ICU Cenuco

Cenuco, Inc. (AMEX:ICU) announced today the first quarter combined financials. The company's net sales for the quarter ending May 28th, 2005 were $17,323,130 with a loss of $2,167,359. Complete financial details are included in the company's Form 10-Q filing with the Securities and Exchange Commission. Since its founding in 1920, Lander Co., Inc. has competed primarily within the "extreme value" sector of the Beauty Care industry. Products in this market segment generally sell for a $1.00 retail price at retailers such as Dollar Tree, and other value oriented retail formats. While continuing in a market leading position in the extreme value segment, the company has expanded its portfolio with a series of premium value bath and body care products (suggested retail of $2.99 and under) with its launch of Lander essentials(TM). The Lander essentials(TM) brand, combines more elegant packaging along with high quality formulations and on-trend fragrances - all at attractive price points. Additionally, a series of these new products offer multi-purpose benefits, such as Lander essentials(TM) 3-IN-1, which can be used as a Bubble Bath, Body Wash and Shampoo. "The Lander essentials(TM) product line has been very well received by retailers throughout the U.S.," according to Lander CEO Joe Falsetti. "We have obtained orders and commitments to purchase this exciting new franchise from over 14,000 stores, including Wal-Mart, K-Mart, Family Dollar and others. The excitement from our 3-IN-1 Bubble Bath, Body Wash and Shampoo success is now carrying over to the launch of additional new lines of Lander essentials(TM) Body Lotions and Lander Essentials Foam Bath." Falsetti continued, "The recent quarterly results highlight a time of transition for Lander as the company has initiated an aggressive move toward higher priced products, completed the merger with Cenuco all while experiencing the freight and raw material price increases that have hit the industry. We expect our financial performance to improve beginning in September as we fill existing orders for a series of new Lander essentials(TM) products to thousands of retail stores across the country." "We have begun implementing our premium brand strategy that the company plans to build upon through organic growth and acquisitions," stated Falsetti. "A series of brands that management is currently targeting for acquisition fall within similar and complementary health and beauty categories. The brands targeted are generally priced as premium brands and would be integrated into Lander's existing infrastructure." Falsetti concluded by saying, "Lander currently manufacturers and distributes approximately 120,000,000 products a year worldwide. Management believes by channeling a higher priced business within higher margin sectors, we can better utilize our manufacturing and logistics capabilities." About Lander Lander Co., Inc. is a manufacturer, marketer and distributor of a leading value brand (LANDER) health and beauty care products. The Company also produces private label brands for a limited number of top retailers through its Canadian facility. Lander is a leader in the rapidly growing marketplace for value health and beauty care (HBC) products - sold in dollar store and value focused retailers such as Wal-Mart and Kmart. http://www.lander-hba.com The Lander brand is recognized as the largest specialty bath brand as reported in 2004 by Information Resources, Inc. (IRI), a global provider of market content and business performance management within consumer goods and retail industries. The company is headquartered in Lawrenceville, New Jersey. The company operates two manufacturing and distribution facilities, one in Binghamton, New York and the other in Toronto, Canada. About Cenuco Cenuco, Inc. develops wireless and internet based software solutions for transmitting live streaming video, and other targeted content, directly onto cellular phones and remote computers. The Company's technology has applications in a variety of markets. The Company's wireless data technology is primarily focused on wireless video monitoring solutions that allow users to view real-time streaming video of security cameras or video content feeds at their home or place of business from anywhere they receive a cellular connection, regardless of the cellular carrier, user's location, or type of cellular phone or wireless device. The Company's products address the fast-growing security, surveillance and Homeland Security markets, and some of its monitoring products have been listed on the Federal General Services Administration (GSA) schedule. These products have also been Windows Mobile Certified by Microsoft, have received BREW certification from Qualcomm, and are listed in the Intel Mobility Catalog. Visit http://www.cenuco.com for additional information. Certain statements contained herein may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, 21E of the Exchange Act of 1934 and/or the Private Securities Litigation Reform Act of 1995. Such statements include, without limitation, statements regarding business plans, future regulatory environment and approval and, the Company's ability to comply with the rules and policies of independent regulatory agencies. Although the Company believes the statements contained herein to be accurate as of the date they were made, it can give no assurance that such expectations will prove to be correct. The Company undertakes no obligation to update these forward-looking statements.