ASG Asg Media

 

TIDMASG 
 
 
Avanti Screenmedia Group PLC 
27 March 2009 
 
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27 March 2009 
 
 
Avanti Screenmedia Group plc 
(AIM: ASG) 
 
 
Partnership Agreements 
 
 
Avanti Screenmedia Group plc ('Avanti' or 'the Company'), the leading UK digital 
screen media specialist, is pleased to announce that it has entered into a 
partnership agreement with Sub.TV Ltd ("Sub.TV") to provide marketing and 
promotional services to Sub.TV's student and youth venues across the UK. Avanti 
also announces that will host the UK production of "Art by Chance", a global 
public short film festival, through the Company's network of screens. These 
initiatives illustrate Avanti's consolidation of its position as a leading 
player in the digital-out-of-home (DOOH) arena. 
 
 
Together with Sub.TV, Avanti is creating "Digital Youth", as part of the Digital 
Life project.  Digital Youth is a sales and marketing initiative targeted 
directly at the 18-24 year old youth audience. The project will reach over 3 
million viewers per week in the target demographic, utilizing over 1,400 
screens, across 280 venues via a nationwide digital screen network primarily 
located within bars, clubs and Student Union venues. 
 
 
Sub.TV operates digital screen networks within 96 Student Union bars and similar 
venues across the UK. 
Digital Youth is a further example of the Company's strategy to accelerate 
acceptance of DOOH by innovative collaborations with partners within the sector. 
 
The second initiative announced today is the launch of a short film festival 
"Art by Chance" which will be shown across Avanti's DOOH network between 22 May 
and 3 June 2009. 
 
Art by Chance will screen 30 second films of all genres, including fiction, 
animation and documentary, with the exception of training and advertising films. 
The films screened will be chosen by an expert panel of judges. Art by Chance 
will take place in 59 cities across 11 countries including the UK, USA, Canada, 
Germany and the Netherlands. Partners in this project also include TFI and 
Thomson Reuters. 
 
Commenting on the launch of both initiatives, Avanti's CEO, Simon Rees, said: 
Avanti continues to explore new ways of engaging the consumer and both these 
initiatives do just that. Digital Youth provides a sizeable and highly targeted 
network for brands looking to talk to the hard to reach youth audience with 
minimal wastage, whilst the Art by Chance film festival is a fantastic 
opportunity for film-makers and the DOOH sector to collaborate on a global 
stage." 
 
 
                                                           --ENDS-- 
 
 
Enquiries: 
Avanti Screenmedia Group plc 
       020 7902 2345 
Simon Rees, CEO 
 
Charles Stanley Securities 020 7149 6000 
Nominated Adviser 
Russell Cook/Freddy Crossley 
 
 
Bishopsgate Communications Limited020 7562 3350 
Jenni Herbert/Siobhra Murphy 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 NRAJFMFTMMATBAL 
 

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