BTR Blue Star Mob

RNS Number:2727T
Blue Star Mobile Group plc
28 October 2005


                          Blue Star Mobile Group PLC:
                                 Contract Gain

           Blue Star provides mobile London guide for British Airways

Blue Star Mobile Group PLC ("Blue Star"), the AIM listed provider of
entertainment and promotional content via mobile phones, announces that it has
been awarded a contract from British Airways ("BA"), to provide BA customers
with a guide to London that can be downloaded directly to their mobile phones.

The service was successfully launched last week and contains information on a
selection of London restaurants, pubs & bars, shops & markets, musuems & tours,
as well as the sights of London. The 'London Guide', which has been developed as
a Java application, is downloaded onto the memory of the phone (and so does not
require a continuing GPRS connection) and is interactive, with users being able
to dial recommended restaurants, for example, at the click of a button.

Blue Star has developed the 'London Guide' in five languages and it is available
in France, Italy, Germany, the Netherlands, Poland, Sweden, Denmark, Switerland
and Finland. The product is being marketed across these territories by BA.

The BA contract includes an undisclosed one-off fee for building the
application, as well as an ongoing monthly management fee for the continuing
delivery of the product over nine territories.

Mobile users in the UK can get the 'London Guide' by texting the word 'LONDON'
to 83118, or by visiting BA's microsite  www.ba.com/londoniscloser.

James Young, Marketing Manager, Europe at British Airways, said:

"Our European campaigns have always been innovative and impactful. In addition
to demonstrating our online servicing capabilities such as printing your own
boarding pass at home, the mobile guide allows us to enrich our customer's
experience by sharing a selection of London's less well known attractions and
venues."

Steve Clarke, Chief Executive, Blue Star Mobile Group, said:

"This contract underlines Blue Star's strong credentials in the fast growing
mobile content market. This particular design application for BA is a good
example of the benefits that a sophisticated mobile based marketing campaign can
bring to a brand. With the development of colour mobile phones, 3G, wap, video
and java applications big brands are beginning to see that there is much more
scope for mobile marketing campaigns, way beyond traditional SMS campaigns and
that Blue Star Mobile is well positioned to provide this content."

ENDS

Blue Star Mobile Group Plc
Steve Clarke, Chief Executive                        Tel: 020 7317 2314
Owen Purcell, Product Director                       Tel: 020 7317 2319

Binns & Co PR Ltd
Paul McManus                                         Tel: 020 7786 9600
                                                     Mobile: 07980 541 893

Editors Notes:

Blue Star Mobile Group PLC is a leading mobile content and solutions company
focusing on mobile promotions, mobile content management, mobile content
licensing and mobile sports marketing.

Blue Star's clients include News International, T-Mobile, The Daily Mirror,
Samsung, Motorola, Channel 4 and Hit40uk.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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