular carrier, user's location, or type of cellular phone or wireless device. Cenuco's products address the fast-growing security, surveillance and Homeland Security markets, and some of its monitoring products have been listed on the Federal General Services Administration (GSA) schedule. These products have also been Windows Mobile Certified by Microsoft, have received BREW certification from Qualcomm, and are listed in the Intel Mobility Catalog. Visit http://www.cenuco.com for additional information. (C)2005, iLoop Mobile, Inc. iLoop Mobile is a registered trademark and iLoop Mobile Dimension Manager is a trademark of iLoop Mobile, Inc. All other products and company names herein may be trademarks of their respective owners. Certain statements contained herein may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, 21E of the Exchange Act of 1934 and/or the Private Securities Litigation Reform Act of 1995. Such statements include, without limitation, statements regarding business plans, future regulatory environment and approval and, the Company's ability to comply with the rules and policies of independent regulatory agencies. Although the Company believes the statements contained herein to be accurate as of the date they were made, it can give no assurance that such expectations will prove to be correct. The Company undertakes no obligation to update these forward-looking statements.