HIP Hipcricket

HipCricket, Inc.
12 February 2008


                                       

12th February 2008


                                HipCricket Inc.


     Premiere Radio Networks' Jim Rome Show Selects HipCricket to Increase
                Participation, Listenership and Audience Loyalty

 "Huge Text" Contest, Voter Polls, Program Information to Be Part of Extensive
                            Mobile Marketing Efforts


HipCricket Inc., ("HipCricket" or the "Company", AIM: HIP), a pioneering mobile
marketing company that creates measurable, real-time, one-to-one relationships
between broadcasters, advertisers and their customers and prospects, today
announced that The Jim Rome Show is employing the company's services to further
engage its more than two million weekly listeners across a national network of
more than 200 radio stations.

As host of one of the nation's premiere sports radio talk shows, Rome is known
for his aggressive, informed, rapid-fire dialogue. He has established himself as
a top choice of athletes and fans when it is time to know what is going on
beyond the scoreboard.

The Jim Rome Show is one of Premiere Radio's most-listened-to talk radio shows,
with affiliations in top ten markets including: New York City, Los Angeles, San
Francisco, Dallas, Washington D.C., and Houston.

Beginning this month, Rome's "Clones" are able to use their mobile phones to
participate in the "Huge Text of the Day," polls, enter additional contests and
keep abreast of programming.

"As listeners evolve, it's essential that we grow with them," said Rome. "The
'Clones' rely heavily on their mobile devices to stay in touch with sports and
to participate with the sports world. This initiative taps into their behaviors
and interests and is a natural extension of the program."

"Jim Rome has one of the most loyal audiences in radio," said HipCricket CEO
Ivan Braiker. "More than 136 million Americans text on a regular basis. Enabling
Jim's listeners to participate with the show via the mobile device will deepen
the relationship."

Last year, HipCricket announced partnerships with 11 major broadcast groups in
the top 50 U.S. markets. As a pioneer, HipCricket has implemented over 16,000
successful, turnkey campaigns with radio and TV stations and brands.




For further information, please contact:

HipCricket, Inc.                     Jeff Hasen                + 1 425 460 5357
                                                                            
Collins Stewart Europe Limited       Tim Mickley            +44 (0)20 7523 8000
                                     John Peat                                      
                                     
Parkgreen Communications             Justine Howarth        +44 (0)20 7851 7480
                                     Bex Sanders-Hewett



Notes to Editors:

About Premiere Radio Networks

Premiere Radio Networks, Inc., a subsidiary of Clear Channel Communications
(NYSE:CCU), syndicates 90 radio programs and services to more than 4,600 radio
affiliations and reaches over 190 million listeners weekly. Premiere Radio is
the number one radio network in the country and features the following
personalities: Rush Limbaugh, Jim Rome, Casey Kasem, Ryan Seacrest, Glenn Beck,
Bob (Kevoian) & Tom (Griswold), Delilah, Steve Harvey, Whoopi Goldberg, Blair
Garner, George Noory, John Boy and Billy, Donald Trump, Big Tigger, Bob Costas
and others. Premiere is based in Sherman Oaks, California, with 13 offices
nationwide.


About HipCricket

HipCricket Inc. specializes in producing interactive mobile marketing campaigns
that generate new revenue for radio, television, brand and agency clients. The
company drives revenue and increases listenership, viewership and loyalty by
tapping into the behaviors and interests of more than 136 million Americans.
HipCricket's unique technology creates one-to-one relationships between
participants and advertisers, based on the trust of an opt-in only program.
Since its launch in 2004, HipCricket has delivered outstanding results for the
biggest brands and broadcast groups in the U.S., including: Clear Channel Radio,
Premiere Radio Networks, Cumulus Radio, Triad Broadcasting Company, Perry
Broadcasting Inc., Press Communications, Sandusky Broadcasting, Katz Media
Group, Beasley Communications, Bonneville International, Cox Radio, Media
General, NBC, Coca-Cola, Staples, and Hershey's.

www.hipcricket.com



                      This information is provided by RNS
            The company news service from the London Stock Exchange

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