Wizzard Launches Facebook Timeline App for Podcasts
24 Abril 2012 - 6:05AM
Business Wire
Wizzard Media (NYSE Amex: WZE), the world’s leading podcast
network, today announced the launch of its industry first, Podcast
App for Facebook Timeline. The Podcast App for Timeline allows
distribution of Wizzard Media’s podcast directory so that
publishers, their friends and fans can invite others to watch or
listen to their podcast show directly from within Facebook. When
Facebook users watch podcast episodes, those activities appear
throughout the Facebook Timeline, NewsFeed and Ticker – for all of
their friends to see and watch as well, spreading new episodes
virally throughout the social network.
The Podcast App for Timeline was created to take advantage of
the social dynamics of Facebook where information and content
become viral and spread through Friend networks. Currently,
Facebook has 845 million active users that share over 100 billion
social connections collectively. Facebook integration via the
Podcast App for Timeline is a new, unique distribution approach
that marries the power of the world’s largest social media network
with the world’s largest podcast network - comprised of over
1,000,000 podcast episodes.
“We believe that the Podcast App for Facebook has the potential
to create an entirely new platform for distributing, discovering
and consuming podcasts,” says Laurie Sims, President of Wizzard
Media. “Nothing like this has ever been done for podcasting and
Facebook has the size and structure to substantially increase
unique audiences. As this content is streamed, as opposed to
downloaded, the opportunity for advertising revenues increases
substantially. Along with all the new potential audience members
comes the opportunity for the podcast producer to drive increased
paid subscribers using our newly launched Premium Subscription
product. The deep and persistent social connections within
Facebook, combined with the interactive aspect of podcasts is
probably the single most important development for the podcasting
industry since iTunes launched its podcast directory for iPods many
years ago.”
In the first quarter of 2012, the Wizzard Media Network reached
an all time high 23 million unique audience members and Wizzard’s
Management believes this Facebook integration will have an
immediate positive impact on usage and unique audience growth.
Recent successes as reported by Facebook for other similar
companies show growth that is not reachable through traditional
means and Zynga (NASDAQ: ZNGA) has built a great majority of their
business around Facebook Apps.
To get Wizzard’s Podcast App for Facebook Timeline go to
www.facebook.com/libsynapp
About Wizzard Media:
Wizzard Media provides podcast publishers with distribution and
monetization services. Our clients include Microsoft, National
Geographic, Harvard Business Review, NPR and more than 10,000
others who use Wizzard Media products to measure their podcast
audience, deliver popular audio and video entertainment and
monetize their content through advertising and App sales and
subscriptions. In 2011, the Wizzard Media Network received well
over 1.64 billion podcast requests from approximately 50 million
people worldwide through iPods, iPhones, iPads, iTunes,
Blackberrys, Windows Phones, Zunes, Windows Media Center,
Androids and many other devices and destinations. We are part of a
publicly held, Pittsburgh based company with thousands of
shareholders and a world-class team. Visit us on the web
at www.wizzardsoftware.com/media, email us at
contact@wizzard.tv.
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