TIDMGAME
GAN Partners with major Southwest US casino operator to Launch
Simulated GamingT, marking GAN's largest multi-property US client
to date.
ISE: GAMELSE: GAME
London & Dublin | 22, 2016: GameAccount Network plc ("GAN"
or the "Company"), an award-winning developer and supplier of
enterprise-level B2B Internet gaming software, services and online
gaming content in the United States, announces it has partnered
with one of the largest Native American casino operators in the
country to launch GAN's proprietary enterprise-grade social gaming
solution: Simulated GamingT in the Southwest. Following an
extensive diligence process, GAN was selected for their deep
capabilities in providing real money and social gaming experiences
from a singular technology platform: the GameSTACKT Internet Gaming
System.
The identity of the US casino operator ("the Client") will be
disclosed following the receipt of suitable commercial and/or
regulatory consents.
Dermot Smurfit, CEO of GAN commented:
"This is a landmark deal for GAN which reinforces the commercial
appeal of our unique patented Simulated GamingT model to major US
casino operators. We have proven multiple times the key benefits of
the Simulated GamingT: Generate incremental income online;
reactivate long-term lapsed patrons on-property; and increase
on-property visitation and spend by existing patrons.
We are truly privileged to bring online one of the largest
Native American casino operators in the US. Furthermore, with the
Client's multi-million dollar digital marketing commitment combined
with GAN's expert Market Services Team, we believe the Client will
quickly secure significant Social Casino market share in the
Southwest US region served by their land-based gaming
enterprise.
I would like to take this opportunity to thank the Client for
their trust in GAN bringing them online later this year. This
flagship US casino operator client represents material revenue in
2016 for GAN and is anticipated to generate significant earnings
for GAN over the multi-year term of the agreement."
Highlights
-- The Client is the largest multi-property operation to contract with
GAN to-date.
-- GAN will bring to their highly-engaged patrons the Simulated GamingT
experience in H2 2016
-- Simulated Gaming delivers a host of entertainment and marketing
communication tools, enabling the Client to engage their loyalty
base
and new players with unprecedented levels of efficiency and at
reduced
costs from traditional media engagement
-- Treating Simulated GamingT as a business line, the Client has given a
material multi-million-dollar commitment to the digital
marketing of
Simulated GamingT, targeting players within the Client's vast
patron
database as well as driving new player acquisition through the
platform
-- With a vast enterprise and strong interest in sharing the Client's
Native American culture, the GAN platform allows the Client to
create
new and unique experiences online, such as utilizing GAN's
established
skill-based casual mobile gaming capability and emerging
virtual
reality gaming offering in order to address a broader
consumer
demographic beyond that of a traditional social casino
-- GameSTACKT Internet gaming platform will be installed on-property in
Summer 2016 enabling the Client the option of conducting real
money
mobile Internet gaming on-property at a future date and subject
to
regulatory consent
-- Simulated GamingT is an innovative Internet gaming service designed by
GAN specifically for land-based US casinos, offering a
gaming-as-entertainment experience across web, mobile and VR
together
offering over 200 casino slot and table games, including
poker,
backgammon, gin rummy, poker dice and blackjack tournaments.
FAQ's about GAN's Simulated GamingT
-- Launched in the US by GAN in January 2014, Simulated GamingT has
proven to monetize Internet traffic to existing websites
operated by
land-based US casinos with average revenue per daily active
user
(ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an
original
estimate of $0.60, greatly exceeding equivalent numbers reported
by
Social Casino operators on Facebook.
-- Supported by 74 months of operating data across six (6) major US
casinos' deployments, Simulated GamingT is now proven to
drive
increased visitation on-property and in 2014 delivered on
average a
28% uplift in on-property theoretical win from increased
visitation by
existing patrons who also engage with Simulated GamingT
online.
-- US casino operators report up to 50% of their surveyed casino patrons
are already engaged in playing Social Casinos on Facebook.
Simulated
GamingT enables land-based US casinos access to the Social
Casino
market worth $3.3 billion annually worldwide in 2015 (source:
Eilers &
Krejcik Gaming, LLC) and is proven to increase property
visitation
among existing patrons, reactivate lapsed patrons bringing them
back
on-property and drive acquisition of new patrons from outside
the
typical drive distance to the property.www.GAN.com
For further information please contact:
GANFTI Consulting
Dermot Smurfit Mark Kenny/Jonathan Neilan/Melanie Farrell
Chief Executive Officer
+44 (0) 20 7292 6262 +353 1 6633686
dsmurfit@GAN.comgameaccount@fticonsulting.com
Davy
John Frain / Roland French
+353 1 679 6363
GAN | Overview
GAN is a leading developer and supplier of enterprise-level
Business to Business gaming software systems and online gaming
content. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAME
The Company has developed an Internet gaming enterprise software
system, GameSTACKT, which it licences to online and land-based
gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet
Gaming System, developed in London under a UK Gaming Commission
licence, is certified to the highest technical standards currently
required by gaming regulators.
GAN is also a leading developer of proprietary online games with
a complementary business converting offline casino slot machines
and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat, Konami,
Multimedia Games, Incredible Technologies, GamoMat, Reel Time
Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and
Ainsworth.
GAN has an established business in Europe, licensing gaming
content to UK, Spanish and Italian gaming operators including
Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and
SNAI.
In the United States, GAN has partnered with Betfair Plc to
provide its Internet Gaming System following the introduction of
regulated real-money online gaming in New Jersey in November 2013.
In New York, GAN has launched a Simulated GamingT website via
www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN
launched a Simulated GamingT website www.ParxOnline.com in March
2015 with on-property real money mobile gaming anticipated in 2015.
In March 2015 Maryland Live! Casino in Maryland chose GAN to
upgrade their existing free-to-play website to a monetized
Simulated GamingT website, soft-launched in July 2015 and launched
integrated with their casino management system in November 2015. In
September 2015 major Californian Tribal casino operator San Manuel
chose GAN's Simulated GamingT launched in November 2015. In October
2015 American Casino & Entertainment Properties (ACEP) chose
GAN's Simulated GamingT launched in December 2015. In December 2015
Borgata Casino Hotel & Spa chose GAN's Simulated GamingT
launching in H1 2016. Also in December 2015 Lady Luck Interactive,
a wholly-owned subsidiary of Isle of Capri Corporation, chose GAN's
Simulated GamingT launching in H1 2016. In February 2016 Rock
Gaming (re-branded as Jack Entertainment) chose GAN's Simulated
GamingT to support their Ohio-based casino properties launching
online in H1 2016. In March 2016 an undisclosed major casino
operator in the North East chose GAN's Simulated GamingT launching
in H2 2016.
In March 2016 GAN launched its first virtual reality (VR)
Simulated Gaming application containing authentic Class III slot
machines compatible with Oculus Rift VR headsets and available to
download from New York's Empire City Casino Simulated Gaming
desktop website located at http://play.EmpireCityCasino.com.
View source version on businesswire.com:
http://www.businesswire.com/news/home/20160422005314/en/
This information is provided by Business Wire
(END) Dow Jones Newswires
April 22, 2016 03:30 ET (07:30 GMT)
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