JCDecaux publishes the results of a study that measures the
socioeconomic footprint of its activities worldwide and in France
JCDecaux publishes the results of a study
that measures the socioeconomic footprint of its activities
worldwide and in France
Utopies conducted the study for JCDecaux,
with Ernst & Young as auditor
Paris, April
23rd, 2024 – JCDecaux SE
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, publishes the results of a study that measures its
socioeconomic footprint worldwide and in France. Conducted by the
agency Utopies, it extends a pilot study carried out in 2019 on the
French territory.
Since 1964, JCDecaux has championed its virtuous
model to design, install and maintain infrastructure (bus shelters,
self-cleaning public toilets, self-service bikes, etc.) in public
spaces and transport areas, with their useful and innovative
services, financed by brand communication.
True to its mission to sustainably improve the
quality of life for all citizens through proximity and mobility,
JCDecaux sought to accurately measure its contribution to the
economic and social development of its operating environments by
conducting an independent study using concrete and audited
data.
Present in more than 80 countries and with over
11,000 employees worldwide, JCDecaux commissioned the French agency
Utopies to assess the contribution of its model, products, services
and business lines on a global scale.
JCDecaux, a sustainable media with a
business model that is virtuous in three ways
Socially, the study illustrates JCDecaux's
significant contribution to supporting job creation and protection,
both worldwide and in France.
Conducted on an unprecedented global scale, the
Utopies study demonstrates JCDecaux's positive socioeconomic
footprint in all its operating locations: in 2022, the Group's
business activities supported almost 120,000 jobs around the world
(41% of this figure in Europe).
For each direct job created by JCDecaux, 9.7
additional jobs are supported in the global economy.
In France, JCDecaux's business activities
supported nearly 14,700 jobs on the national territory in 2022,
including more than 3,100 direct jobs. More than 3,200 indirect
jobs have also been supported in JCDecaux’s French value chain,
represented by 1,700 suppliers including 70% VSEs and SMEs. For
each job created by JCDecaux, 3.6 additional jobs are supported in
the national economy.
Economically, JCDecaux Group shares nearly 50%
of the resources it develops to finance living spaces and transport
facilities (value redistributed to cities, transport companies,
airports, shopping centres and private landlords, as well as States
and local communities). Through its investments, innovations,
street furniture and communication systems that provides useful
information to citizens, consumers and users, JCDecaux contributes
towards developing and boosting local areas without burdening
public finances.
Environmentally, JCDecaux's three key activities
– namely, bus shelters, land transport and self-service bikes –
meet the challenge of climate change mitigation by promoting
sustainable mobility across the globe. For this reason, nearly 50%
of the Group's revenue is now aligned with the European Green
Taxonomy.
JCDecaux, a responsible and committed
player
Since the company’s foundation in 1964, JCDecaux
has been strongly committed to a sustainable business model, that
respects the environment and is also socially responsible. In June
2023, the Company unveiled its new Climate Strategy, "committed
SBTi", including targets to continue reducing its carbon footprint
across its entire value chain. Based on three principles – Measure,
Reduce and Contribute beyond the Group's value chain –, the
strategy aims for Net Zero Carbon by 2050 (scopes 1, 2 and 3). It
serves to complement the Company's ambitious 2030 ESG Strategy.
JCDecaux's long-term expanded commitment to the
environment and the public interest, has come to the fore at a time
when, all over the world, public procurement with its new criteria
for sustainability is accelerating both the ecological transition
and the economic rebound. The recent evolution of legislation in
France - Climate and Resilience Law, new Public Procurement Code,
Green Industry Law - makes it possible to progress towards more
responsible public procurement.
JCDecaux's ESG performance is recognised by
global-leading extra-financial rating agencies such as CDP, with
the Group reaching Leadership level and securing a place on its A
list. Day in, day out, whether in public spaces, transport or
retail areas, JCDecaux highlights its determination to respond to
the challenges of climate change, making outdoor advertising into a
media that accelerates the ecological transition and street
furniture a driver of regional transformation. This commitment is
central to the Company's partnership with the United Nations Joint
Sustainable Development Goals Fund (Joint SDG Fund) signed in
January 2023, which seeks to mobilise public and private
stakeholders in their initiatives for human progress that is at
once economic, environmental and societal.
Jean-François Decaux, Chairman of the
Executive Board and Co-CEO of JCDecaux, said: “Since our
company was founded, JCDecaux has adopted a responsible approach,
placing sustainable development at the heart of its company
strategy. Through our products and services, and culture of
innovation, we are transforming the company from an ecological,
economic and social standpoint, and the same ambition applies to
our stakeholders and supply partners. The ecological and social
transition will accelerate the potential for innovation, growth and
employment, by activating the decisive lever of sustainable public
procurement - following the example of the advances contained in
the recent French Climate & Resilience and Green Industry laws.
In France and in the world and for the economy as a whole,
extra-financial criteria, whether social or environmental, must be
more systematically evaluated in public procurement so that, in a
qualitative approach, the value of a product or service is not
reduced to price alone. By renewing this study to measure our
socioeconomic footprint, we are reiterating our commitment to
transparency and further demonstrating our contribution to the
development of services for cities and transport partners that
benefit citizens and stakeholders everywhere we operate. The
results of this latest study underline the utility and public
service provided by JCDecaux worldwide and in France. We can take
pride in this performance which recognises both the vision of our
founder 60 years ago and the work undertaken by our teams across 80
countries. Utopies' report demonstrates the value of our public
utility, spurring us on to develop even more solutions working with
our partners, ensuring sustainable and inclusive development that
benefits everyone, everywhere.”
Study methodology:Conducted in
2023 on the basis of 2022 data, the Utopies study takes into
account most of the economic flows generated by JCDecaux (payroll,
purchases and taxation). The assessed footprint is reflected in
indicators such as jobs supported and includes the direct impacts
(employees and added value) of JCDecaux, indirect impacts related
to its supplier chain and impacts resulting from paid salaries and
taxes (via household consumption and the expenditure of public
authorities).
Link to read the complete study.
Key Figures for JCDecaux
- 2023 revenue: €3,570.0m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of 850 million
people in more than 80 countries
- 1,056,833 advertising panels
worldwide
- Present in 3,918 cities with more
than 10,000 inhabitants
- 11,650 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.4/5), CDP (A),
MSCI (AAA), Sustainalytics (13.7), and has achieved Gold Medal
status from EcoVadis
- 1st Out-of-Home Media company to
join the RE100
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(630,196 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 258 contracts in
metros, buses, trains and tramways (319,081 advertising
panels)
- N°1 in Europe for billboards
(85,743 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (708,620 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (165,292 advertising panels)
- N°1 in outdoor advertising in Latin
America (91,682 advertising panels)
- N°1 in outdoor advertising in
Africa (25,337 advertising panels)
- N°1 in outdoor advertising in the
Middle East (21,300 advertising panels)
(a) Adjusted revenue For more
information about JCDecaux, please visit jcdecaux.com. Join us
on Twitter, LinkedIn, Facebook, Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
35 68 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1 30 79 79
93 – remi.grisard@jcdecaux.com
- 23-04-2024 # Etude Utopies impact socio-économique_UK
JCDecaux (EU:DEC)
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JCDecaux (EU:DEC)
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