AUSTIN, Texas, June 13, 2014 /PRNewswire/ --
Top French Fashion Brand Reflects Brand Personality with
Energetic Playlist
Mood Media was recently chosen by MIM to create a custom music
experience for 350 stores. MIM is a Top 10 women's fashion brand
with stores located throughout France and Belgium.
Mood's music designers created the custom playlist to capture
MIM's core brand values and reflect a shopping experience that is
authentic, ambitious and fun. The program offers an energetic mix
of pop and rock, blending signature hits with familiar new music to
create distinct atmosphere for female shoppers who are looking for
accessible fashion at a great price.
"We are very proud to work with such a popular French brand and
to be trusted with the design of their in-store audio experience,
said Claude Nahon, president of Mood
International. "The playlist presented an exciting challenge for
our music design team. MIM understood how their brand could be
translated through music, and that focus and direction always
result in the most effective music solutions."
Installations of the new music program began in April and all
350 sites were completed in May.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), is one of the world's
largest designers of in-store consumer experiences, including
audio, visual, interactive, scent, voice and advertising solutions.
Mood Media's solutions reach over 150 million consumers each day
through more than half a million subscriber locations in over 40
countries throughout North
America, Europe,
Asia and Australia.
Mood Media Corporation's client base includes more than 850 U.S.
and international brands in diverse market sectors that include:
retail, from fashion to financial services; hospitality, from
hotels to health spas; and food retail, including restaurants,
bars, quick-serve and fast casual dining. Our marketing platforms
include 77% of the top 100 retailers in the United States and 49 of the top 50
quick-serve and fast-casual restaurant companies.
For further information about Mood Media, please visit
http://www.moodmedia.com. Follow us on Twitter
https://twitter.com/moodmedia and connect with us on Facebook
http://www.facebook.com/moodmedia.
Image with caption: "Mood Media (CNW Group/Mood Media
Corporation)". Image available at:
http://40rhel5streamview01.newswire.ca/media/2014/06/12/20140612-755465-41387-218d3607-29f5-41f4-b6b4-1d16dbc708ea.jpg
SOURCE: Mood Media Corporation
For further information:
Investor Inquiries
Randal Rudniski
Mood Media Corporation
Tel: +1-512-592-2438
Email: randal.rudniski@moodmedia.com
Media Inquiries (North
America)
Sumter Cox
Mood Media Corporation
Tel: +1-704-972-7947
Email: sumter.cox@moodmedia.com
Media Inquiries (Europe)
Francesca Palmiero
FleishmanHillard
+44-20-7395-7110
francesca.palmiero@fleishmaneurope.com