Today, HowGood, a sustainability intelligence platform with the
world's largest ingredient and product sustainability database,
announces a partnership with Majid Al Futtaim which operates
Carrefour in the UAE, to bring its climate labels to food products
at COP28 in order to highlight sustainable choices for shoppers and
celebrate product impact transparency. Starting on November 28,
those visiting the Carrefour stores located at Mall of the
Emirates, City Centre Deira, and City Centre Mirdif, Dubai
International Airport’s Terminal 3 and its store at COP28 will be
able to identify the environmental and social impact of their food
purchase through three labels provided by HowGood, including
product carbon footprints and comprehensive sustainability
attributes.
HowGood’s sustainability insights on over 33,000 food
ingredients provide both retailers and food brands with the
granular data required for sustainability storytelling that
resonates with consumers. The Carrefour stores featuring HowGood
labels will utilize SES-imagotag’s digital shelf edge tags for
2,500 food products, allowing for seamless visibility where
consumers are making purchasing decisions. The three labels bring
transparency to areas of global concern with regard to reducing the
food industry’s impact on climate change, including:
- Product Carbon Footprint: A measure of the
greenhouse gas emissions (GHGs) of a product, from
cradle-to-shelf.
- Comprehensive HowGood Sustainability Rating:
Products that receive HowGood's "Best" rating have a social and
environmental impact better than 95% of all products assessed by
HowGood. Those rated “Great” are better than 85%, and those rated
“Good” are better than 70%. Sustainability ratings are also part of
Carrefour’s “Choose Better” program, which is also launching at
COP28.
- Product Sustainability Attributes: Shoppers
looking for insight into additional areas of climate concern can
use HowGood’s attributes to identify products that: use less
water than average in their production (Water Smart), have lower
greenhouse gas emissions than average (Climate Friendly), have a
simple formula with seven or fewer ingredients (Clean Label), are
made with ingredients that are not dependent on commercial or
industrial processing (Minimally Processed), and respect workers’
rights and dignity (Fair Labor).
HowGood’s labels have been proven to help guide shoppers toward
more sustainable offerings. For example, in a recent engagement
with SES-imagotag in London, the use of HowGood attributes
increased product sales on average by 25.8%, and the use of the
Fair Labor attribute, in particular, saw a lift of 45.1%.
“With the COP28 Food Systems and Agriculture Agenda, there is no
better time to partner with Majid Al Futtaim to help Carrefour
shoppers choose products that align with their environmental and
social values,” said Ethan Soloviev, Chief Innovation Officer at
HowGood. “With more than a third of all human-caused greenhouse gas
emissions linked to the food system, food brands and retailers have
an immense opportunity to drive transparency and empower more
sustainable decision-making. Our launch at COP28 will be a clear
signal of where the future of retail is headed with regard to
sustainability.”
“Our launch of the Choose Better program is not only a testament
to our commitment to sustainability, it also aligns with our
purpose to help customers shop smarter and live better by helping
them make healthier, more sustainable shopping choices,” said
Sheila Chaiban, CMO at Majid Al Futtaim Retail. “Powered by
HowGood’s product rating system and SES-imagotag’s smart labels,
we’re excited to enable shoppers to find products that are better
for the planet.”
Roy Horgan, SEVP Strategy, Marketing & Communications of
SES-imagotag, concluded: “We are delighted to partner with HowGood
and Majid Al Futtaim during the COP28, to better influence
Carrefour consumers’ decisions at the shelf-edge through
sustainable information provided by our technologies. Moreover,
after our successful collaboration with HowGood at Kavanagh’s
Budgens Belsize Park in the UK, and now at Carrefour, it gives our
partnership with HowGood significant scale and impact, moving from
an independent retailer to a major retailer. We'll continue to
offer this unique value proposition to more customers running on
our VUSION Cloud next year, as our aim is to create a positive
impact on society by enabling sustainable and human-centered
commerce.”
HowGood’s product labels for Sustainability Ratings,
Attributes, and Carbon Footprint will be displayed at Carrefour's
COP28 store locations starting November 28 and will be live for the
next three months, as well as in select Carrefour stores throughout
the UAE. For more information about the partnership, HowGood’s
impact labels, research and methodology, please visit
https://howgood.com/carrefouruae-cop28/.
About HowGoodHowGood is an independent research
company and SaaS Sustainability Intelligence platform with the
world’s largest database on food product sustainability. With more
than 33,000 ingredients, chemicals and materials assessed, HowGood
helps leading brands, suppliers, retailers and restaurants improve
their environmental and social impact. Through in-depth,
ingredient-level insights into factors like greenhouse gas
emissions, biodiversity, labor risk, animal welfare, and other key
impacts, HowGood’s data power strategic decision-making for the
sourcing, manufacturing, merchandising, and marketing of
sustainable products.
HowGood Media ContactFischTank PR
howgood@fischtankpr.com
About
SES-imagotag and the VUSION Retail IoT platform
SES-imagotag is a world leader in smart digital labels and IoT
solutions for physical retail, serving over 350 large retailer
groups around the world in Europe, Asia and North America.
SES-imagotag has developed the VUSION Retail IoT technology
platform to help retailers transform their physical stores into
high value digital assets, more automated, data-driven, and
connected in real-time to suppliers and consumers. VUSION improves
the agility, precision and accuracy of prices, whilst ensuring the
omnichannel synchronization of prices, product information and
marketing campaigns. The platform developed by SES-imagotag also
optimizes in-store order preparation and restocking. VUSION
improves employee satisfaction by freeing up time from cumbersome
low value-added tasks and allowing them to focus on customer
service and merchandising tasks. VUSION connects shelves to the
Cloud, providing real-time accurate information on product
availability and location, allowing for reduced inventory,
out-of-stock and waste, as well as improved on-shelf availability
and merchandising compliance. VUSION empowers consumers with better
product, nutritional and traceability information at the shelf and
enables a frictionless in-store shopping experience with features
such as product search, pathfinding and cashier-less scan & pay
features. SES-imagotag supports the United Nations’ Global Compact
initiative and has received in 2022 the Platinum Sustainability
Rating from EcoVadis, the world’s reference of business
sustainability ratings. SES-imagotag is listed in compartment A of
Euronext™ Paris and member of the SBF120 Index.
Ticker: SESL – ISIN
code: FR0010282822 – Reuters: SESL.PA – Bloomberg: SES
www.ses-imagotag.com
Press contacts
Publicis Consultants Audrey Malmenayde
/ +33 6 76 93 11 45
/ audrey.malmenayde@publicisconsultants.comLouis Silvestre /
+33 6 24 31 06 76
/ louis.silvestre@publicisconsultants.com
Photos accompanying this announcement are available at
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