ELG Eleksen Grp

RNS Number:9471M
Eleksen Group PLC
30 November 2006



         Eleksen iPod Solution Available in Luxury Market Zegna iJACKET


Eleksen Group plc ("Eleksen"), which makes smart fabrics that can be used to
control electronic devices such as smartphones and MP3 players, has been chosen
by Ermenegildo Zegna ("Zegna") to supply ElekTex iPod controls for its Zegna
iJACKET.

The iJACKET is aimed at the luxury market and will be sold through Zegna's own
retail stores as well as other luxury retailers in the USA, Europe and Asia
including Harrods, SAKS Fifth Avenue and Bloomingdales.

The jacket enables the wearer to control their iPod from a control panel on the
outer sleeve via an iPod connection in the inner breast pocket.

Zegna Sport is the first luxury brand to develop a jacket with this remote
control technology specifically designed for iPod users, of which there are
already over 50 million worldwide.

Robin Shephard, CEO of Eleksen, comments: "With Zegna's iJACKET we're entering
the luxury goods market for the first time and the global power of Zegna's brand
and distribution network will ensure that this product is available worldwide.


"There is clearly a growing market for clothing that enables consumers to
interact more conveniently with the ever-increasing number of mobile
entertainment devices available to them and that's now as true for premium
fashion brands as it is for the mass market.


"We are delighted that Zegna has chosen Eleksen as its strategic partner, to
help with the development of products for the rapidly developing wearable
technologies market."


ENDS

For further information, please contact


Eleksen                                               08700 72 72 72

Robin Shephard, Chief Executive

Ted Bechman, Chief Financial Officer

John Collins, VP Marketing and Business Development


Cubitt Consulting                                     020 7367 5100

Michael Henman










About Eleksen


Eleksen's core technology, ElekTex(R), enables fabric to be programmed, creating
touch sensitive controls for a wide range of electronic devices.


Eleksen's initial focus is on wearables, such as soft MP3 controllers integrated
into outdoor jackets, rucksacks and suits; and on soft, fabric keyboards for
smartphones and PDAs. A wide range of other applications may exist including
solutions for the toy, industrial, military, automotive and healthcare markets.


Further information on the Group is available at www.eleksen.com




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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