InterSearch Group, Inc. (AMEX:IGO), a leading operator of premium, industry specific destination portals such as www.Banks.com, www.IRS.com and www.Look.com today announced it has acquired the internet domain, www.MyBanks.com. The acquisition of MyBanks.com continues InterSearch Group�s strategy and focus on expanding its presence in the financial services vertical of online advertising. Financial services, which is one of the largest and fastest growing areas of online ad spending, is the core competency of InterSearch Group. The company�s proprietary finance related domains represent the major source of its online traffic, and have been experiencing strong traction with online users and advertisers. The MyBanks.com acquisition complements InterSearch Group�s Banks.com domain, a premier online consumer finance marketplace aggregating information on a broad range of products and fees including mortgages, credit cards, auto loans, debt management, and retirement. MyBanks.com will provide a platform for personalized user pages, allowing visitors to monitor performance of their investment portfolios, record and analyze their income and expenses, and keep track of important consumer finance metrics. It will also host user generated content on a variety of financial topics, providing customers with an opportunity to share investment advice and ideas with each other, discuss their experience with various financial products, etc. Andrew Keery, Executive Vice President of Product Management at InterSearch Group, said, �Our goal is to build a collection of premier category-level domains that would serve as an online destination of choice for any finance related information and products. We are striving to be the source of extensive, targeted content in the key consumer finance areas and to serve as a liaison between consumers and leading financial institutions.� �Our finance related domains attract a highly targeted audience due to their narrow focus on the consumer finance vertical. This is valuable to advertisers and leads to above average pay per Click (PPC) values. MyBanks.com is certainly a great strategic fit for us, representing another category level property with a direct focus on finance. We believe that customization features as well as Web 2.0 applications facilitating user generated content will significantly enhance customer experience, drive increased user retention, page views and, ultimately, revenues,� concluded Keery. Forward Looking Statements This press release contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve substantial risks and uncertainties. Forward looking statements, which are based on management�s current expectations, are generally identifiable by the use of terms, such as �anticipates,� �believes,� �could,� �estimates,� �expects,� �intends,� �may,� �plans,� �possible,� �potential,� �predicts,� �projects,� �should,� �would� and similar expressions. Forward looking statements contained in this press release include statements regarding: our goal to build a collection of premier category level domains in the financial services vertical and the enhanced user experience on MyBanks.com and resulting increased revenue. The potential risks and uncertainties that could cause actual results to differ materially from those expressed or implied herein include, among others, failure to compete successfully in the financial services vertical; uncertainties related to the acceptance by customers of our enhanced version of MyBanks.com; and changes in general economic and business conditions. Further information on the factors that could affect InterSearch Group�s financial results is included in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB for the fiscal year ended December 31, 2006, our quarterly reports on Form 10QSB and our Current Reports on Form 8-K. Except as required by law, we assume no responsibility to update these forward looking statements publicly, even if new information becomes available in the future. About InterSearch Group, Inc. InterSearch Group is a leading operator of industry specific destination portals and provider of Internet search services through a combination of traffic aggregation and proprietary websites, such as www.Banks.com, www.IRS.com and www.Look.com. InterSearch Group operates in the fastest growing segments of Internet commerce including paid search, direct navigation and online marketing driving high quality traffic to advertisers and providing users with quick access to pertinent products and services. Through its corporate services division, InterSearch Group also provides Internet technology related professional services to large corporations, predominantly in the Financial Services industry. InterSearch Group is headquartered in San Francisco, California at 222 Kearny Street, Suite 550, and can be reached via telephone at 415-962-9700. More information about InterSearch Group can be found at: www.InterSearch.com.
Intersearch Grp. (AMEX:IGO)
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