HIP Hipcricket

    
  HipCricket, Inc.
  04 September 2008
   

    


    HipCricket Inc. 
    ("HipCricket" or the "Company", AIM: HIP)


    HipCricket identified as America's "Mobile Marketing Leader" with Frost & Sullivan's 
    2008 Market Penetration Leadership Award

    HipCricket, a pioneering mobile marketing company, announces that it has won the 2008 Market Penetration Leadership Award by global
analyst firm Frost & Sullivan, who commented that the Company "has taken an early lead in the U.S. mobile marketing space".

    Frost & Sullivan Best Practices Awards are presented to companies in recognition of making an outstanding contribution to their
respective industries or achieving a competitive or customer-based leading position in the market.

    "HipCricket is a clear market leader within its target segment," said Vikrant Gandhi, senior analyst, mobile and wireless, Frost &
Sullivan. "The company successfully leverages its technical expertise and experience to develop and deliver highly-customized, turnkey
mobile marketing campaigns. Continually innovating and differentiating its offerings, HipCricket has also shown a tremendous ability to
identify lucrative market segments-such as Hispanic-Americans-and then deliver solutions tailored specifically to helping advertisers reach
these targets." 

    HipCricket, whose customers include major consumer brands as well as broadcasters, has implemented more than 17,000 successful, turnkey
mobile marketing campaigns to date. In April, the company launched the first comprehensive Hispanic Mobile Marketing Network. Comprised of a
family of Hispanic media properties, the network can be leveraged by brand marketers to deliver highly targeted and interactive mobile
marketing programs directly to opted-in users. HipCricket's Hispanic reach extends to 14 of the top 15 Hispanic markets and to more than
nine million listeners and viewers.

    According to Frost & Sullivan, "* HipCricket's success can be attributed to a mix of smart leadership, effective sales strategy and
technical expertise. HipCricket's management has extensive experience in the radio and television markets, which helps the company truly
understand the strategic imperatives of its key customers and design effective solutions to help them maximize the mobile marketing
potential." 

     "The Company has one of the fastest turnarounds in the industry - HipCricket's team turns creative briefs into executable programs in
48 hours or less by leveraging the extensive in-house database of information about thousands of mobile marketing campaigns managed
previously."

    Ivan Braiker, CEO, HipCricket, commented, "We are thrilled that Frost & Sullivan is honoring us for our success - it speaks volumes of
the intelligence, creativity and overall efforts of HipCricket's team members. We are passionate about making traditional media interactive,
and specifically, ensuring new and valuable revenue sources for broadcasters and brands and providing advertisers with a more effective and
measurable way to market their products and services."

    For further information, please contact:

 HipCricket, Inc.           Jeff Hasen    + 1 425 202-0835
 Parkgreen Communications   Paul McManus  +44 (0)20 7933 8787
                            Lucy Lake     07894 263 046
                                          Lucy.lake@parkgreenmedia.com 

    NOTES TO EDITORS:


    About Frost & Sullivan
    Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth
Consulting and Growth Team Membership empower clients to create a growth-focused culture that generates, evaluates and implements effective
growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and
the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships,
visit http://www.awards.frost.com.

    About HipCricket
    HipCricket, Inc. drives new revenue and customer loyalty for broadcast stations and consumer brands through strategic, creative and
measurable mobile marketing interactivity. Recognized as a pioneer by CTIA, the preeminent wireless association, the mobile marketing
software and solutions company has delivered more than 17,000 successful campaigns for customers including Clear Channel Radio, Premiere
Radio Networks, Sandusky Broadcasting, NBC, Coca Cola, Staples, Hershey's and Jameson. With its unique technology and experienced,
customer-focused team, HipCricket produces interactive campaigns through SMS, Mobile Web/WAP, and mobile advertising and now connects brands
with audiences they desire to reach via broadcast stations that are part of the first comprehensive Hispanic Mobile Marketing Network. The
company is based in Kirkland, Wash. with additional operations in New York. More information can be found at www.hipcricket.com.



This information is provided by RNS
The company news service from the London Stock Exchange
 
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