STOCKHOLM, July 15, 2022 /PRNewswire/ -- In an
industry first, Electrolux is launching a new
`Appliance-as-a-Service' program for landlords and has
signed one of Sweden's largest
landlords, SKB, as the first customer. Electrolux is committed to
contributing to the circular economy by integrating a circular
approach into home appliance products and solutions and this is the
latest example.
An appliance breaking down and needing repair or replacement can
cause hassle and difficulties for a landlord, and may mean that a
tenant is unable to cook, clean their clothes or dishes, whilst the
landlord sources a repair or replacement. And right now, 68% of
Swedish landlords* also throw out products unnecessarily, adding to
environmental impact.
With this new subscription-based business model, SKB (Stockholms
Kooperativa Bostadsförening) pays a monthly fee for which
Electrolux installs, cares for and repairs the products, prolonging
the appliance life length and reducing the carbon footprint per
building. When an appliance replacement is needed, Electrolux will
also oversee refurbishment as well as product recycling. The
program is available to all developers and landlords; private,
municipal, cooperative and also new building projects, student
homes, holiday parks among others.
"Our new Appliance-as-a-Service program is an innovative and
sustainable business model that contributes to a more circular
economy. It means landlords and tenants can reduce their
environmental impact, while we also make everyday life easier for
them. We look forward to developing this service across other
markets," said Stefan Borgquist,
Senior Category Manager Product as a Service in BA Europe,
Electrolux.
Electrolux has ambitious sustainability goals and the
sustainability framework, For the Better 2030, defines how
Electrolux works to achieve a Better Company, Better Solutions and
Better Living. The Appliance-as-a-Service program for landlords is
an example of a 'Better Solution' that promotes the circular
economy and enables consumers to live more sustainably.
"At Electrolux we aim to lead in circular solutions where it
matters. This new business model for landlords is a way for us to
take the responsibility to optimise the appliance lifetime, making
it sustainably better for us, our customers and the planet," said
Peter Spencer, VP Consumer Direct
Interaction BA Europe, Electrolux.
The program will be rolled out across additional markets later
this year, starting in Europe.
*Vinnova joint research project in Sweden, where three landlords and Electrolux
has interviewed the 24 largest social landlords ("Vitvarubaserade
funktionstjänster för bostadsbolag", 2019).
For further information, please contact Electrolux Press
Hotline, +46 8 657 65 07.
This information was brought to you by Cision
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