AB. Alliance Boots

RNS Number:0517Y
ADDleisure PLC
11 June 2007


         ADDleisure plc / Ticker: ADE.L / Index: AIM / Sector: Leisure

11 June 2007

                 ADDleisure plc ('ADDleisure' or 'the Company')


      Movers & Shapers to Pilot in selected Alliance Boots Plc stores and

                 Consultancy Agreement with Clarat Partners LLP


ADDleisure plc, the AIM traded company formed to develop products and services
in the health and leisure sectors, has reached agreement with Alliance Boots plc
to install the Company's proprietary Movers & Shapers retail fitness and
well-being concept in Alliance Boots stores. ADDleisure has also appointed
former Boots plc Board Director and Clarat Partners LLP health and beauty
expert, Barry Clare, to provide retail and marketing consultancy services.


Movers & Shapers, aimed at revolutionising a person's well-being regime, is a
highly innovative retail concept for health and fitness services that is
delivered through stand-alone, high street based studios or within stores. It is
initially being piloted in two key Alliance Boots stores in the London area with
up to 60 Alliance Boots locations identified for a potential rollout.


Offering personalised training to the public, Movers & Shapers provides
comprehensive well-being services focussed on body shape and fitness, using the
Company's online personal health and well-being coach, Fitbug, in tandem with
Power-Plate equipment, which uses vibration technology to stimulate muscular and
circulatory responses. Requiring just two short sessions per week, the
initiative offers a fast-track, user-friendly fitness programme to consumers.


Additionally, through an agreement with Clarat Partners LLP ("Clarat"), Barry
Clare, has been engaged to provide retail and marketing consultancy services.
Under the terms of the agreement, Clarat will have the right, for a period of 12
months, to purchase up to 5,000,000 shares in ADDleisure at a price of 5p per
share.


David Turner, CEO of ADDleisure, commented: "This is a very exciting step for
the Company as we aim to implement the rapid rollout of Movers & Shapers. A deal
with a leading high street organisation underpins our belief and excitement in
this newly developed well-being concept. Feedback from our first own branded
studio in North London has been extremely positive, with consumers enjoying the
quick and easily accessible way of gauging and improving their health and
fitness.  With Barry's extensive retail and marketing experience in tandem with
our own highly experienced team, we believe that Movers & Shapers will become a
key brand in the wellness market."


Alliance Boots plc welcomed the tie-up with a spokesperson explaining, "Placing
Movers & Shapers in store brings an exciting new dimension to our customers'
shopping experience. Sessions last just 30 minutes, will appeal to all age
groups and the customer doesn't even need to get changed. We expect that our
customers and staff will enjoy the personalised training and it will help them
achieve their health and well-being goals."


ADDleisure recently launched its first branded Movers & Shapers studio in
Stanmore, North London, which has already achieved considerable success.
Furthermore, a second site in Crawford Street, London W1 is soon to be
re-launched under the brand, and in tandem with a joint venture partner, a
studio was opened in central Hong Kong at the end of 2006.   The Company is
looking to open additional studios.


                                  * * ENDS * *


For further information visit www.addleisure.com or contact:

Ben Margolis                  ADDleisure Plc                  Tel: 020 7449 1000

Mark Percy/Liam O'Donoghue    Seymour Pierce                  Tel: 020 7107 8000

Isabel Crossley               St. Brides Media & Finance Ltd  Tel: 020 7242 4477


About ADDleisure plc

*  Floated on AIM in October 2004, ADDleisure believes that the increase in
   awareness of the importance of physical health and well-being has resulted in 
   an opportunity to develop and promote new highly differentiated offerings to 
   the health and leisure sectors.

*  It has three key investments: Fitbug Limited, developers of an online 
   personal health and well-being coach; Digital Plantation Limited, developers 
   of Ez-Book intelligent booking software; and Movers and Shapers Limited, a
   groundbreaking retail concept for health and fitness services.

*  The Company has a highly experienced management team including Allan Fisher, 
   founder and former CEO of Holmes Place plc; David Turner, founder and former 
   director of LA Fitness plc; and David Cummin, founder and former director of 
   Membertrack Limited, a leading club membership software provider.  
   Additionally, Michael Warshaw, former Chairman of Molton Brown, is a 
   consultant to the Company.

                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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