RNS Number : 5455Y
  DIC Entertainment Holdings, Inc.
  08 July 2008
   

    Not for release, publication or distribution, in whole or in part, in or into Canada, Australia, Republic of Ireland, South Africa or
Japan or, any other jurisdiction where to do so would be unlawful.
    DIC Entertainment Holdings, Inc ("DIC")
    (AIM: DEKE)

    08 July 2008: For immediate release
    RE: Employment arrangements of Andy Heyward in connection with the Merger 

    In connection with the proposed merger of DIC (as announced and described therein on 20 June 2008) (the "Merger"), Andy Heyward,
chairman of DIC, and DIC have agreed to enter into a termination agreement with respect to his current employment agreement with DIC (the
"DIC Employment Agreement" and "Termination") dated 7 July 2008. 

    The Termination shall not constitute a termination of Mr. Heyward's employment with DIC and Mr. Heyward shall otherwise remain an
employee "at will" and shall maintain all of his current positions as an officer of DIC and its subsidiaries. Not less than two weeks
following the Termination, Mr. Heyward is expected to enter into a new employment agreement (the "Employment Agreement") with DIC
Entertainment Corporation, a subsidiary of DIC. The entry, by Mr. Heyward, into the Employment Agreement is a condition to closing of the
Merger. 

    The effectiveness of the Employment Agreement is conditional upon successful closing of the Merger and should closing of the Merger not
occur, it is expected that Mr. Heyward will sign a new contract of employment on the same terms contained in the DIC Employment Agreement.

    Further details of the Merger and the Termination are set out in DIC's proxy statement issued to its common stockholders and dated 30
June 2008 ("Proxy Statement"). A copy of the Proxy Statement can be found on DIC's website (www.dicentertainment.com).

    For further information:

    DIC Entertainment Holdings, Inc. 
    Jeffrey Edell, President, DIC
    Tel: +1 818-955-5400


    Nomad and Broker
    Landsbanki Securities (UK) Limited
    John Craven/Claes Spang
    Tel: +44 (0) 20 7426 9000


    Media enquiries:

    DIC Entertainment Holdings, Inc.
    Simon Forrest, Investor Relations 
    Tel:  +44 (0) 7885 317746

    Landsbanki Securities (UK) Limited, which is authorized and regulated in the UK by the Financial Services Authority, is acting
exclusively for DIC and for no-one else in connection with this announcement and will not be responsible to anyone other than DIC for
providing protections afforded to clients of Landsbanki Securities (UK) Limited.
    This announcement will not be made, directly or indirectly, in or into, or by the use of the mails or any means of instrumentality
(including, without limitation, telephonically or electronically) of interstate or foreign commerce of, or any facilities of a national
securities exchange of Canada, Republic of Ireland, South Africa, Australia or Japan. Accordingly, except as required by applicable law,
copies of this announcement are not being, and may not be, mailed or otherwise forwarded, distributed or sent in, into or from Canada,
Republic of Ireland, South Africa, Australia or Japan. Persons receiving this announcement (including without limitation nominees, trustees
or custodians) must not forward, distribute or send it into Canada, Republic of Ireland, South Africa, Australia or Japan. 
    This announcement does not constitute, or form any part of, any offer for, or solicitation of any offer for, securities (or any
recommendation in connection thereto). 
    This document has been prepared by and is the sole responsibility of DIC and has not been approved by the UK Listing Authority or AIM.






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