Dékuple acquires a majority interest in Smart Traffik and further strengthens its solutions for Retail brands
05 Enero 2023 - 4:30AM
Dékuple acquires a majority interest in Smart Traffik and further
strengthens its solutions for Retail brands
Dékuple acquires a majority interest in
Smart Traffikand further strengthens its solutions
for Retail brands
Paris, January 5, 2023 (8am) - The
Dékuple Group, a cross-channel data marketing expert, is announcing
that it has acquired a majority interest in the capital of Smart
Traffik, which publishes dedicated SaaS solutions for retailers and
brands looking to generate qualified traffic online and in-store.
This latest external growth operation will enable the Group to
further strengthen its data-marketing solution consulting and
implementation expertise for Retail, providing innovative new
solutions in response to this sector’s deep
transformations.
Founded in 2012 by Laurent Simonin, Emmanuel
Isnard and Yann Gilquin, Smart Traffik offers SaaS web-to-store
solutions that meet the new challenges of the Retail world, helping
optimize the business performance of 120 retailers and brands
representing more than 25,000 points of sale.
Its range of innovative and
rapidly activated solutions is focused on two main
areas:
> In-store qualified lead
generation through: - Presence Management to provide
online visibility for points of sale, - Click and collect to make
products accessible through audience hubs (Local Product), -
Multi-platform online appointment booking for retailers’ services
(Smart Reserve).
> Omnichannel measurement of the
effectiveness of media investments, marketing allocations and
advertising campaign optimization (oKube).
This business combination will enable the
Dékuple Group to further strengthen its technological know-how for
Retail Marketing, a client segment that has been developing
strongly since 2020 in view of this market’s major
transformations.
“The Dékuple Group has been supporting Retail
brands for many years with their digitalization, datafication,
cross-channel and omnichannel approaches. The Covid crisis has
accelerated these phenomena. However, points of sale, which
generate 86% of sales, are still central to retailers’ challenges
and concerns. So, we are helping them with drive-to-store and
measuring the performance of these campaigns. With leaflets
expected to be phased out due to the combined impact of rising
paper costs, environmental considerations and the likely widespread
deployment of the “OUI PUB” initiative, marketing drivers and
investments need to be reviewed and adapted with a stronger focus
on performance and ROI, in a consumption environment impacted by
inflation. That is why we are delighted to welcome Smart Traffik
and its 40 staff to the Dékuple Group’s ecosystem of solutions.
This alliance will help Smart Traffik to develop its SaaS solutions
and offer new performance drivers for retailers. Alongside this, in
the same way as Smart Traffik’s current partners and clients, the
Dékuple Group’s various business units will be able to develop
their support and create new solutions enabling our retail clients
to better target and better invest in relevant, measurable and
effective drivers that will generate higher returns on investment”,
explains Bertrand Laurioz, Dékuple Group Chairman and
CEO.
“We are very pleased to be joining a major
operator like the Dékuple Group, which we have chosen for the
compatibility of our core values and our visions. It is a
multi-entrepreneur group within which we will be able to maintain
our independence and which will provide us with the resources
needed to develop our solutions with a fully independent approach.
We will be able to develop strong commercial synergies with all of
the Group’s business units serving the Retail sector, while further
strengthening our relations with the partners and advertisers that
we already work with. By joining Dékuple, we also want to
contribute to and benefit from its European and international
ambition with our technological solutions designed for
international brands and retailers”, confirms Laurent
Simonin, co-founder and CEO of Smart Traffik.
The Dékuple Group has been working with
Smart Traffik since 2022 and has capitalized on synergies to
develop several projects for leading Retail brands,
such as BUT, whose drive-to-store arrangements won
a Trophées du Marketing 2022 gold award.
This latest external growth operation, taking
the number of companies that have joined Dékuple up to nine
in the past three years, is fully aligned with the Group’s
global strategy aiming to position itself as a European leader for
data marketing by 2025.
Smart Traffik is a profitable and growing
company, and expects to achieve a net sales of around €2.5m for
2022. The company will be consolidated in Dékuple’s accounts from
January 1st, 2022.
About DÉKUPLEFounded in 1972,
DÉKUPLE is a major player for cross-channel data marketing. The
Group designs, markets and implements customer acquisition, loyalty
and relationship management services on its own behalf or for its
partners and clients across all distribution channels. Its expert
capabilities enable it to support brands with their marketing
needs, and to create, on its own behalf, portfolios that generate
recurrent revenues. The Group works with more than 500 brands,
including two thirds of the companies from the CAC 40, and large
numbers of mid-market firms. DÉKUPLE recorded net sales of €164.3m
in 2021. Present in France, Spain, Portugal and China, the Group
employs more than 900 people.DÉKUPLE is listed on the regulated
market Euronext Paris – Compartment C. ISIN: FR0000062978 -
DKUPLwww.dekuple.com
About SMART TRAFFIKFounded in
2012, Smart Traffik designs, develops and markets SaaS and/or
custom web-to-store solutions to ensure the visibility of store,
product and/or service information on the web’s main audience
hubs.Thanks to its range of innovative, easy activated web-to-store
solutions and its partnerships (Google, Facebook, Criteo, etc.),
Smart Traffik enables retailers and brands to efficiently generate
qualified leads, while enriching the customer experience.Present in
France (Paris, Lyon) and the United States (Chicago), Smart Traffik
has 40 staff and works for 120 brands.
ContactsDÉKUPLE Investor
Relations & Financial Informationtel: +33 (0)1 41 58 72 03 -
relations.investisseurs@dekuple.comCalyptusCyril
Combe - tel: +33 (0)1 53 65 68 68 - dekuple@calyptus.net
- Dékuple acquires a majority interest in Smart
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