JCDecaux launches the first global airport programmatic DOOH offer
13 Febrero 2024 - 10:40AM
JCDecaux launches the first global airport programmatic DOOH offer
JCDecaux launches the first global
airport programmatic DOOH offer
Paris, February
13th, 2024 – JCDecaux SE
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announces the launch of the first global airport
programmatic DOOH offer, a first-of-its-kind solution that empowers
brands and agencies to execute targeted, dynamic and contextualised
advertising campaigns effortlessly across JCDecaux's
programmatic-enabled airports through the VIOOH SSP (Supply Side
Platform) and more than 30 DSPs (Demand Side Platform), including
Displayce where it’s already available.
The sheer scale of this programmatic offer
provides brands and agencies access to more than 70 million monthly
passengers and over 2 billion impressions across a network of over
3,000 screens operated by JCDecaux in major airports worldwide,
including 15 of the busiest ones as a start (in the US in
Dallas-Fort Worth, Los Angeles and Miami, in Europe in London
Heathrow, Paris-Charles-de-Gaulle, Frankfurt, Lisbon, Paris-Orly,
Milan-Malpensa, Brussels and Milan-Linate, as well as in
Asia-Pacific in Hong Kong, Singapore, Sydney and Macau)1.
With this unique solution developed by the
International Programmatic Council (IPC) at JCDecaux, advertisers
gain maximum brand exposure on a global scale thanks to
unprecedented access to highly sought-after audiences in a premium
environment, while guaranteeing brands transparency and a safe
environment in the delivery of their campaigns. This vast reach,
combined with JCDecaux's innovative technology, allows advertisers
to engage with their target audiences at critical touchpoints
throughout their journey, from departure to arrival, with the right
message at the right place and at the right time.
With decades of experience in the outdoor
advertising industry, JCDecaux is renowned for its commitment to
quality, innovation, and creativity. The new international
programmatic offer reinforces its leading position in the industry,
highlighting a commitment to creating better advertising campaigns
that are more accessible, flexible, and impactful.
This product is an ongoing development, with a
dedicated focus on continuous improvement. In the coming months,
JCDecaux plans to introduce new features such as airport data
targeting, further enhancing the product's capabilities and
providing advertisers with even more powerful tools for their
campaigns.
A video showcasing the offer can be found at
this link: Video
Jean-François Decaux, Chairman of the
Executive Board and co-CEO of JCDecaux, said: "We are
thrilled to unveil the first global programmatic DOOH offer in
airports including 15 of the busiest ones as a start, a
game-changing solution for advertisers seeking seamless campaign
execution. In a period of major changes within the digital
ecosystem, this pioneering offering guarantees high-performance
contextualised campaigns and marks a significant milestone in the
outdoor advertising industry, enabling brands and agencies to tap
into the immense potential of programmatic advertising in the
airport environment.”
Key Figures for JCDecaux
- 2023 revenue: €3,570.0m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 1,040,132 advertising panels
worldwide
- Present in 3,573 cities with more
than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.4/5), CDP (A-),
MSCI (AA), Sustainalytics (13.5), and has achieved Gold Medal
status from EcoVadis
- 1st Out-of-Home Media company to
join the RE100
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(604,536 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 205 contracts in metros, buses,
trains and tramways (333,620 advertising panels)
- N°1 in Europe for billboards
(101,976 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (654,957 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (170,973 advertising panels)
- N°1 in outdoor advertising in Latin
America (129,305 advertising panels)
- N°1 in outdoor advertising in
Africa (24,198 advertising panels)
- N°1 in outdoor advertising in the
Middle East (19,371 advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
79 10 – albert.asseraf@jcdecaux.com
Investor Relations: Rémi
Grisard+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
1 airports ranked according to average passenger traffic in each
geographic aera, from busiest to least busy
JCDecaux (EU:DEC)
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JCDecaux (EU:DEC)
Gráfica de Acción Histórica
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