ORLANDO, Fla., Sept. 10 /PRNewswire/ -- Sundrop Systems, Inc. announced today that it is the first retail loyalty program provider to fully integrate social media support using Facebook Connect. loyalTXT is Sundrop's automated, "card-less" loyalty program that uses a customer's mobile number or email address as their "loyalty card" and text messaging with email for data collection and communication. Using Facebook Connect, loyalTXT now gives consumers a one-click registration option for merchant loyalty program enrollment. This connection expands the merchant's marketing reach beyond directly enrolled participants to include their Facebook friends in a socially relevant, unobtrusive manner. Participants' loyalty program activities with their favorite merchants are automatically integrated into participants' Facebook newsfeed, giving their friends an opportunity to interact: activities that broadly expand the merchant's exposure. Consumers enroll in the merchant's loyalTXT loyalty program simply by registering their mobile number or email address during their visit: a process quick enough even for Quick Service Restaurant (QSR) formats. While completing the registration process at home, consumers are presented with the option to connect via Facebook. When selected, loyalTXT posts registration, reward notices, birthday gifts and more from the merchant to the consumer's Facebook wall with specially tailored action links for the consumer's Facebook friends. These links allow the consumer's friends to accept special offers from the merchant to join the loyalty program, forming a repeating cycle that quickly builds the merchant's participant base. Sundrop is pleased to join its technology partner, PAR Technology (NYSE: PTC), at the Florida Restaurant and Lodging Association's annual show in booth 2112 to launch Facebook support for loyalTXT. PAR is a leading provider of point of sale solutions for the hospitality industry and offers a certified integration of loyalTXT in its PixelPoint(TM) point of sale system. About Sundrop Sundrop Systems is a text messaging service provider for industry and government. Sundrop operates an automated, "card-less" retail loyalty program, loyalTXT(TM), that uses a customer's mobile number or email address as their "loyalty card" and text messaging with email for data collection and communication. Sundrop is widely recognized for its dedication to conceiving innovative ways to electronically introduce advertisers to their prospects and businesses to their customers - interactively! http://www.sundropsystems.com/ About PAR Technology Corporation PAR Technology Corporation creates and markets products that help hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided hardware, software and services to the world's largest restaurant chains and their franchisees for almost 30 years. Today the Company's extensive offering includes technology solutions for the full spectrum of hospitality operations, from boutique hotels and independent table service restaurants to international QSR chains, all backed by PAR's global service network. The Company has over 50,000 installations in 105 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and various federal agencies. Through PAR Logistics Management Systems, the Company is a provider of best of breed integrated solutions for shipping asset management and tracking. PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PTC. For more information visit the Company's website at http://www.partech.com/. DATASOURCE: Sundrop Systems CONTACT: Media Relations, Sundrop Systems, Inc., +1-407-965-3210, Web Site: http://www.sundropsystems.com/

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