TIDMPKG

RNS Number : 7330F

Park Group PLC

20 June 2012

For immediate release: 07.00, 20 June 2012

PARK GROUP PLC

("Park" or the "Company")

Park to launch flex e-gift digital gift cards

Park (AIM: PKG.L), the UK's leading gift voucher and prepaid gift card provider, today announces that it has reached an agreement with US-based Giftango Corporation, adding digital gift cards to the Company's expanding range of Love2reward and Love2shop rewards and incentive products.

Building on the success of Park's innovative flexecash(R) prepaid cards, the flex e-gift digital gift card will be rolled out to Park's 6,000 strong corporate client base initially, and will allow a digital version of the flexecash(R) product to be delivered via email and SMS on smart phones.

Giftango will securely deliver the flex e-gift card in real-time and customers will receive a fully personalized digital gift card, including card number, security number and expiry date via email and SMS. The digital gift cards can be printed from a PC, or displayed at the point of sale on consumers' smart phones at the time of redemption. Expected to launch toward the end of Summer 2012, the flex e-gift cards can also be branded with each company's corporate identity and include personalized messages explaining why employees or customers have been rewarded.

As well as the benefits for consumers, such as flexibility and easy use, the digital delivery methods remove postage, packaging and fulfilment costs, meaning that businesses can reward customers and employees in a quick, secure and cost effective way.

Chris Houghton, Chief Executive Officer of Park, said: "This latest development represents the next step for Park as we continue to drive innovation and improve further the ways we can service our customers. We have invested in our IT systems and taking our products online, in response to what our customers are telling us and this latest development shows how scalable and flexible our offerings now are. This will give businesses a cost-effective and simple way to incentivise staff and reward customer loyalty, in times when cash conservation is at its most important, whilst the personalised messages will also make customers and staff feel more valued."

- ends -

For further information please contact:

 
 Park Group plc       Arden Partners plc   Tavistock Communications 
 Chris Houghton       Adrian Trimmings     John West 
  Martin Stewart       Jamie Cameron        Andrew Dunn 
 Tel: 0151 653 1700   Tel: 020 7614 5920   Tel: 020 7920 3150

About Giftango

Giftango Corporation, founded in 2005, has redefined gifting with its innovative delivery of digital eGift Cards to email and mobile phones. Merchants utilise the Giftango platform to power e-commerce sales, a wide variety of promotions and distribution through Channel Partners.

Giftango's Channel Partner solutions and Mobile API gives loyalty, incentive and rewards companies the ability to add eGift Card fulfillment to their existing user interface for a wide variety of national brands. Giftango is integrated with twenty gift card processors and has patent-pending technology. Giftango delivers digital eGift products across more processors and brands than any competitor in the market. For more information about Giftango, please visit http://www.giftango.com .

This information is provided by RNS

The company news service from the London Stock Exchange

END

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