Campaign encourages shavers and groomers to embrace personal
growth and shape their true selves with Philips
Norelco
CAMBRIDGE, Mass., April 2,
2024 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX:
PHIA), a global leader in health technology, today announced a
partnership with acclaimed actor and facial hair enthusiast
Adam Scott. Scott stars in a new
campaign for shave and groom brand Philips Norelco that empowers
audiences everywhere to reflect on their personal growth, starting
with how they shape their facial hair. The brand debuted a video
featuring Scott getting ready for his next big role, in which he
says he can achieve any facial hair style he wants for his
character – whether it conjures up "sexy romantic lead or felon on
the run" – by using Philips Norelco OneBlade. Scott unpacks the
relationship between acting, facial hair and the thrill of shaving,
starting with a reflection on how he learned to shave by watching
actors he admired shave in movies. The video can be viewed
here.
"As a known shaver, I'm excited to be working with Philips
Norelco to help people get their looks just right," said Scott.
"Over the years I've done my fair share of trying different looks
for acting roles. 'Guy With Sideburns That Meet In The Middle As A
Mustache' is a particular favorite, though my family may disagree.
With Philips Norelco shavers and groomers, I get the results I want
every time."
Facial hair can make a real impact on an audience and subtly
convey a personality, so it's important that the tools Scott – and
people everywhere – choose be easy to use, trustworthy and
engineered to last. This campaign builds on the brand's mission to
help people develop smart habits with a portfolio of shavers and
groomers that are all of those things.
"At Philips Norelco, we believe every moment in your life –
including every shave, trim and bold grooming choice – has shaped
you into the person you are right now," said Rafael Viestel da
Silva, Philips Grooming and Beauty Marketing Director. "As
long-time fans of Adam's work, we are incredibly proud to partner
with him to empower people to define their unique styles with
confidence, just like Adam does, starting with the facial hair
tools they use in their routines to look and feel good."
A Talent Partner as Multifaceted as the Philips Norelco
Product Suite
As a renowned actor, producer and writer
across genres like drama, thriller, sitcom and animation, and as a
father, husband, friend and diverse facial hair styler,
Adam Scott knows what it means to
adapt to different roles. Throughout the campaign, Scott will
spotlight Philips Norelco Shaver S9000 Prestige and Philips Norelco
All-in-One Trimmer 9000 alongside
Philips Norelco OneBlade 360. Fans will see more from Philips
Norelco and Scott, with additional content to roll out over the
remainder of the year.
Follow along at Philips.com and on social media at
@PhilipsNorelco.
About Royal
Philips
Royal Philips
(NYSE: PHG, AEX: PHIA) is a leading health technology company
focused on improving people's health and well-being through
meaningful innovation. Philips' patient- and people-centric
innovation leverages advanced technology and deep clinical and
consumer insights to deliver personal health solutions for
consumers and professional health solutions for healthcare
providers and their patients in the hospital and the home.
Headquartered in the Netherlands,
the company is a leader in diagnostic imaging, ultrasound,
image-guided therapy, monitoring and enterprise informatics, as
well as in personal health. Philips generated 2023 sales of
EUR 18.2 billion and employs
approximately 69,700 employees with sales and services in more than
100 countries. News about Philips can be found at
www.philips.com/newscenter.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/philips-norelco-taps-actor-adam-scott-for-new-campaign-302105838.html
SOURCE Philips Norelco