HOPSCOTCH GROUPE BECOMES A MAJOR PLAYER IN INTERNATIONAL TOURISM
MARKETING
Press Release Paris, July 28, 2023, 5:30
PMCorporate
News
HOPSCOTCH GROUPEBECOMES A MAJOR PLAYER
IN INTERNATIONAL TOURISM MARKETING
HOPSCOTCH Groupe (Euronext
Growth FR0000065278), a communications
consulting group and a major player in Digital, Public Relations,
Influence and Events,
announced today the
signature of the acquisition of the INTERFACE TOURISM agencies in
France, Spain, Italy and the Netherlands, thus extending its
presence in Europe and strengthening its expertise
in the "tourism"
industry.
HOPSCOTCH, whose integrated international
network includes over 30 offices structured around 3 major regional
hubs (EMEA, Americas, Asia), is pursuing its international
development by announcing the acquisition of the INTERFACE TOURISM
agencies in 4 countries (France, Spain, Italy, Netherlands).
INTERFACE TOURISM is a pan-European marketing
company specializing in the promotion of tourist destinations and
the art of living. It has a turnover of €16m, a gross margin above
€8m and employs around 100 people.
This acquisition marks a new stage in the
international deployment of the HOPSCOTCH group, and accelerates
the development of its sector-specific expertise dedicated
to tourism; HOPSCOTCH already supports, or has supported,
major players in the sector such as Réunion Island, Moroccan
National Tourism Office (MNTO), Relais & Châteaux, Accor
...
The ambition is to become the world
leader in destination marketing.
The activities will be grouped together in a new
entity, "HOPSCOTCH INTERFACE TOURISM", whose management committee
will be composed by Frédéric Bedin, Chairman of the HOPSCOTCH
Groupe Management Board, Chris Pomeroy, Managing Director of
Interface Tourism Spain and Blaise Borezée, Managing Director of
Interface Tourism France. INTERFACE TOURISM founder Gaël de la
Porte du Theil will accompany the project as Senior Advisor. In
particular, this management committee will implement the synergies
between the INTERFACE TOURISM teams and the HOPSCOTCH agencies and
expertise, drawing on the many complementary sectors: influence,
PR, digital, event,...
"We are delighted to welcome the INTERFACE
TOURISM teams to HOPSCOTCH Groupe. They bring us a unique
expertise and knowledge of the tourism sector that is
close to our hearts, and it reinforces our presence in Spain, Italy
and the Netherlands", announces Frédéric Bedin.
"With this agreement, INTERFACE TOURISM has been
pursuing its ambition for over 20 years to cover the whole
world and expand its expertise in all Art de
Vivre sectors. This handover will provide
INTERFACE TOURISM's management and operational teams, as well as
its clients, with exceptional development perspectives", explains
Gael de La Porte du Theil.
The ambition is to complete the acquisition of
the four INTERFACE TOURISM agencies before the end of 2023.
________
Shareholder contact
Pierre-Franck MOLEY – Managing Director – Tel.
(+33) 01 41 34 20 56 – pfmoley@hopscotchgroupe.com
Press contact
Jodie KNOEPFLER CONSCIENCE – Executive Board Assistant – Tel.
(+33) 01 41 34 20 51 –
jodiekc@hopscotchgroupe.com ________
About HOPSCOTCH
HOPSCOTCH is an
international communications group founded in France, directed by
its founders and its managers, all guided by a business vision
carried forward by the complementarity of expertise. The credo of
HOPSCOTCH? “Global PR”, created around a unique mix of digital,
event management, influence, public relations and
marketing services.
HOPSCOTCH brings together,
at its Paris Hub, in Lyon, in Lille, in Marseille and
internationally, more than 800 expert collaborators in all the
communication skills: influence, events, activation,
digitalization, internal communications, public affairs, marketing
services…Convinced that the value of an enterprise or organization
resides in the care given to its capital of human relations,
HOPSCOTCH structures its expertise around its own brand “Hopscotch”
(Events / PR / Travel / Décideurs / Congrès /
Luxe / Sport), and specialized agencies: AD crew, Alizeum,
heaven, Human to Human, Le Public Système Cinéma, Le
Public Système PR,
Sagarmatha, Sopexa, Sport&Co and Uniteam.
HOPSCOTCH has today an
integrated international network, with 36 offices spread over 5
continents, allowing a capacity for intervention anywhere in the
world.Quoted on Euronext Growth Paris (Code ISIN : ALHOP
FR 00000 6527 8), in 2022 the group represents a turnover of €246.9
million and a gross margin of €86.1 million.
Follow us
: www.hopscotchgroupe.com / LinkedIn / Twitter / Instagram@HOPSCOTCHgroupe
About INTERFACE
TOURISM
INTERFACE TOURISM is a
communications, marketing, public relations and social media agency
specializing in the tourism sector.
It represents major destinations and private
players in the tourism industry, in the leisure and business
segments, for ongoing support or one-off operations. With a team of
over 100 employees, they develop strategies and implement
activities on behalf of customers worldwide.
INTERFACE TOURISM has offices
in France, Italy, Spain and the Netherlands, as well as partners in
all world markets.
Since July 2023, in France, the agency's
commitment to sustainable development and its CSR policy have been
recognized by the award of the "Agences Actives" label with 3 stars
- Expert level.
- PR def - HOPSCOTCH x ITG - press release - 072823
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