DEKE Dic Ent Regs

DIC Entertainment Holdings, Inc.
17 April 2007




17th April 2007



                        DIC Entertainment Holdings, Inc.

   American Greetings Partner with DIC Entertainment in CBS' Saturday Morning
                           Children's Programme Block

DIC Entertainment, a fully integrated global children's brand management
company, and American Greetings announce that American Greetings properties
shall feature in one of the three hours of the DIC-operated Saturday morning CBS
kid's programme block. The deal includes new episodes of the all-time favourite
Care Bears; never-seen-before TV episodes of the home entertainment and cinema
hit property Strawberry Shortcake and a new co-produced series Sushi Pack.

"We have had a tremendous amount of success with American Greetings in
re-launching Strawberry Shortcake, and DIC is thrilled to continue our
relationship as we partner to introduce brand new entertainment from the classic
property Care Bears, as well as the innovative new property Sushi Pack,"
commented Jeffrey Edell, President, DIC. "This partnership benefits DIC through
the quality of the programming it will bring to the block and the co-production
involvement with the new properties. Significantly it highlights the importance
of our block as a means of reaching the 4-11 audience."

Care Bears and Strawberry Shortcake will target children ages 4-8 and Sushi Pack
will skew higher to children ages 6 - 11. All three series are scheduled to
launch September 2007 on the CBS block.


About DIC Entertainment:

DIC Entertainment, a fully integrated global brand management company, is
dedicated to creating, developing, producing, distributing, marketing and
merchandising family-based intellectual properties. The Company serves as the
worldwide licensor for brands such as McDonald's, Strawberry Shortcake, and
Classic Trolls. DIC has become an industry leader in developing quality content
for kids with an extensive library of nearly 3,000 half-hours of animated
programming, including Horseland, Strawberry Shortcake, Liberty's Kids,
Madeline, Care Bears and Where On Earth Is Carmen Sandiego? In 2006, DIC and
AOL's kids' online destination KOL launched the new branded kids' programming
block, KOL's Saturday Morning Secret Slumber Party for CBS. As a pre-eminent
supplier of kids programming worldwide, DIC has developed strategic partnerships
with key broadcast partners throughout North America, Europe, Asia, Latin
America, Africa and Australia. Last year DIC announced the acquisition of
Copyright Promotions, a pan-European licensing agency that represents the
licensing rights of a broad portfolio of world-renowned companies including
DreamWorks Animation, MGM, Marvel, Sony, Twentieth Century Fox, Viacom and The
Football Association. DIC is headquartered in Burbank, California with offices
in New York, Paris and London.

About American Greetings Corporation

American Greetings Corporation (NYSE: AM) is one of the world's largest
manufacturers of social expression products. Along with greeting cards, its
product lines include gift wrap, party goods, stationery, calendars, ornaments
and electronic greetings. Located in Cleveland, Ohio, American Greetings
generates annual net sales of approximately $1.8 billion. For more information
on the Company, visit http://corporate.americangreetings.com .

For further information please contact:

Simon Forrest, Investor Relations          Tel: +44 (0) 788517746

Craig Breheny, Ash Spiegelberg, Brunswick. Tel: +44 (0) 20 7404 5959




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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