PARIS, Dec. 8, 2022
/PRNewswire/ -- Taking into account Artmarket.com's shareholder
equity, equity of the market, and their access to any information
likely to impact the share price, Artmarket.com must inform the
market and its shareholders of the publication of a long article by
Marielle Mayo, entitled "Abode of
Chaos, a Metaverse in the making" which appears in the December 2022 n°2208 issue of the monthly
magazine Géomètre© (creation 1847).
This article reports on the Metaverse of the Organe Contemporary
Art Museum which manages La Demeure du Chaos / Abode of Chaos
(dixit The New York Times), extended to
Artprice's headquarters, specifically the NFT Marketplace linked to
the Blockchain.
At a time when many large companies have a Metaverse in the
making, this scientific and well documented article sheds light on
the monumental undertaking by the Server Group (parent company) and
Artprice by Artmarket, who have concluded that land surveyors being
experts in spatial data are the most competent, to lead to a truly
concrete Metaverse.
As Philippe Barthélémy, Co-founder of Iconem and leader of the
3DLab team at TT Geomètres Experts (TTGE) who worked on the
Metaverse of the Artprice by Artmarket headquarters, points out:
"The land surveyor has the expertise to certify a point in
space. With the development of digital technology, almost infinite
information fields can be associated with it. In the metaverse, our
objective is to transform this 'intelligent' point into an
'intelligible' point by resorting to algorithms. All of this is
part of the same value chain."
Below is the translation in English of the original article in
French.
Special thanks go to the monthly magazine Géomètre© as well as
to Marielle Mayo.
The Abode of Chaos, a metaverse in the making
Located close to the French city of Lyon, The "Abode of Chaos" (Demeure du
Chaos) and its open-air museum of contemporary art have been
completely digitized in collaboration with a firm of land
surveyors. The resulting data will serve as the basis for the
creation of a metaverse in the form of an escape game...
MARIELLE MAYO
In the hills just north of Lyon, nestled between the verdant Monts
d'Or and the river Saône, the village of Saint-Romain-au-Mont-d'Or offers a haven
of tranquility. Upon arrival, you may be forgiven for experiencing
a certain surprise when you discover, at the bend of a road lined
with bourgeois sandstone houses, the blackened enclosure walls of
the Abode of Chaos, entirely tagged with inscriptions and
portraits… street art style. Behind these walls, Thierry Ehrmann, an entrepreneur and an
artist-sculptor has transformed the Domaine de la source, a
17th-century property, into an open-air museum of contemporary art
where monumental sculptures, shipping containers, giant skulls,
aircraft wrecks, and industrial machinery rub shoulders with
hundreds of large-scale mural portraits, inscriptions and a
plethora of esoteric formulas. Thanks to extensive work undertaken
since 2020 by the multidisciplinary teams of land surveyors, TT
Géomètres Experts, this post-apocalyptic artworks has now been
completely digitized.
"Remarkable contemporary architecture"
Founder of Groupe Serveur, a company specializing in
databases, and of its subsidiary Artprice, a global player in art
market information, Thierry Ehrmann
has always been a digital pioneer and has been interested in
computer-generated imagery since its origins. So, despite the
somewhat daunting challenge, creating a virtual duplicate of the
Abode of Chaos seemed a perfectly logical step. In the end, the
various lockdowns associated with the Covid-19 crisis
provided a perfect opportunity for the museum to close its doors
and initiate the work. It also coincided with an initiative to
obtain the "Remarkable Contemporary Architecture" label,
which, apart from establishing a formal architectural analysis of
the Abode, sought to obtain official cultural recognition as a way
of protecting his "great work" in a long-standing legal dispute
with the local municipality that began in 2004.
With this in mind, Ehrmann approached architect Nicolas Detry, a specialist in the
"patrimoine martyr", because, with its scarified walls, its
bricked-up windows, its floor gutted by a meteorite, the old estate
has been transformed into a 'total work of art', drowned "in a
permanent state of war", with certain installations recalling
the attacks of September 11, 2001,
and major planet-damaging events such as oil spills, all surrounded
by portraits and inscriptions echoing global news. Indeed, each of
Ehrmann's interventions, as well as those of his guest artists,
posit new traces of our tormented era. A formal architectural
analysis of the site was therefore an important step in elucidating
the artist's approach, and a highly detailed architectural survey
of the property was an essential part of this process. "We
decided to digitize the entire site – the 6,300 works of art, the
sculptures, the volumes, the buildings, the plants, everything! –
using European heritage conservation standards, with surface and
volume meshing for the whole space" says Thierry Ehrmann. Nicolas
Detry put him in contact with Philippe Barthélemy, head of
the TTGE group's 3D Lab.
The first meeting in July 2020
established the basis for a technical documentary project with a
scientific digital dimension, geo-referenced and endowed with
sub-centimeter resolution. "I have been familiar with the most
advanced 3D imaging systems for twenty years. What we needed was a
team of top-level land surveyors! Their role as experts in
collecting spatial data is vital in recreating virtual spaces that
faithfully represent real spaces, and that is what we wanted!"
enthuses Thierry Ehrmann. The
objective was to capture the singularity of each work, but also to
create graphic illustrations allowing a better comprehension of the
whole site, notably by highlighting certain recurring
artistic/architectural features such as additions of materials
(poured concrete, inclusions of meteorites in the facades, etc.)
and the removal of certain materials. "In the real world, I used
a cherry-picker to 'sculpt' the thousands of square meters of the
site's facades with a hammer and chisel", explains the visual
artist.
The submission date for the base project was fixed for
November 2020, and a tight schedule
was drawn up for the data acquisition – covering 7555 m2 out of the total 9000 m2 surface area – as well as the
processing and the calibrated colorization of all the different
artistic and architectural initiatives. Philippe Barthélemy worked
with a team of around fifteen TTGE employees, each with their area
of expertise. "We developed a specific and flexible methodology
in order to manage the complexity and volume of the data produced
during the acquisition process" he explains. The mission
included the creation of a polygonal geo-referenced map, Lidar data
acquisition, and a high-resolution photogrammetric survey of the
whole site, as well as all the calculations and processing required
for the creation of a resized geo-referenced 3D digital twin.
Ground data was acquired using a Z+F 3D laser scanner (Zoller &
Fröhlich) and a NavVis VLX mobile scanning system, with Lidar and
photogrammetric surveys carried out using drones. "The technical
challenge was to work with heterogeneous acquisition data and merge
the results to enhance the quality of the digital twin"
specifies the engineer.
Beyond the purely technical challenge, this extraordinary
project involved measuring artistic and architectural initiatives
accurately and proposing modes of representation that serve as real
tools for understanding and documenting the works.
"Land-surveying can be extremely useful in a wide variety of
contexts as long as the teams adapt to the specific requirements of
each site", says Philippe Barthélémy. So, while Nicolas Detry and historian/archaeologist
Raphaëlle Rivière produced their historical and archeological
analysis of the site, the team from TTGE provided site and
elevation plans, architectural surveys and orthophotographs, 3D
models, longitudinal and transverse sections, heat maps using color
gradients to highlight the additions and removal of materials,
using different methods of illustration to compose eleven graphic
plates to identify and highlight the major works. In short, the
potential uses of digital data are numerous: measuring and
documenting the evolution of the site, planning new projects,
simulations, etc.
TTGE also produced 37,000 360° panoramic shots and 18,000 360°
4K and 8K videos, the time-stamped and localized files
corresponding respectively to 940 GB and 1.2 TB of data. All in
all, the results of their work provided a perfect base for
Thierry Ehrmann's latest project:
"The idea is to make a metaverse (editor's note: a
virtual meta-universe) of the Abode", he explains. As a first
step, he asked TTGE's innovation center to develop an interface for
the general public, allowing immersive visits in virtual and
augmented reality. "In this virtual environment, the public will
be able to discover new aspects of the Abode, for example, by
climbing safely onto the platform above the east wing, going inside
certain works, and accessing the Abode's private areas. Everyone
will also be able to access the historical documentation as well as
the videos", summarizes Thierry
Ehrmann.
A dynamic digital twin
A smart navigation system should be launched in the first half
of 2023. "We see the metaverse as a dynamic digital twin, the
challenge being to bring it to life and allow exchanges between the
creator and his audience", emphasizes Philippe Barthelemy. The recommendation engine's
algorithms will guide the "experiencer" in an intimate discovery of
the artist's approach and the connections between the works based
on the experiencer's sensitivity to the history and/or the
aesthetics of the works, the techniques used and the geo-political
or esoteric messages, and it will offer him/her a tailor-made route
through the collections. This is the first stone of a larger
metaverse, which will also offer an "agora" to host thematic
events and integrate art market-related activities initiated by
Artprice, and notably an NFT Marketplace (as NFT technology allows
the exchange of digital works associated with a cyber register
[blockchain] that is deemed to hold unfalsifiable titles of
ownership).
An intelligent point becomes intelligible…
All of this might seem far removed from the job of a land
surveyor... But, for Philippe Barthélémy, the advent of metaverses
in the service of culture offers opportunities to a profession that
will greatly benefit from the integration of new skills,
particularly in AI, to position themselves in the market. "The
land surveyor has the expertise to certify a point in space. With
the development of digital technology, almost infinite information
fields can be associated with it. In the metaverse, our objective
is to transform this 'intelligent' point into an 'intelligible'
point by resorting to algorithms. All of this is part of the same
value chain," he concludes.
KEY DATES & FIGURES:
1999
The Abode of Chaos becomes an open-air museum of
contemporary art (Musée l'Organe) created in 1999. It is
also the head office of Artprice by Artmarket and of its parent
company, Groupe Serveur (with its nine subsidiaries).
2.21 million
Open to the public free of charge since February 2006, the museum receives 180,000
visitors a year, 25% of whom come from abroad, and has welcomed a
total of 2.21 million visitors since its opening.
Photo captions:
Above: Thierry Ehrmann (left) and
Philippe Barthélemy.
Right page: the Bassin des
Vanités, the museum's emblematic site, and its 3D mesh.
Opposite, the skull from a 3D textured model
The walls of the Abode of Chaos are entirely tagged with
inscriptions and portraits, street art style. An artistic dimension
that the land surveyors had to integrate into their work.
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Artmarket and its Artprice department was founded in 1997 by its
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See certified biography in Who's who ©:
Biographie_thierry_Ehrmann_2022_WhosWhoInFrance.pdf
Artmarket is a global player in the Art Market with, among other
structures, its Artprice department, world leader in the
accumulation, management and exploitation of historical and current
art market information in databanks containing over 30 million
indices and auction results, covering more than 800,000
artists.
Artprice by Artmarket, the world leader in information on the
art market, has set itself the ambition through its Global
Standardized Marketplace to be the world's leading Fine Art NFT
platform.
Artprice Images® allows unlimited access to the largest Art
Market image bank in the world: no less than 180 million digital
images of photographs or engraved reproductions of artworks from
1700 to the present day, commented by our art historians.
Artmarket with its Artprice department accumulates data on a
permanent basis from 6400 Auction Houses and produces key Art
Market information for the main press and media agencies (7,200
publications). Its 5.4 million ('members log in'+social media)
users have access to ads posted by other members, a network that
today represents the leading Global Standardized Marketplace® to
buy and sell artworks at a fixed or bid price (auctions regulated
by paragraphs 2 and 3 of Article L 321.3 of France's Commercial Code).
Artmarket with its Artprice department, has been awarded the
State label "Innovative Company" by the Public Investment Bank
(BPI) (for the second time in November
2018 for a new period of 3 years) which is supporting the
company in its project to consolidate its position as a global
player in the market art.
Artprice releases its 2022 Ultra-Contemporary Art Market
Report:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2022
The Artprice 2022 half-year report: the art market returns to
strong growth in the West:
https://www.artprice.com/artprice-reports/global-art-market-in-h1-2022-by-artprice-com
Artprice by Artmarket's 2020 Global Art Market Report published
in March 2022:
https://www.artprice.com/artprice-reports/the-art-market-in-2021
Artprice's 2020/21 Contemporary Art Market Report by
Artmarket.com:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2021
Index of press releases posted by Artmarket with its Artprice
department:
serveur.serveur.com/Press_Release/pressreleaseEN.htm
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Discover the alchemy and universe of Artmarket and its artprice
department https://www.artprice.com/video headquartered at the
famous Organe Contemporary Art Museum "The Abode of Chaos" (dixit
The New York Times):
https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013
- L'Obs - The Museum of the Future:
https://youtu.be/29LXBPJrs-o
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www.facebook.com/la.demeure.du.chaos.theabodeofchaos999 (over
4 million followers)
- https://vimeo.com/124643720
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