CXS ChallengerX plc

 
TIDMCXS 
 
11 April 2022 
 
                                ChallengerX plc 
 
                       ("ChallengerX" or the "Company") 
 
   ChallengerX Signs Exclusive Digital Asset Monetization Agreement with New 
                      Zealand Rugby Legend, Liam Messam. 
 
ChallengerX PLC (AQSE: CXS) announces the signing of a first major 
athlete-influencer to its Software-as-a-Service (SaaS) monetization platform, 
CXSports. 
 
New Zealand rugby union legend, Liam Messam, has joined CXSports as both a 
client and a brand ambassador. The famed 38-year-old athlete has earned 43 caps 
with the illustrious New Zealand All Blacks franchise and is eyeing a 
professional boxing career post rugby. 
 
With a large and growing base of social influence (400,000+ active followers 
across all networks), Liam stands to benefit from CXSports' wide-reaching 
performance-marketing modules designed to drive incremental revenues by 
leveraging the influencer's global reach on a location-agnostic basis. 
 
"I am excited at the prospect of working with CXSports. I was seduced by the 
maturity of the platform and the deep commercial sponsorship experience of the 
founding team. CXSports' monetization solutions provide a concrete and 
actionable response to what ails us influencers: the lack of credible 
sponsorship opportunities that can subsidize the content that we publish and 
pay for. I am looking forward to a long and mutually beneficial journey 
together," said Liam Messam. 
 
"We are thrilled at the opportunity of working together with an athlete of 
Liam's caliber", replied Lucas Caneda, COO at ChallengerX plc. "We look forward 
to meeting and exceeding Liam's expectations when it comes to securing 
commercial sponsorship opportunities that perfectly align with Liam's personal 
convictions and belief system." 
 
About ChallengerX PLC: 
 
Listed on the Aquis Stock Exchange in London, ChallengerX plc is a 
Software-as-a-Service "SaaS 2.0" monetization technology and digital marketing 
company serving sports clubs, players, sports news sites, and other influencers 
around the world. Its technology helps its customers, at no additional cost, 
generate incremental recurring revenues from their existing followers via a 
proprietary LOPI ("Leverage Other People's Influence) strategy. 
 
ChallengerX also offers bespoke service packages that help clubs develop and 
build their brand, rapidly grow their base of fans, gain additional higher-end 
sponsors, and source and sell club merchandise through a club-branded eStore 
the Company operates on each club's behalf. 
 
This announcement contains information which, prior to its disclosure, 
constituted inside information as stipulated under Regulation 11 of the Market 
Abuse (Amendment) (EU Exit) Regulations 2019/310 (as amended). 
 
The directors of ChallengerX accept responsibility for this announcement. 
 
For further information please contact: 
 
ChallengerX plc 
 
John May                            Phone: +44 7860 715075 
Non-Executive Chairman              Email: john@challengerx.io 
 
Brian Connell, CFA                  Phone: +44 207 459 4148 
Finance Director and CEO            Email: brian@challengerx.io 
 
First Sentinel 
 
Corporate Adviser                   +44 7876 888 011 
Brian Stockbridge 
Gabrielle Cordeiro 
 
 
 
END 
 
 

(END) Dow Jones Newswires

April 11, 2022 04:14 ET (08:14 GMT)

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