TIDMRNOW 
 
RNS Number : 2783B 
e-Rewards Bidco Limited 
23 October 2009 
 
? 
For immediate release 
Not for release, publication or distribution, in whole or in part, in, into or 
from any jurisdiction where to do so would constitute a violation of the 
relevant laws of such jurisdiction 
 
 
23 October 2009 
 
 
RECOMMENDED CASH ACQUISITION 
OF 
RESEARCH NOW PLC 
BY 
E-REWARDS, INC. 
(acting through its wholly-owned UK subsidiary, e-Rewards Bidco Limited) 
(TO BE EFFECTED BY MEANS OF A SCHEME OF ARRANGEMENT) 
 
 
 
 
Summary and highlights 
 
 
  *  The e-Rewards Board and the Independent Director of Research Now are pleased to 
  announce they have reached agreement on the terms of a recommended cash 
  acquisition of Research Now by e-Rewards (through its wholly-owned UK 
  subsidiary, e-Rewards Bidco). 
 
  *  Under the terms of the Transaction, Research Now Shareholders will receive 430 
  pence in cash per Scheme Share, valuing the entire issued ordinary share capital 
  of Research Now (fully diluted by the exercise of all outstanding in-the-money 
  options which are capable of exercise) at approximately GBP85.1 million. 
 
  *  Research Now Shareholders representing up to 69.5 per cent. of the issued share 
  capital of Research Now have given irrevocable undertakings or letters of intent 
  to vote in favour of the Transaction at the meetings at which they are entitled 
  to vote. 
 
  *  The terms of the Transaction represent a premium of approximately: 
 
+----+------------------------------------------------------------------------------+ 
| -  | 30.3 per cent. to the Closing Price of 330 pence per Ordinary Share on       | 
|    | 4 September 2009, being the last Business Day prior to e-Rewards indicative | 
|    | offer letter to the Research Now Board, which forms the basis for the        | 
|    | Proposals;                                                                   | 
+----+------------------------------------------------------------------------------+ 
|    |                                                                              | 
+----+------------------------------------------------------------------------------+ 
| -  | 46.7 per cent. to the average Closing Price of 293 pence per Ordinary Share  | 
|    | for the 12 months ended 20 October 2009, being the last Business Day prior   | 
|    | to the date that Research Now announced it was in talks with e-Rewards that  | 
|    | may or may not lead to an offer at 430 pence per Research Now Share; and     | 
+----+------------------------------------------------------------------------------+ 
|    |                                                                              | 
+----+------------------------------------------------------------------------------+ 
| -  | 2.4 per cent. to the Closing Price of 420 pence per Ordinary Share on        | 
|    | 22 October 2009, being the last Business Day prior to the date of this       | 
|    | announcement.                                                                | 
+----+------------------------------------------------------------------------------+ 
  *  e-Rewards attaches great importance to the skills and experience of the 
  Management Team and other employees of the Research Now Group.  On completion of 
  the Transaction, Chris Havemann, Research Now's Chief Executive Officer, will 
  assume overall management responsibility for the enlarged e-Rewards Group as 
  Chief Executive Officer and will join the e-Rewards Board. Geoff Westmore, 
  Research Now's Chairman, will also join the e-Rewards Board. 
  *  Research Now is one of the leading international online fieldwork and panel 
  specialists to the global market research industry and some of the world's best 
  known companies.Research Now undertakes fieldwork online through its "Valued 
  Opinions" family of 36 online panels across Europe, North and Latin America and 
  Asia Pacific, comprising more than two million potential respondents globally. 
  *  Formed in 1999 and named in 2009 by Inc. magazine as one of America's fastest 
  growing companies, e-Rewards, based in Dallas, Texas, is the world's largest "by 
  invitation only" online research panel and employs more than 300 professionals 
  located in Dallas, London, Los Angeles, New York, San Francisco, Chicago, 
  Seattle, Paris and Frankfurt. With millions of panellists, the "e-Rewards 
  Opinion Panels" provide more than 900 research firms worldwide with quality 
  respondents, enabling them to interact with real consumers and business 
  decision-makers in a timely manner. 
  *  The boards of e-Rewards and Research Now believe that a combination of their 
  businesses will create a world leading online data collection and panel 
  provider, bringing significant benefits to clients and employees of both 
  companies. e-Rewards and Research Now  complement each other geographically and 
  have a common customer-focused culture. Clients of the combined business will 
  continue to benefit from exemplary client service, combined with access to an 
  extensive global panel platform and a high quality 24/7 global delivery model 
  for full service data collection. 
  *  Research Now has had a good year, despite recessionary pressures, and the 
  Research Now Board expects to report a full year performance for the year ending 
  31 October 2009 in line with its expectations. 
  *  As part of the Transaction, the e-Rewards Board requires the ongoing equity 
  participation of the Management Team in the combined business. It has reached 
  agreement with the Management Team that it will roll over the Management Shares, 
  comprising between circa 38 per cent. and 50 per cent. of the Ordinary Shares in 
  which each member of the Management Team is interested, into Management Loan 
  Notes.  The Management Shares together have an approximate value of GBP10.6 
  million at the Offer Price. The Management Loan Notes may be exchanged for 
  shares in e-Rewards pursuant to the Common Stock Option Agreements. 
  *  e-Rewards has received irrevocable undertakings and letters of intent to vote in 
  favour of: 
 
+------+----------------------------------------------------------------------------+ 
| -    | the resolutions at the Court Meeting from Research Now Shareholders        | 
|      | (excluding the Management Team) in respect of, in aggregate, 8,070,636     | 
|      | Scheme Shares, representing approximately 58.5 per cent. of the entire     | 
|      | issued ordinary share capital of Research Now entitled to vote at the      | 
|      | Court Meeting;                                                             | 
+------+----------------------------------------------------------------------------+ 
|      |                                                                            | 
+------+----------------------------------------------------------------------------+ 
| -    | the Special Resolution at the General Meeting from Research Now            | 
|      | Shareholders (including the Management Team) in respect of, in aggregate,  | 
|      | 13,032,883 Ordinary Shares representing approximately 69.5 per cent. of    | 
|      | the entire issued ordinary share capital of Research Now entitled to vote  | 
|      | on the Special Resolution; and                                             | 
+------+----------------------------------------------------------------------------+ 
|      |                                                                            | 
+------+----------------------------------------------------------------------------+ 
| -    | the Ordinary Resolution at the General Meeting from Research Now           | 
|      | Shareholders (excluding the Management Team and its connected persons) in  | 
|      | respect of, in aggregate, 8,031,600 Ordinary Shares representing           | 
|      | approximately 58.4 per cent. of the entire issued ordinary share capital   | 
|      | of Research Now entitled to vote on the Ordinary Resolution.               | 
+------+----------------------------------------------------------------------------+ 
  *  The Transaction will be effected by means of a scheme of arrangement under Part 
  26 of the Companies Act.e-Rewards Bidco is a new company incorporated in England 
  for the purposes of the Transaction and is wholly-owned by e-Rewards. The 
  implementation of the Scheme will be subject to the Conditions set out in 
  Appendix I to this announcement and to be set out further in the Scheme 
  Document. 
 
  *  Upon the Scheme becoming effective, it will be binding on all Scheme 
  Shareholders irrespective of whether or not they attended or voted in favour of 
  the resolutions at the Court Meeting or in favour of the Resolutions proposed at 
  the General Meeting. 
 
  *  The Scheme Document (setting out the full details of the Proposals, an 
  indicative timetable and the procedure to be followed to approve the Scheme) and 
  the Forms of Proxy will be posted to Research Now Shareholders and, for 
  information only, to participants in the Research Now Share Option Schemes and 
  the SIP, as soon as practicable and in any event within 28 days of this 
  announcement unless otherwise agreed with the Panel. 
 
 
 
Research Now Independent Director's recommendation 
 
 
  *  The Independent Director, who has been so advised by Hawkpoint, considers the 
  terms of the Proposals to be fair and reasonable. In providing advice on the 
  Proposals to the Independent Director, Hawkpoint has taken into account the 
  Independent Director's commercial assessment. 
 
  *  Accordingly, the Independent Director recommends that Research Now Shareholders 
  vote in favour of the resolutions to be proposed at the Court Meeting and the 
  General Meeting as Research Now's shareholder directors, including the 
  Independent Director, have irrevocably undertaken to do (or directed to be done) 
  in respect of their entire beneficial holdings of Ordinary Shares eligible to be 
  voted at the Meetings amounting to, in aggregate: 
 
+------+----------------------------------------------------------------------------+ 
| -    | 250,000 Scheme Shares, representing approximately 1.8 per cent. of the     | 
|      | Scheme Shares entitled to vote at the Court Meeting;                       | 
+------+----------------------------------------------------------------------------+ 
|      |                                                                            | 
+------+----------------------------------------------------------------------------+ 
| -    | 2,857,387 Ordinary Shares, representing approximately 15.2 per cent. of    | 
|      | the Ordinary Shares entitled to vote on the Special Resolution; and        | 
+------+----------------------------------------------------------------------------+ 
|      |                                                                            | 
+------+----------------------------------------------------------------------------+ 
| -    | 250,000 Ordinary Shares, representing approximately 1.8 per cent. of the   | 
|      | Ordinary Shares entitled to vote on the Ordinary Resolution.               | 
+------+----------------------------------------------------------------------------+ 
 
Commenting on the Transaction, Geoff Westmore, Chairman of Research Now, said: 
 
 
"Against the backdrop of a consolidating market, e-Rewards and Research Now are 
highly  complementary companies and their combination is very exciting. Bringing 
together these two leading quality players in the online fieldwork market will 
create a unique global offering for our combined customer base." 
 
 
Commenting on the Transaction, Hal Brierley, Chairman and CEO of e-Rewards, 
said: 
 
 
"The acquisition of Research Now by e-Rewards represents the coming together of 
two well regarded companies to form a significant global firm that will be well 
positioned to serve the international online fieldwork and online panel sample 
services needs of marketing decision makers and market researchers." 
 
 
This summary should be read in conjunction with the full text of the following 
announcement and appendices. 
 
 
Appendix I sets out the proposed conditions to the implementation of the 
Proposals. 
 
 
Appendix II contains source notes relating to certain information contained in 
this announcement. 
 
 
Appendix III sets out definitions of certain terms used in this announcement 
(including in this summary). 
 
 
In accordance with Rule 2.10 of the Takeover Code, Research Now confirms it has 
18,762,306  Ordinary Shares in issue and admitted to trading on AIM under the UK 
ISIN Code GB00B0CTWT77. 
 
 
Enquiries: 
 
 
+-------------------------------------------+-------------------------------------------------------+ 
| e-Rewards                                 | Tel:    +1 214 365 5050                               | 
+-------------------------------------------+-------------------------------------------------------+ 
| Bill Russo                                |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
|                                           |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
|                                           |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Jefferies                                 | Tel:    +44 (0) 20 7029 8000                          | 
+-------------------------------------------+-------------------------------------------------------+ 
| Financial adviser to e-Rewards and        |                                                       | 
| e-Rewards Bidco                           |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Julian Culhane                            |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Sarah McNicholas                          |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| James Hill                                |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
|                                           |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Research Now                              | Tel:    +44 (0) 20 7921 2400                          | 
+-------------------------------------------+-------------------------------------------------------+ 
| Geoff Westmore                            |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Chris Havemann                            |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Nathan Runnicles                          |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
|                                           |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Hawkpoint                                 | Tel:    +44 (0) 20 7665 4500                          | 
+-------------------------------------------+-------------------------------------------------------+ 
| Financial and Rule 3 adviser to Research  |                                                       | 
| Now                                       |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Simon Gluckstein                          |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Emily Ashwell                             |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
|                                           |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Canaccord Adams Limited                   | Tel:    +44 (0) 20 7050 6500                          | 
+-------------------------------------------+-------------------------------------------------------+ 
| Nominated adviser and broker to Research  |                                                       | 
| Now                                       |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Mark Williams                             |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
|                                           |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Hudson Sandler                            | Tel:    +44 (0) 20 7796 4133                          | 
+-------------------------------------------+-------------------------------------------------------+ 
| PR adviser to Research Now                |                                     email:rn@hspr.com | 
+-------------------------------------------+-------------------------------------------------------+ 
| Alistair Mackinnon-Musson                 |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
| Nathan Field                              |                                                       | 
+-------------------------------------------+-------------------------------------------------------+ 
 
 
In accordance with Rule 19.11 of the Takeover Code, a copy of this announcement 
can be found at www.researchnow.co.uk. 
 
 
Jefferies, which is authorised and regulated in the United Kingdom by the 
Financial Services Authority, is acting exclusively as financial adviser to 
e-Rewards and e-Rewards Bidco and no one else in connection with the Proposals 
and will not be responsible to anyone other than e-Rewards and e-Rewards Bidco 
for providing the protections afforded to customers of Jefferies or for 
providing advice to any other person in relation to the Proposals or any other 
matters referred to in this announcement. 
 
 
Hawkpoint, which is authorised and regulated in the United Kingdom by the 
Financial Services Authority, is acting exclusively for Research Now and no one 
else in connection with the Proposals and will not be responsible to anyone 
other than Research Now for providing the protections afforded to clients of 
Hawkpoint or for providing advice in relation to the Proposals or any other 
matters referred to in this announcement. 
 
 
Canaccord Adams Limited, which is authorised and regulated in the United Kingdom 
by the Financial Services Authority, is acting exclusively for Research Now and 
no one else in connection with the Proposals and will not be responsible to 
anyone other than Research Now for providing the protections afforded to clients 
of Canaccord Adams Limited or for providing advice in relation to the Proposals 
or any other matters referred to in this announcement. 
 
 
The Proposals will be made by means of the Scheme Document and the Forms of 
Proxy accompanying the Scheme Document, which will contain the full terms and 
conditions of the Transaction, including details of how to vote in favour of the 
Transaction.  Research Now Shareholders are advised to read this announcement in 
conjunction with the formal documentation in relation to the Transaction 
carefully, once it has been dispatched. This announcement and all other 
materials related to the Transaction are directed solely to existing Research 
Now Shareholders, to participants in the Research Now Share Option  Schemes and 
to participants in the SIP. 
 
 
This announcement is not intended to and does not constitute or form any part 
of, an offer to sell or an invitation to purchase or the solicitation of an 
offer to subscribe for any securities or the solicitation of any vote or 
approval in any jurisdiction pursuant to the Proposals or otherwise. 
 
 
The distribution of this announcement in jurisdictions other than the United 
Kingdom may be restricted by law and therefore any persons who are subject to 
the laws of any jurisdiction other than the United Kingdom should inform 
themselves about, and observe, any applicable requirements. This announcement 
has been prepared for the purpose of complying with English law and the Takeover 
Code and the information disclosed may not be the same as that which would have 
been disclosed if this announcement had been prepared in accordance with the 
laws of jurisdictions outside the United Kingdom. 
Copies of this announcement are not being, and must not be, directly or 
indirectly, mailed or otherwise forwarded, distributed or sent in or into or 
from any Restricted Jurisdiction and persons receiving this announcement 
(including custodians, nominees and trustees) must not mail or otherwise 
forward, distribute or send it in or into or from any Restricted Jurisdiction. 
The availability of the Proposals to persons not resident in the UK may be 
affected by the laws of the relevant jurisdiction in which they are located. 
Persons who are not resident in the United Kingdom should inform themselves of 
and observe any applicable requirements. 
 
 
The Proposals will be carried out by way of a scheme of arrangement under 
English law and are subject to UK disclosure requirements, which are different 
from those of the United States or Canada. The Proposals will be subject to 
disclosure and other procedural requirements, including with respect to 
withdrawal rights, timetable, settlement procedures and timing of payments, that 
are different from those applicable under US or Canadian procedures and law. 
 
 
Each Research Now Shareholder is urged to consult his independent professional 
adviser immediately regarding the tax consequences of the Proposals. 
 
 
Forward-looking statements 
 
 
This announcement contains certain forward-looking statements with respect to 
the financial condition, results of operations and business of the Research Now 
Group and the e-Rewards Group and certain plans and objectives of the boards of 
Research Now and e-Rewards. These forward-looking statements can be identified 
by the fact that they do not relate only to historical or current facts. 
Forward-looking statements often use words such as "anticipate", "target", 
"expect", "estimate", "intend", "plan", "goal", "believe", "will", "may", 
"should", "would", "could" or other words of similar meaning. These statements 
are based on assumptions and assessments made by the boards of Research Now and 
e-Rewards in light of their experience and their perception of historical 
trends, current conditions, expected future developments and other factors they 
believe appropriate. By their nature, forward-looking statements involve risk 
and uncertainty, and the factors described in the context of such 
forward-looking statements in this announcement could cause actual results and 
developments to differ materially from those expressed in or implied by such 
forward-looking statements. 
 
 
Should one or more of these risks or uncertainties materialise, or should 
underlying assumptions prove incorrect, actual results may vary materially from 
those described in this announcement.  Research Now and e-Rewards assume no 
obligation to update or correct the information contained in this announcement, 
whether as a result of new information, future events or otherwise, except to 
the extent legally required. 
 
 
The statements contained in this announcement are made as at the date of this 
announcement, unless some other time is specified in relation to them, and 
publication of this announcement shall not give rise to any implication that 
there has been no change in the facts set out in this announcement since such 
date. Nothing contained in this announcement shall be deemed to be a forecast, 
projection or estimate of the future financial performance of Research Now or 
e-Rewards except where expressly stated. 
 
 
Dealing disclosure requirements 
 
 
Under the provisions of Rule 8.3 of the Takeover Code, if any person is, or 
becomes, "interested" (directly or indirectly) in 1 per cent. or more of any 
class of "relevant securities" of Research Now, all "dealings" in any "relevant 
securities" of Research Now (including by means of an option in respect of, or a 
derivative referenced to, any such "relevant securities") must be publicly 
disclosed by no later than 3.30 p.m. (London time) on the Business Day following 
the date of the relevant transaction. This requirement will continue until the 
Effective Date or until the date on which the Scheme lapses or is otherwise 
withdrawn or on which the "offer period" otherwise ends, (or if e-Rewards elects 
to effect the Proposals by way of a takeover offer, until the date on which such 
offer becomes or is declared unconditional as to acceptances, lapses or is 
otherwise withdrawn or on which the "offer period" otherwise ends) (or in any 
event such later date(s) as the Panel may specify). If two or more persons act 
together pursuant to an agreement or understanding, whether formal or informal, 
to acquire an "interest" in "relevant securities" of Research Now, they will be 
deemed to be a single person for the purpose of Rule 8.3. 
 
 
Under the provisions of Rule 8.1 of the Takeover Code, all "dealings" in 
"relevant securities" of Research Now, by e-Rewards or Research Now, or by any 
of their respective "associates", must be disclosed by no later than 12.00 noon 
(London time) on the Business Day following the date of the relevant 
transaction. 
 
 
A disclosure table, giving details of the companies in whose "relevant 
securities" "dealings" should be disclosed, and the number of such securities in 
issue, can be found on the Takeover Panel's website at 
http://www.thetakeoverpanel.org.uk/. 
 
 
"Interests in securities" arise, in summary, when a person has long economic 
exposure, whether conditional or absolute, to changes in the price of 
securities. In particular, a person will be treated as having an "interest" by 
virtue of the ownership or control of securities, or by virtue of any option in 
respect of, or derivative referenced to, securities. 
 
 
Terms in quotation marks are defined in the Takeover Code, which can also be 
found on the Panel's website. If you are in any doubt as to whether or not you 
are required to disclose a "dealing" under Rule 8, you should consult the Panel 
on telephone number 
+44 (0)20 7638 0129; fax number +44 (0)20 7236 7013. 
  Not for release, publication or distribution, in whole or in part, in, into or 
from any jurisdiction where to do so would constitute a violation of the 
relevant laws of such jurisdiction 
 
 
23 October 2009 
 
 
RECOMMENDED CASH ACQUISITION 
OF 
RESEARCH NOW PLC 
BY 
E-REWARDS, INC. 
(acting through its wholly-owned UK subsidiary, e-Rewards Bidco Limited) 
 (TO BE EFFECTED BY MEANS OF A SCHEME OF ARRANGEMENT) 
 
 
 
 
1.        Introduction 
 
 
The e-Rewards Board and the Independent Director of Research Now are pleased to 
announce that they have reached agreement on the terms of a recommended cash 
acquisition of Research Now by e-Rewards (through its wholly-owned UK 
subsidiary, e-Rewards Bidco), to be implemented by means of a scheme of 
arrangement. 
 
 
2.The Proposals 
 
 
It is intended that the Transaction will be effected by way of a Court approved 
scheme of arrangement under Part 26 of the Companies Act, involving a reduction 
of capital. The Proposals will be subject to the Conditions and to the further 
terms set out below, full details of which will be set out in the Scheme 
Document. 
Under the terms of the Proposals, each of the Scheme Shares will be reclassified 
as either an "A" Share, a "B" Share or a "C" Share and all the Scheme Shares, as 
reclassified, will be cancelled.  Scheme Shareholders holding "A" Shares (which, 
as is detailed below, will be every Scheme Shareholder other than e-Rewards and, 
in respect of the Management Shares, members of the Management Team) will 
receive: 
 
 
            for each "A" Share     430 pence in cash 
 
 
The terms of the Transaction value the entire issued ordinary share capital of 
Research Now (fully diluted by the exercise of all outstanding in-the-money 
options which are capable of exercise) at approximately GBP85.1 million. 
 
 
The price per Ordinary Share which Scheme Shareholders will receive under the 
Proposals represents a premium of approximately: 
 
 
-30.3 per cent. to the Closing Price of 330 pence per Ordinary Share on 
 
4 September 2009, being the last Business Day prior to e-Rewards' indicative 
 
 


offer letter to the Research Now Board, which forms the basis for the

Proposals; 
 
 
-46.7 per cent. to the average Closing Price of 293 pence per Ordinary Share for 
 
 


the 12 months ended 20 October 2009, being the last Business Day

prior to the 
 


date that Research Now announced it was in talks with

e-Rewards that may or 
 


may not lead to an offer at 430 pence per

Research Now Share; and 
-2.4 per cent. to the Closing Price of 420 pence per Ordinary Share on 
 
22 October 2009, being the last Business Day prior to the date of this 
 
 announcement. 
 
 
For details of how the Management Shares and the Ordinary Shares to be held by 
 
e-Rewards and e-Rewards Bidco will be treated pursuant to the Scheme, please 
see paragraphs 6 and 7 below. 
 
 
3.        Background to and reasons for the Transaction 
 
 
The e-Rewards Board believes that a combination of Research Now and e-Rewards 
will create a world leading global online data collection and panel provider, 
bringing significant benefits to clients and employees of both companies. 
e-Rewards sees Research Now as a unique opportunity to expand its international 
presence, providing e-Rewards with a significant pan-European and Asian platform 
as well as strengthening e-Rewards' existing presence in North America. 
 
 
Research Now's international sales and operations footprint, compelling 24/7 
full-service data collection offering and new product development pipeline will 
complement and enhance e-Rewards' strong US business and pre-eminent ability to 
provide high quality online panels through relationships with its sponsors and 
partners. 
 
 
e-Rewards and Research Now have a common, customer-focused culture that 
underpins their strong individual reputations for high quality delivery and 
exemplary client service. 
 
4.        Responsibility for considering the Proposals 
 
 
The Research Now Directors, other than the Independent Director, will have an 
interest in the e-Rewards Group following completion of the Transaction. 
Consequently, the Research Now Board has established a committee comprising the 
Independent Director to consider the Proposals. 
 
5.        Background to and reasons for recommending the Proposals 
 
 
The Research Now Board believes that Research Now and e-Rewards are highly 
complementary businesses and that their combination will create a global leader 
in the provision of online data collection and panels, with scale and 
positioning in each of the territories in which the combined business operates 
to generate significant benefits and opportunities for Research Now clients, 
employees and other stakeholders. 
 
 
In assessing whether the Proposals are fair and reasonable, the Independent 
Director of Research Now has had regard to both the Offer Price and the form of 
consideration being offered. Taking into account the lack of liquidity in the 
market for the Ordinary Shares and the price at which the Ordinary Shares have 
traded for much of the past year, the Independent Director believes that the 
Proposals provide an opportunity for Research Now Shareholders to crystallise 
fully the value of their entire investment at a time of general economic 
uncertainty on terms that reflect the current market position, past performance 
and future prospects of Research Now. 
 
 
6.        Management Arrangements 
In view of the track record of the Management Team in driving sustained growth 
and profitability in the Research Now business and the team's extensive 
experience of operating online panels, sales and operations teams and their 
associated support infrastructure across a wide global footprint, the e-Rewards 
Board believes that the ongoing participation in the enlarged e-Rewards Group of 
the Management Team is a very important element of the Transaction. 
 
 
The Management Team has therefore agreed with e-Rewards that it will reinvest a 
substantial proportion of its Ordinary Shares into the e-Rewards Group; the 
Management Shares will comprise between circa 38 per cent. and 50 per cent. of 
the Ordinary Shares held by each member of the Management Team following the 
exercise of any Research Now Share Options held by the Management Team that are 
capable of exercise. The Management Shares have an approximate value of GBP10.6 
million at the Offer Price. 
 
 
In order to give effect to the Management Arrangements, under the Scheme the 
Management Shares will first be reclassified as "B" Shares and then cancelled in 
consideration for which the Management Team will receive 430 pence in Management 
Loan Notes for each B Share held. The Management Loan Notes will not be listed 
on any stock exchange. 
 
 
In addition, e-Rewards and the Management Team (or their connected persons) have 
 entered into the Common Stock Option Agreements, conditional upon the Scheme 
becoming effective.  If the option set out in each Common Stock Option Agreement 
is exercised by the relevant member of the Management Team (or their connected 
persons) and/or e-Rewards, the Management Loan Notes held by them will be 
exchanged for common stock in 
e-Rewards.  If such option is thereunder 
exercised, the individual in question will, at the same time, become party to 
the e-Rewards Stockholders' Agreement and e-Rewards  Investor Rights Agreement. 
Further details of the Management Loan Notes, the Common Stock Option 
Agreements, the e-Rewards Stockholders' Agreement and the e-Rewards Investor 
Rights Agreement will be set out in the Scheme Document. 
 
 
The e-Rewards Board has also confirmed that, on completion of the Transaction, 
Chris Havemann, Research Now's Chief Executive Officer, will assume overall 
management responsibility for the enlarged e-Rewards Group as Chief Executive 
Officer and will join the e-Rewards Board. In addition, Geoff Westmore, Research 
Now's Chairman, will also join the e-Rewards Board. 
 
 
Research Now Shareholders will be asked at the General Meeting to approve the 
Management Arrangements described in this paragraph 6 by voting on the Ordinary 
Resolution. Pursuant to Rule 16 of the Takeover Code, none of the Management 
Team (or its connected persons who are holders of Ordinary Shares) will be 
entitled to vote on the Ordinary Resolution and voting on this resolution will 
be by way of a poll. 
 
 
The options over Ordinary Shares held by the Management Team under the Research 
Now  Share Option Schemes (other than those that are not eligible for exercise) 
will be treated in the same manner as all other options over Ordinary Shares, 
further details of which are set out in paragraph 19 below. 
 
 
Hawkpoint considers the terms of the Management Arrangements to be fair and 
reasonable so far as all of the Research Now Shareholders are concerned. 
 
 
7.e-Rewards arrangements 
 
 
It is intended that e-Rewards will acquire a small holding of Ordinary Shares 
prior to the Reduction Record Date. Under the terms of the Scheme, the Ordinary 
Shares then held by e-Rewards will be reclassified as "C" Shares and cancelled 
in consideration for the issue of shares in e-Rewards Bidco Limited. 
 
 
8.Management, directors and employees 
 
 
e-Rewards attaches great importance to the skills and experience of the 
Management Team and other employees of the Research Now Group. The e-Rewards 
Board has given assurances to the Research Now Directors that, upon the Scheme 
becoming effective, the existing employment rights of Research Now Group 
employees will continue to be safeguarded and pension obligations complied with. 
 
 
e-Rewards' plans do not involve any material change to the conditions of 
employment of employees of the Research Now Group.  To reflect their position 
and role within the enlarged e-Rewards Group, Chris Havemann and Nathan 
Runnicles have agreed certain proposed amendments to their existing service 
agreements to take effect following the Scheme becoming effective. Further 
details of these amendments will be set out in the Scheme Document. 
 
 
Following the Scheme becoming effective, a joint team from e-Rewards and 
Research Now, led by Research Now Chief Executive Officer Chris Havemann, will 
be set up to assess how best to take advantage of the combined businesses' 
strong strategic position and opportunities for growth. 
 
 
The Independent Director has agreed to resign from the Research Now Board upon 
the Scheme becoming effective. 
 
 
9.        Financing the Transaction 
 
 
The cash consideration of GBP74.5 million, excluding costs, payable by e-Rewards 
Bidco under the Transaction, is to be funded by way of: 
 
 
-a new facility of up to US$65.0 million between e-Rewards and JPMorgan Chase 
 
 


Bank, N.A. (as lead arranger), Bank of America, N.A. and Jefferies

Finance LLC; 
 
 
-a subordinated debt facility of up to US$58.0 million between e-Rewards 
 
   and funds advised by TA Associates; and 
 
 
-up to US$15.2 million from the existing cash resources of the e-Rewards Group. 
 
 
The Transaction and its financing do not require e-Rewards shareholder approval. 
 
 
Jefferies, financial adviser to e-Rewards and e-Rewards Bidco, is satisfied that 
sufficient resources are available to e-Rewards Bidco to satisfy in full the 
cash consideration payable to Research Now Shareholders under the terms of the 
Proposals. 
 
 
10.      Recommendation 
 
 
The Independent Director of Research Now, who has been so advised by Hawkpoint, 
considers the terms of the Proposals to be fair and reasonable. In providing 
advice on the Proposals to the Independent Director, Hawkpoint has taken into 
account the Independent Director's commercial assessment. 
 
 
Accordingly, the Independent Director recommends that Research Now Shareholders 
vote in favour of the resolutions to be proposed at the Court Meeting and the 
Resolutions at the General Meeting as Research Now's shareholder directors, 
including the Independent Director, have irrevocably undertaken to do (or 
directed to be done) in respect of their entire beneficial holdings of Ordinary 
Shares eligible to be voted at the Meetings amounting to, in aggregate: 
 
 
-250,000 Scheme Shares representing approximately 1.8 per cent. of the 
 
 Scheme Shares entitled to vote at the Court Meeting; 
 
 
-2,857,387 Ordinary Shares representing approximately 15.2 per cent. of the 
 
 


Ordinary Shares entitled to vote on the Special Resolution; and

 
 
-250,000 Ordinary Shares representing approximately 1.8 per cent. of the 
 
   Ordinary Shares entitled to vote on the Ordinary Resolution. 
 
 
11. Irrevocable undertakings and letters of intent 
 
 
e-Rewards has received irrevocable undertakings and letters of intent to vote 
(or procure the vote) in favour of: 
 
 
-the resolutions at the Court Meeting from Research Now Shareholders (excluding 
 
 


the Management Team) in respect of, in aggregate, 8,070,636 Scheme

Shares, 
 


representing approximately 58.5 per cent. of the entire

issued ordinary share 
 


capital of Research Now entitled to vote at the

Court Meeting; 
 
 
-the Special Resolution from Research Now Shareholders (including the 
 
Management Team) in respect of, in aggregate, 13,032,883 Ordinary Shares 
 
   representing approximately 69.5 per cent. of the entire issued ordinary share 
 
 


capital of Research Now entitled to vote on the Special Resolution;

and 
 
 
-the Ordinary Resolution from Research Now Shareholders (excluding the 
 
 Management Team and its connected persons) in respect of, in aggregate, 
 
 8,031,600 Ordinary Shares representing approximately 58.4 per cent. 
 
of the entire issued ordinary share capital of Research Now entitled to vote on 
 
 


the Ordinary Resolution.

 
 
The irrevocable undertakings and letters of intent referred to above comprise 
the following: 
 
 
(a)        the Independent Director and Andrew Cooper have each irrevocably 
undertaken to vote in favour of the resolutions at the Court Meeting and the 
Resolutions to be proposed at the General Meeting in respect of their entire 
beneficial holdings of Ordinary Shares, amounting to 1,481,729 Ordinary Shares 
in aggregate, representing approximately 10.7 per cent. of the issued share 
capital of Research Now entitled to vote at the Court Meeting; approximately 7.9 
per cent. of the issued share capital entitled to vote on the Special Resolution 
and approximately 10.8 per cent. of the issued share capital entitled to vote on 
the Ordinary Resolution. The undertaking given by the Independent Director will 
remain binding if a competing proposal is made for Research Now. The undertaking 
given by Andrew Cooper will cease to be binding in the event that (i) a 
recommended proposal is made for Research Now at an offer price in excess of 473 
pence per Ordinary Share; and (ii) e-Rewards does not exercise its right to 
match under the Inducement Fee Agreement, as described in paragraph 17 below. 
 
(b)        Schroder Investment Management Limited, Blackrock Investment 
Management (UK) Limited, Ignis Investment Services and AXA Framlington (a 
division of AXA Investment Managers UK Limited) have each provided a letter of 
intent to vote in favour of the resolutions at the Court Meeting and the 
Resolutions to be proposed at the General Meeting in respect of their entire 
beneficial holdings of Ordinary Shares, amounting to 6,549,871 Ordinary Shares 
in aggregate, representing approximately 47.5 per cent. of the issued share 
capital of Research Now entitled to vote at the Court Meeting; approximately 
34.9 per cent. of the issued share capital entitled to vote on the Special 
Resolution and approximately 
47.6 per cent. of the issued share capital 
entitled to vote on the Ordinary Resolution. 
 
(c)        The Management Team (and its connected persons) has irrevocably 
undertaken to vote in favour of the Special Resolution in respect of its entire 
beneficial holding of Ordinary Shares, amounting to 5,001,283 Ordinary Shares in 
aggregate, representing approximately 26.7 per cent. of the issued share capital 
entitled to vote on the Special Resolution. As a result of its interest in the 
Proposals, the Management Team is precluded from voting at and taking part in 
the Court Meeting. In addition, the Management Team (and its connected persons) 
is precluded from voting on the Ordinary Resolution. As a result, the Ordinary 
Shares held by the Management Team will not count towards the majority required 
to approve the Scheme and the Ordinary Shares held by the Management Team (and 
its connected persons) will not count towards the majority required to approve 
the Ordinary Resolution. The irrevocable undertakings from the Management Team 
(and its connected persons) will remain binding if a competing proposal is made 
for Research Now. 
 
12. Structure of the Proposals 
 
 
            (a)    Introduction 
It is intended that the Transaction will be effected by means of a Court 
approved scheme of arrangement between Research Now and the Scheme Shareholders 
under Part 26 of the Companies Act (although e-Rewards reserves the right to 
elect to implement the Transaction by way of a takeover offer, subject to Panel 
consent where necessary), the provisions of which will be set out in full in the 
Scheme Document. The purpose of the Scheme, together with the proposed changes 
to the Research Now Articles, is for e-Rewards Bidco to become the owner of the 
whole of the issued ordinary share capital of Research Now. Under the Scheme, 
Scheme Shares will be re-classified as either "A" Shares, "B" Shares or "C" 
Shares, as follows: 
 
+----+----------------------------------------------------------------------------------+ 
| -  | the Management Shares will be re-classified as "B" Shares;                       | 
+----+----------------------------------------------------------------------------------+ 
|    |                                                                                  | 
+----+----------------------------------------------------------------------------------+ 
| -  | it is intended that e-Rewards will acquire a small holding of Ordinary Shares    | 
|    | prior to the Reduction Record Time and those Scheme Shares will be re-classified | 
|    | as "C" Shares; and                                                               | 
+----+----------------------------------------------------------------------------------+ 
|    |                                                                                  | 
+----+----------------------------------------------------------------------------------+ 
| -  | the balance, and majority, of Scheme Shares will be re-classified as "A" Shares. | 
|    | These will include all those Ordinary Shares held by the Management Team which   | 
|    | are not Management Shares.                                                       | 
+----+----------------------------------------------------------------------------------+ 
 
 
It is intended that e-Rewards Bidco will acquire or have allotted to it fully 
paid one Ordinary Share prior to the Reduction Record Date. This share will not 
be a Scheme Share and will not be subject to the Scheme. 
 
 
The Scheme will provide for the cancellation of the Scheme Shares (having been 
re-classified as either "A" Shares, "B" Shares or "C" Shares) in consideration 
for: 
 
 
+----+----------------------------------------------------------------------------------+ 
| -  | in the case of the A Shares, 430 pence in cash as described in paragraph 2       | 
|    | above;                                                                           | 
+----+----------------------------------------------------------------------------------+ 
|    |                                                                                  | 
+----+----------------------------------------------------------------------------------+ 
| -  | in the case of the B Shares, Management Loan Notes as described in paragraph 6   | 
|    | above; and                                                                       | 
+----+----------------------------------------------------------------------------------+ 
|    |                                                                                  | 
+----+----------------------------------------------------------------------------------+ 
| -  | in the case of the C Shares, shares in e-Rewards Bidco as described in paragraph | 
|    | 7 above                                                                          | 
+----+----------------------------------------------------------------------------------+ 
 
 
and the application of the reserve arising from such cancellation will be used 
in paying up in full a number of New Ordinary Shares which is equal to the 
number of, and which have a nominal value equal to the nominal value of, the 
Scheme Shares cancelled and issuing the same to e-Rewards Bidco and/or its 
nominee(s). 
 
 
To become effective, the Scheme will require the approval of Scheme Shareholders 
(other than holders of Excluded Voting Shares) at the Court Meeting and the 
passing of the Resolutions at the General Meeting. In addition, the Scheme will 
require the sanction of the Court at the Scheme Court Hearing and the Capital 
Reduction requires confirmation by the Court at the subsequent Reduction Court 
Hearing subject in each case to satisfaction or, where applicable, waiver of the 
other Conditions. In order for the Scheme to take effect, the Court Orders must 
each be delivered to the Registrar of Companies and, in the case of the Court 
Order confirming the Capital Reduction, registered by him together with a 
statement of capital as approved by the Court. Upon the Scheme becoming 
effective, it will be binding on all Scheme Shareholders, irrespective of 
whether or not they attended or voted at the Court Meeting or the General 
Meeting. 
 
 
           (b)    The Meetings 
 
 
Before the Court's approval can be sought to sanction the Scheme, the Scheme 
will require approval by the Scheme Shareholders (other than holders of Excluded 
Voting Shares) at the Court Meeting and the passing of the Resolutions at the 
General Meeting. 
Notices of the Court Meeting and the General Meeting will be set out in the 
Scheme Document. Entitlements to attend and vote at the Meetings and the number 
of votes which may be cast at them will be determined by reference to, in the 
case of the Court Meeting, holdings of Scheme Shares (save that holders of 
Excluded Voting Shares will not be able to vote at or take part in the Court 
Meeting) and, in the case of the General Meeting, holders of Ordinary Shares 
(save that the Management Team (and its connected persons) will not be able to 
vote on the Ordinary Resolution). 
 
 
            The Court Meeting 
 
 
The Court Meeting will be held with the permission of the Court for Scheme 
Shareholders (other than the holders of Excluded Voting Shares) to consider and, 
if thought fit, approve, with or without modification, the Scheme. 
 
 
At the Court Meeting, voting will be by way of poll and each Scheme Shareholder 
present in person or by proxy will be entitled to one vote for each Scheme Share 
(other than Excluded Voting Shares) held. The approval required at the Court 
Meeting is a majority in number of those Scheme Shareholders who are present and 
vote, either in person or by proxy, and who represent 75 per cent. or more in 
value of all Scheme Shares (other than Excluded Voting Shares) held by such 
Scheme Shareholders. 
 
 
Scheme Shareholders have the right to raise any objections they may have to the 
Scheme at the Court Meeting. 
 
 
It is important that as many votes as possible are cast at the Court Meeting 
(whether in person or by proxy) so that the Court may be satisfied that there is 
a fair and reasonable representation of Research Now Shareholder opinion. 
 
 
Notice of the Court Meeting and a Form of Proxy for the Court Meeting will be 
sent to Scheme Shareholders together with the Scheme Document. 
 
 
            The General Meeting 
 
 
            Special Resolution 
 
 
The General Meeting will be convened to consider and, if thought fit, pass the 
Special Resolution (which requires votes in favour representing at least 75 per 
cent. of the votes cast) to approve: 
 
 
+-------+-------------------------------------------------------------------------------+ 
| (i)   | the Scheme;                                                                   | 
+-------+-------------------------------------------------------------------------------+ 
|       |                                                                               | 
+-------+-------------------------------------------------------------------------------+ 
| (ii)  | the Capital Reduction (in connection with the Scheme);                        | 
+-------+-------------------------------------------------------------------------------+ 
|       |                                                                               | 
+-------+-------------------------------------------------------------------------------+ 
| (iii) | the granting of authority to the Research Now Directors to allot shares in    | 
|       | Research Now to e-Rewards Bidco as provided for in the Scheme; and            | 
+-------+-------------------------------------------------------------------------------+ 
|       |                                                                               | 
+-------+-------------------------------------------------------------------------------+ 
| (iv)  | certain amendments to the Research Now Articles as described below.           | 
+-------+-------------------------------------------------------------------------------+ 
 
 
 
Notice of the General Meeting and a Form of Proxy for the General Meeting will 
be sent to Research Now Shareholders together with the Scheme Document. 
 
 
Voting on the Special Resolution will be on a show of hands unless a poll is 
demanded. The chairman of the General Meeting will reserve the right to demand a 
poll and, in such event, each holder of Ordinary Shares present in person or by 
proxy will be entitled to one vote for each Ordinary Share held.  All Research 
Now Shareholders will be entitled to vote on the Special Resolution (including 
those holding Excluded Voting Shares in respect of such Excluded Voting Shares). 
 
 
It is proposed that the Research Now Articles be amended to ensure that any 
Ordinary Shares which are issued after the General Meeting but before the 
Reduction Record Time will be subject to and bound by the Scheme. Any Ordinary 
Shares issued after the Reduction Record Time will not be subject to the Scheme. 
Accordingly, it is proposed that the Research Now Articles be amended further so 
that any Ordinary Shares issued to any person other than e-Rewards Bidco (or its 
nominee(s)) on or after the Reduction Record Time will automatically be acquired 
by e-Rewards Bidco in consideration for the payment by e-Rewards Bidco to such 
person of such cash consideration as would have been payable under the Scheme 
had such Ordinary Shares been Scheme Shares and been reclassified under the 
Scheme as "A" Shares. The proposed amendments to the Research Now Articles will 
be set out in full in the notice of the General Meeting. 
 
 
            Ordinary Resolution 
 
 
The General Meeting will also be convened to consider and, if thought fit, pass 
the Ordinary Resolution to approve the proposed Management Arrangements 
described in paragraph 6 above. In order to satisfy the requirements of Rule 16 
of the Takeover Code, the Management Team (and its connected persons) will not 
be entitled to vote on the Ordinary Resolution and voting will be by way of a 
poll. 
 
 
            (c)    Modifications to the Scheme 
 
 
The Scheme will contain a provision for Research Now and e-Rewards Bidco jointly 
to consent on behalf of all concerned to any modifications, additions or 
conditions to the Scheme which the Court may think fit to approve or impose. The 
Court would be unlikely to approve or impose any modifications, additions or 
conditions to the Scheme which might be material to the interests of Scheme 
Shareholders unless Scheme Shareholders were informed of any such modification, 
addition or condition. It would be a matter for the Court to decide, at its 
discretion, whether or not a further meeting of Scheme Shareholders should be 
held. 
 
 
            (d)    Conditions to the Scheme 
 
 
The Scheme will be subject to the Conditions set out in full in Appendix I and 
to be included in the Scheme Document. The Scheme will be conditional, amongst 
other things, upon: 
 
 
+-------+----------------------------------------------------------------------------------+ 
| (i)   | the Scheme becoming effective by not later than 31 January 2010 or such later    | 
|       | date as Research Now and e-Rewards Bidco may agree and (if required) the Court   | 
|       | may allow;                                                                       | 
+-------+----------------------------------------------------------------------------------+ 
|       |                                                                                  | 
+-------+----------------------------------------------------------------------------------+ 
| (ii)  | approval of the Scheme by a majority in number of the Scheme Shareholders (other | 
|       | than the holders of Excluded Voting Shares) who are present and vote either in   | 
|       | person or by proxy at the Court Meeting, or any adjournment of that Meeting, and | 
|       | who represent 75 per cent. or more in value of all Scheme Shares (other than     | 
|       | Excluded Voting Shares) held by such Scheme Shareholders;                        | 
+-------+----------------------------------------------------------------------------------+ 
|       |                                                                                  | 
+-------+----------------------------------------------------------------------------------+ 
| (iii) | the Resolutions being duly passed by the requisite majorities at the General     | 
|       | Meeting or any adjournment of that meeting; and                                  | 
+-------+----------------------------------------------------------------------------------+ 
|       |                                                                                  | 
+-------+----------------------------------------------------------------------------------+ 
| (iv)  | the sanction (with or without modification agreed by Research Now and e-Rewards  | 
|       | Bidco) of the Scheme and confirmation of the Capital Reduction by the Court,     | 
|       | office copies of the Court Orders and the statement of capital in connection     | 
|       | with the Capital Reduction approved by the Court being delivered to the          | 
|       | Registrar of Companies and, in the case of the Court Order confirming the        | 
|       | Capital Reduction, registration of such Court Order and statement of capital by  | 
|       | him.                                                                             | 
+-------+----------------------------------------------------------------------------------+ 
|       |                                                                                  | 
+-------+----------------------------------------------------------------------------------+ 
| (e)   | Sanction of the Scheme by the Court                                              | 
+-------+----------------------------------------------------------------------------------+ 
 
 
Under the Companies Act, the Scheme will require the sanction of the Court at 
the Scheme Court Hearing and the Capital Reduction requires the confirmation of 
the Court at the subsequent Reduction Court Hearing. 
 
 
The Scheme will become effective in accordance with its terms on delivery to the 
Registrar of Companies of office copies of the Court Orders and statement of 
capital in connection with the Capital Reduction approved by the Court and (in 
relation to the Court Order to confirm the Capital Reduction comprised in the 
Scheme and the statement of capital) the registration of such Court Order and 
statement of capital by him. 
 
 
If the Scheme becomes effective, it will be binding on all Scheme Shareholders 
irrespective of whether or not they attended or voted in favour of the 
resolutions at the Court Meeting or in favour of the Resolutions at the General 
Meeting. 
e-Rewards, e-Rewards Bidco and the Management Team have confirmed 
that they will be represented by Counsel at the Scheme Court Hearing so as to 
consent to the Scheme and to undertake to the Court to be bound thereby and to 
do all acts and things necessary to give effect to the Scheme. 
 
 
If the Scheme does not become effective by 31 January 2010 (or such later date 
(if any) as e-Rewards Bidco and Research Now may agree and (if required) the 
Court may allow), the Scheme will lapse. 
 
13.      Information relating to the e-Rewards Group 
 
 
e-Rewards is based in Dallas, Texas, United States, and is the world's largest 
"by-invitation-only" online research panel, serving more than 900 research 
firms. With millions of panellists, the "e-Rewards Opinion Panels" provide 
research firms with quality respondents, enabling them to interact with real 
consumers and business decision-makers in a timely manner. Launched in 1999, and 
named in 2009 by Inc. magazine as one of America's fastest growing companies, 
e-Rewards employs more than 300 professionals located in Dallas, London, Los 
Angeles, New York, San Francisco, Chicago, Seattle, Paris and Frankfurt. 
 
 
For the year ended 31 December 2008, e-Rewards' audited revenue was 
US$105.1 million. 
e-Rewards' business is well established and the e-Rewards 
Board's expectations are that e-Rewards' future trading and prospects will 
continue to be strong. 
 
 
e-Rewards Bidco is a newly-incorporated company which has been formed for the 
purposes of implementing the Transaction.  e-Rewards Bidco is a wholly-owned UK 
subsidiary of e-Rewards.  e-Rewards Bidco has not traded since its date of 
incorporation nor has it entered into any obligations other than in connection 
with the Transaction and the financing of the Transaction. The sole director of 
 
e-Rewards Bidco is David Mellinger. 
 
 
14.      Information relating to TA Associates 
 
 
Founded in 1968, TA Associates is a leading growth private equity firm, 
investing in private companies in fast-growing and dynamic industries, such as 
technology, financial services, healthcare, business services and consumer. TA 
Associates has more than 60 investment professionals globally, based in the US 
(Boston and Menlo Park), London and Mumbai. 
 
 
Investors in funds managed and advised by TA Associates include Pennsylvania 
State Employees Retirement System, AT&T Pension Fund, GE Capital and numerous 
University endowment funds, foundations and trusts. 
 
 
Equipped with a US$16 billion capital base and 400 current and former portfolio 
companies, TA Associates has a long track record of supporting acquisitions by 
its portfolio companies through advice and access to capital. TA Associates' 
investments range from US$60 million to US$500 million in equity and US$10 
million to US$75 million in subordinated debt transactions that value businesses 
generally from US$150 million to US$3 billion. 
 
 
15.      Information relating to the Research Now Group 
 
 
Research Now is one of the leading international online fieldwork and panel 
specialists to the global market research industry and some of the world's best 
known companies.  Research Now owns the "Valued Opinions" family of 36 online 
panels across Europe, North and Latin America and Asia Pacific. 
 
 
Research Now undertakes fieldwork online from its panel of more than two million 
potential respondents globally.  Research Now has offices in London, Paris, 
Hamburg, Frankfurt,  Munich, Athens, New York, San Francisco, Chicago, Los 
Angeles, Dallas, Toronto, Sydney,  Melbourne, Auckland, Singapore and Shanghai. 
 
 
For the year ended 31 October 2008, Research Now reported profit on ordinary 
activities before taxation of GBP5.7 million (2007: GBP0.3 million) on revenue 
of GBP41.2 million (2007: GBP25.8 million). Net assets as at 31 October 2008 
were GBP24.8 million (31 October 2007: GBP12.3 million). 
 
 
For the six months ended 30 April 2009, Research Now reported profit on ordinary 
activities before taxation of GBP3.5 million (2008: GBP2.4 million) on revenue 
of GBP23.6 million (2008: GBP19.1 million). Net assets as at 30 April 2009 
were GBP32.5 million (30 April 2008: GBP22.5 million). 
 
 
16.      Current trading of Research Now 
 
 
Research Now has had a good year, despite recessionary pressures, and the 
Research Now Board expects to report a full year performance for the year ending 
31 October 2009 in line with its expectations. 
 
 
Research Now has continued to benefit from the global spread of its business, 
maintaining Research Now's track record of underlying growth as stronger 
performing markets more than offset those experiencing short term weakness. 
Tougher trading conditions have been evident in Europe during the second half of 
the current financial year, however, Research Now's North American activity 
levels continued positively and its Asia Pacific operations performed strongly. 
 
 
Research Now has successfully avoided the worst effects of the recession through 
its market leading and value-added data collection offering. Looking forward, 
Research Now is well placed to continue to benefit from this strategy. 
 
 
17.      Inducement Fee Agreement 
 
 
As an inducement for e-Rewards carrying out its due diligence in respect of the 
Proposals and devoting management time and resources in connection with the 
Proposals, Research Now entered into the Inducement Fee Agreement on 18 
September 2009 and agreed to pay to e-Rewards an inducement fee equal to a 
maximum of one per cent. of the value of Research Now by reference to the Offer 
Price (inclusive of value added tax, if any, except to the extent any such value 
added tax is recoverable by Research Now) in the following circumstances: 
 
 
+------+----------------------------------------------------------------------------------+ 
| (i)  | prior to the Scheme lapsing or being withdrawn, if a competing proposal is       | 
|      | announced (under Rule 2.5 of the Takeover Code) which subsequently becomes or is | 
|      | declared unconditional or otherwise completes; or                                | 
+------+----------------------------------------------------------------------------------+ 
|      |                                                                                  | 
+------+----------------------------------------------------------------------------------+ 
| (ii) | if the Independent Director withdraws or adversely modifies his recommendation   | 
|      | of the Proposals (including the recommendation of a competing proposal) and the  | 
|      | Scheme lapses or is withdrawn.                                                   | 
+------+----------------------------------------------------------------------------------+ 
 
In the Inducement Fee Agreement, Research Now has also agreed with e-Rewards 
that, if it receives an approach which the Independent Director determines 
constitutes a superior proposal, Research Now will notify e-Rewards of the terms 
of such competing proposal and the Independent Director shall not withdraw or 
adversely modify his recommendation of the Proposals unless either (i) within 48 
hours of being notified of such competing proposal, e-Rewards informs Research 
Now that it is not willing to revise the Proposals in such a way that the 
Independent Director determines to continue to recommend the Proposals; (ii) 
 
e-Rewards does not, within such 48 hour period, confirm that it is willing to 
revise the Proposals in such a way that the Independent Director determines to 
continue to recommend the Proposals; or (iii) e-Rewards, having confirmed within 
48 hours of being notified of such competing proposal that it is willing to so 
revise the Proposals, fails within 72 hours of receipt of such notice to 
announce the revised Proposals.  e-Rewards Bidco has a right to enforce the 
provisions of the Inducement Fee Agreement. 
 
 
Research Now has also agreed not to solicit or otherwise procure, directly or 
indirectly, a competing proposal or enter into discussions which relate to or 
may be expected to lead to a competing proposal, save to the extent required by 
the Research Now Directors in order to discharge their statutory and fiduciary 
duties and where discussions have resulted from unsolicited communication. 
 
 
Hawkpoint considers the inducement fee and the circumstances in which it may 
become payable to be in the best interests of Research Now and Research Now 
Shareholders. 
 
 
Further details of the inducement fee arrangements will be set out in the Scheme 
Document. 
 
 
18.       Implementation Agreement 
 
 
Research Now, e-Rewards and e-Rewards Bidco have entered into the Implementation 
Agreement which, along with the Inducement Fee Agreement, governs their 
relationship during the period until the Scheme becomes effective, lapses or is 
withdrawn. Among other things, the parties have agreed to cooperate to implement 
the Scheme and Research Now has entered into certain undertakings concerning the 
conduct of its business and the provision of certain further information during 
that period. 
 
 
The Implementation Agreement will terminate in certain circumstances (without 
prejudice to certain obligations, including the payment of the inducement fee 
(referred to in paragraph 17 above)), including if: 
 
 
(i)    the Effective Date has not occurred by 31 January 2010; or 
 
 (ii) 
 the Scheme Shareholders or the Research Now Shareholders, as the case may be, 
fail to pass by the required majority the resolutions to be proposed at the 
Court Meeting in connection with the Proposals and/or fail to pass by the 
required majorities the Resolutions. 
 
 
Further details of the Implementation Agreement will be set out in the Scheme 
Document. 
 
 
19.Research Now Share Option Schemes 
 
 
The terms of the Scheme, if it becomes effective, will bind all Research Now 
Shareholders, including persons acquiring Ordinary Shares prior to the Reduction 
Record Time under the terms of the Research Now Share Option Schemes. 
Appropriate proposals will be made to holders of Research Now Share Options. 
Full details of these proposals will be set out in letters which are to be sent 
to holders of Research Now Share Options. 
Impact of the Scheme on the Research Now Share Option Schemes 
All Ordinary Shares issued on the exercise of options prior to the Reduction 
Record Time will be subject to the Scheme. The Scheme will not extend to 
Ordinary Shares issued after the Reduction Record Time. However, an amendment to 
the Research Now Articles will be proposed to be made at the General Meeting to 
enable 
e-Rewards Bidco to acquire automatically any such Ordinary Shares on 
the same terms as the Proposals. 
The Research Now Board will exercise its discretion to permit Research Now Share 
Options to be exercised with effect from the date the Court sanctions the 
Scheme. 
Amendments to the Research Now Articles 
It is proposed that the Research Now Articles be amended to ensure that any 
Ordinary Shares which are issued after the General Meeting but before the 
Reduction Record Time will be subject to and bound by the Scheme. Any Ordinary 
Shares issued after the Reduction Record Time will not be subject to the Scheme. 
Accordingly, it is also proposed that the Research Now Articles be amended so 
that any Ordinary Shares issued to any person other than e-Rewards Bidco (or its 
nominee(s)) on or after the Reduction Record Time will automatically be acquired 
by e-Rewards Bidco in consideration for the payment by e-Rewards Bidco to such 
person of such cash consideration as would have been payable under the Scheme 
had such Ordinary Shares been Scheme Shares. The proposed amendments to the 
Research Now Articles will be set out in full in the Scheme Document. 
The SIP 
Upon the Scheme becoming effective, it will bind all Scheme Shareholders 
including the SIP Trustee which holds legal title to Ordinary Shares belonging 
to participants in the SIP. Appropriate proposals will be made to participants 
in the SIP who hold the beneficial title to such Ordinary Shares. Full details 
of these proposals will be set out in the letters which are to be sent from the 
SIP Trustee to participants in the SIP. 
Impact of the Scheme on the SIP 
All Ordinary Shares held by the SIP Trustee prior to the Reduction Record Time 
will be subject to the Scheme. 
20.Disclosure of interests in Research Now 
 
 
Save for the irrevocable undertakings referred to in paragraph 11 above and the 
arrangements contained in the Implementation Agreement pursuant to which 
e-Rewards and e-Rewards Bidco each agree, prior to the Reduction Record Time, to 
acquire an Ordinary Share, as at the date of this announcement, neither 
e-Rewards nor e-Rewards Bidco nor, so far as the Directors of e-Rewards and the 
directors of e-Rewards Bidco are aware, any person acting in concert with either 
of them, has any interest in or right to subscribe for any relevant securities 
of Research Now nor are they party to any short positions (whether conditional 
or absolute and whether in the money or otherwise) relating to relevant 
securities of Research Now, including any short positions under derivatives, 
agreements to sell or any delivery obligations or rights to require another 
person to take delivery. Neither e-Rewards nor e-Rewards Bidco nor, so far as 
the Directors of e-Rewards and the director of e-Rewards Bidco are aware, any 
person acting in concert with either of them, has borrowed or lent any relevant 
securities of Research Now. 
 
21.Delisting and cancellation of admission to trading on AIM and re-registration 
 
 
The London Stock Exchange will be requested to cancel trading in Ordinary Shares 
on AIM with effect from the close of business on the Business Day immediately 
prior to the Effective Date. No transfers of Ordinary Shares will be registered 
after 6.00 p.m. on that date. 
 
 
On the Effective Date, share certificates in respect of Ordinary Shares will 
cease to be valid and should be destroyed. In addition, entitlement to Ordinary 
Shares held in the CREST system will be cancelled. It is proposed that, 
following the Effective Date and after the Ordinary Shares have been delisted, 
Research Now will be 
re-registered as a private company. 
 
 
22.Anticipated timetable 
 
 
Research Now anticipates that it will despatch the Scheme Document together with 
notices of the Court Meeting and the General Meeting and the expected timetable 
to Research Now Shareholders and, for information only, to participants in the 
Research Now Share Option Schemes and the SIP within the next 28 days (or such 
later date as may be agreed with the Panel), that the Court Meeting and General 
Meeting will take place on 25 November 2009, and subject to the Scheme becoming 
unconditional and effective in accordance with its terms, that the Effective 
Date will occur on 15 December 2009. A full anticipated timetable will be set 
out in the Scheme Document. 
 
 
23.Overseas Shareholders 
 
 
The implications of the Scheme and the Transaction for Overseas Shareholders may 
be affected by the laws of jurisdictions outside the UK. Overseas Shareholders 
should inform themselves about and observe all applicable legal requirements. It 
is the responsibility of each Overseas Shareholder to satisfy himself as to the 
full observance of the laws of the jurisdiction to which the Overseas 
Shareholder may be subject, including the obtaining of any governmental, 
exchange control or other consents which may be required, or the compliance with 
other necessary formalities which are required to be observed and the payment of 
any issue, transfer or other taxes due in such jurisdiction. 
 
 
This document has been prepared for the purposes of complying with English law, 
the Takeover Code and the AIM Rules and the information disclosed in this 
document may not be the same as that which would have been disclosed if this 
document had been prepared in accordance with the laws of any other 
jurisdiction. 
 
 
24.Other 
 
 
The Transaction will be subject to the requirements of the Takeover Code and 
will be on the terms and subject to the Conditions set out in this announcement 
and in Appendix I, and to be set out in the Scheme Document, which will include 
full details of the Scheme. In deciding whether or not to vote in favour of the 
Scheme and the related matters in respect of their Ordinary Shares, Research Now 
Shareholders should rely on the information contained in, and follow the 
procedures described in, the Scheme Document and Forms of Proxy. 
 
 
If e-Rewards elects to implement the Transaction by way of a takeover offer, the 
takeover offer will be implemented on the same terms (subject to appropriate 
amendments and with the consent of the Panel, where necessary), so far as 
applicable, as those which would apply to the Scheme. Furthermore, if sufficient 
acceptances of such offer are received and/or sufficient Ordinary Shares are 
otherwise acquired, it is the intention of e-Rewards to apply the provisions of 
Part 28 of the Companies Act to acquire compulsorily any outstanding Ordinary 
Shares to which such offer relates. 
 
 
Certain terms used in this announcement are defined in Appendix III. 
 
 
This announcement does not constitute an offer to sell, or an invitation to 
purchase, any securities or the solicitation of any vote or approval in any 
jurisdiction. The full terms and conditions of the Scheme will be set out in the 
Scheme Document. Research Now Shareholders are advised to read carefully the 
formal documentation in relation to the Proposals once it has been despatched. 
 
 
Enquiries: 
 
 
+-------------------------------------------+-------------------------------+ 
| e-Rewards                                 | Tel:    +1 214 365 5050       | 
+-------------------------------------------+-------------------------------+ 
| Bill Russo                                |                               | 
+-------------------------------------------+-------------------------------+ 
|                                           |                               | 
+-------------------------------------------+-------------------------------+ 
|                                           |                               | 
+-------------------------------------------+-------------------------------+ 
| Jefferies                                 | Tel:    +44 (0) 20 7029 8000  | 
+-------------------------------------------+-------------------------------+ 
| Financial adviser to e-Rewards and        |                               | 
| e-Rewards Bidco                           |                               | 
+-------------------------------------------+-------------------------------+ 
| Julian Culhane                            |                               | 
+-------------------------------------------+-------------------------------+ 
| Sarah McNicholas                          |                               | 
+-------------------------------------------+-------------------------------+ 
| James Hill                                |                               | 
+-------------------------------------------+-------------------------------+ 
|                                           |                               | 
+-------------------------------------------+-------------------------------+ 
| Research Now                              | Tel:    +44 (0) 20 7921 2400  | 
+-------------------------------------------+-------------------------------+ 
| Geoff Westmore                            |                               | 
+-------------------------------------------+-------------------------------+ 
| Chris Havemann                            |                               | 
+-------------------------------------------+-------------------------------+ 
| Nathan Runnicles                          |                               | 
+-------------------------------------------+-------------------------------+ 
|                                           |                               | 
+-------------------------------------------+-------------------------------+ 
| Hawkpoint                                 | Tel:    +44 (0) 20 7665 4500  | 
+-------------------------------------------+-------------------------------+ 
| Financial and Rule 3 adviser to Research  |                               | 
| Now                                       |                               | 
+-------------------------------------------+-------------------------------+ 
| Simon Gluckstein                          |                               | 
+-------------------------------------------+-------------------------------+ 
| Emily Ashwell                             |                               | 
+-------------------------------------------+-------------------------------+ 
|                                           |                               | 
+-------------------------------------------+-------------------------------+ 
| Canaccord Adams Limited                   | Tel:    +44 (0) 20 7050 6500  | 
+-------------------------------------------+-------------------------------+ 
| Nominated adviser and broker to Research  |                               | 
| Now                                       |                               | 
+-------------------------------------------+-------------------------------+ 
| Mark Williams                             |                               | 
+-------------------------------------------+-------------------------------+ 
|                                           |                               | 
+-------------------------------------------+-------------------------------+ 
| Hudson Sandler                            | Tel:    +44 (0) 20 7796 4133  | 
+-------------------------------------------+-------------------------------+ 
| PR adviser to Research Now                | email:rn@hspr.com             | 
+-------------------------------------------+-------------------------------+ 
| Alistair Mackinnon-Musson                 |                               | 
| Nathan Field                              |                               | 
+-------------------------------------------+-------------------------------+ 
 
 
In accordance with Rule 2.10 of the Takeover Code, Research Now confirms it has 
18,762,306 Ordinary Shares in issue and admitted to trading on AIM under the UK 
ISIN Code GB00B0CTWT77. 
 
 
In accordance with Rule 19.11 of the Takeover Code, a copy of this announcement 
can be found at www.researchnow.co.uk. 
 
 
Jefferies, which is authorised and regulated in the United Kingdom by the 
Financial Services Authority, is acting exclusively as financial adviser to 
e-Rewards and e-Rewards Bidco and no one else in connection with the Proposals 
and will not be responsible to anyone other than e-Rewards and e-Rewards Bidco 
for providing the protections afforded to customers of Jefferies or for 
providing advice to any other person in relation to the Proposals or any other 
matters referred to in this announcement. 
 
 
Hawkpoint, which is authorised and regulated in the United Kingdom by the 
Financial Services Authority, is acting exclusively for Research Now and no one 
else in connection with the Proposals and will not be responsible to anyone 
other than Research Now for providing the protections afforded to clients of 
Hawkpoint or for providing advice in relation to the Proposals or any other 
matters referred to in this announcement. 
 
 
Canaccord Adams Limited, which is authorised and regulated in the United Kingdom 
by the Financial Services Authority, is acting exclusively for Research Now and 
no one else in connection with the Proposals and will not be responsible to 
anyone other than Research Now for providing the protections afforded to clients 
of Canaccord Adams Limited or for providing advice in relation to the Proposals 
or any other matters referred to in this announcement. 
 
 
This announcement is not intended to and does not constitute or form any part 
of, an offer to sell or an invitation to purchase or the solicitation of an 
offer to subscribe for any securities or the solicitation of any vote or 
approval in any jurisdiction pursuant to the Proposals or otherwise.  The 
Proposals will be made by means of the Scheme Document and the Forms of Proxy 
accompanying the Scheme Document, which will contain the full terms and 
conditions of the Transaction, including details of how to vote in favour of the 
Transaction.  Research Now Shareholders are advised to read this announcement in 
conjunction with the formal documentation in relation to the Transaction 
carefully, once it has been dispatched. This announcement and all other 
materials related to the Transaction are directed solely to existing Research 
Now Shareholders, to participants in the Research Now Share Option Schemes and 
to participants in the SIP. 
 
 
The distribution of this announcement in jurisdictions other than the United 
Kingdom may be restricted by law and therefore any persons who are subject to 
the laws of any jurisdiction other than the United Kingdom should inform 
themselves about, and observe, any applicable requirements. This announcement 
has been prepared for the purpose of complying with English law and the Takeover 
Code and the information disclosed may not be the same as that which would have 
been disclosed if this announcement had been prepared in accordance with the 
laws of jurisdictions outside the United Kingdom. 
 
 
Copies of this announcement are not being, and must not be, directly or 
indirectly, mailed or otherwise forwarded, distributed or sent in or into or 
from any Restricted Jurisdiction and persons receiving this announcement 
(including custodians, nominees and trustees) must not mail or otherwise 
forward, distribute or send it in or into or from any Restricted Jurisdiction. 
 
 
The availability of the Proposals to persons not resident in the UK may be 
affected by the laws of the relevant jurisdiction in which they are located. 
Persons who are not resident in the United Kingdom should inform themselves of 
and observe any applicable requirements. 
 
 
The Proposals will be carried out by way of scheme of arrangement under UK law 
and are subject to UK disclosure requirements, which are different from those of 
the United States or Canada. The Proposals will be subject to disclosure and 
other procedural requirements, including with respect to withdrawal rights, 
timetable, settlement procedures and timing of payments, that are different from 
those applicable under US or Canadian procedures and law. 
 
 
Each Research Now Shareholder is urged to consult his independent professional 
adviser immediately regarding the tax consequences of the Proposals. 
 
 
Forward-looking statements 
 
 
This announcement contains certain forward-looking statements with respect to 
the financial condition, results of operations and business of the Research Now 
Group and 
e-Rewards Group and certain plans and objectives of the boards of 
Research Now and 
e-Rewards. These forward-looking statements can be 
identified by the fact that they do not relate only to historical or current 
facts. Forward-looking statements often use words such as "anticipate", 
"target", "expect", "estimate", "intend", "plan", "goal", "believe", "will", 
"may", "should", "would", "could" or other words of similar meaning. These 
statements are based on assumptions and assessments made by the boards of 
Research Now and e-Rewards in light of their experience and their perception of 
historical trends, current conditions, expected future developments and other 
factors they believe appropriate. By their nature, forward-looking statements 
involve risk and uncertainty, and the factors described in the context of such 
forward-looking statements in this announcement could cause actual results and 
developments to differ materially from those expressed in or implied by such 
forward-looking statements. 
 
 
Should one or more of these risks or uncertainties materialise, or should 
underlying assumptions prove incorrect, actual results may vary materially from 
those described in this announcement.  Research Now and e-Rewards assume no 
obligation to update or correct the information contained in this announcement, 
whether as a result of new information, future events or otherwise, except to 
the extent legally required. 
 
 
The statements contained in this announcement are made as at the date of this 
announcement, unless some other time is specified in relation to them, and 
publication of this announcement shall not give rise to any implication that 
there has been no change in the facts set out in this announcement since such 
date. Nothing contained in this announcement shall be deemed to be a forecast, 
projection or estimate of the future financial performance of Research Now or 
e-Rewards except where expressly stated. 
 
 
Dealing disclosure requirements 
 
 
Under the provisions of Rule 8.3 of the Takeover Code, if any person is, or 
becomes, "interested" (directly or indirectly) in 1 per cent. or more of any 
class of "relevant securities" of Research Now, all "dealings" in any "relevant 
securities" of Research Now (including by means of an option in respect of, or a 
derivative referenced to, any such "relevant securities") must be publicly 
disclosed by no later than 3.30 p.m. (London time) on the Business Day following 
the date of the relevant transaction. This requirement will continue until the 
Effective Date or until the date on which the Scheme lapses or is otherwise 
withdrawn or on which the "offer period" otherwise ends, (or if e-Rewards elects 
to effect the Proposals by way of a takeover offer, until the date on which such 
offer becomes or is declared unconditional as to acceptances, lapses or is 
otherwise withdrawn or on which the "offer period" otherwise ends) (or in any 
event such later date(s) as the Panel may specify). If two or more persons act 
together pursuant to an agreement or understanding, whether formal or informal, 
to acquire an "interest" in "relevant securities" of Research Now, they will be 
deemed to be a single person for the purpose of Rule 8.3. 
 
 
Under the provisions of Rule 8.1 of the Takeover Code, all "dealings" in 
"relevant securities" of Research Now, by e-Rewards or Research Now, or by any 
of their respective "associates", must be disclosed by no later than 12.00 noon 
(London time) on the Business Day following the date of the relevant 
transaction. 
 
 
A disclosure table, giving details of the companies in whose "relevant 
securities" "dealings" should be disclosed, and the number of such securities in 
issue, can be found on the Takeover Panel's website at 
http://www.thetakeoverpanel.org.uk/. 
 
 
"Interests in securities" arise, in summary, when a person has long economic 
exposure, whether conditional or absolute, to changes in the price of 
securities. In particular, a person will be treated as having an "interest" by 
virtue of the ownership or control of securities, or by virtue of any option in 
respect of, or derivative referenced to, securities. 
 
 
 
 
Terms in quotation marks are defined in the Takeover Code, which can also be 
found on the Panel's website. If you are in any doubt as to whether or not you 
are required to disclose a "dealing" under Rule 8, you should consult the Panel 
on telephone number 
+44 (0)20 7638 0129; fax number +44 (0)20 7236 7013. 
  APPENDIX I 
CONDITIONS TO IMPLEMENTATION OF THE PROPOSALS 
 
 
1.The Proposals will be conditional upon the Scheme becoming unconditional and 
becoming effective by no later than 31 January 2010 or such later date as, 
subject to the Takeover Code, Research Now and e-Rewards Bidco may agree and (if 
required) the Court may allow. 
 
 
2.The Scheme will be conditional upon: 
 
 
(a)    approval of the Scheme by a majority in number representing 75 per cent. 
or more in nominal value of the Scheme Shareholders (other than the holders of 
Excluded Voting Shares) who are present and voting, either in person or by 
proxy, at the Court Meeting or at any adjournment of that meeting; 
 
 
(b)    the Resolutions being duly passed by the requisite majorities at the 
General Meeting or at any adjournment of that meeting; and 
 
 
(c)    the sanction (with or without modification (but subject to such 
modification being acceptable to Research Now and e-Rewards Bidco)) of the 
Scheme and the confirmation of the Capital Reduction by the Court, office copies 
of the Court Orders and, in respect of the Capital Reduction, the statement of 
capital approved by the Court, being delivered to the Registrar of Companies 
and, in the case of the Court Order confirming the Capital Reduction, 
registration of such Court Order and statement of capital by the Registrar of 
Companies. 
 
 
3.Research Now and e-Rewards Bidco have agreed that, subject as stated in 
paragraph 4 below, application to the Court to sanction the Scheme and to 
confirm the Capital Reduction will not be made unless the Conditions in 
paragraphs 2(a) and 2(b) above have been fulfilled or satisfied and, immediately 
prior to the Scheme Court Hearing (or any adjournment thereof), the following 
conditions are satisfied or waived: 
 
 
(a)save as disclosed, no government or governmental, quasi-governmental, 
supranational, statutory, regulatory or investigative body, authority, court, 
trade agency, association or institution or professional or environmental body 
or any other similar person or body whatsoever in any relevant jurisdiction 
(each a "Third Party") having decided, without the consent or agreement of 
e-Rewards Bidco to take, institute, implement or threaten any action, 
proceedings, suit, investigation, enquiry or reference or having required any 
action to be taken or information to be provided or otherwise having done 
anything or having made, proposed or enacted any statute, regulation, order or 
decision or having done anything which would or might reasonably be expected to 
(in each case to an extent which is material in the context of the wider 
Research Now Group or wider e-Rewards Group in each case taken as a whole): 
 
 
(i)    make the Proposals or their implementation, or the acquisition or the 
proposed acquisition by e-Rewards Bidco of any shares or other securities in, or 
control of, any member of the Research Now Group void, illegal or unenforceable 
in any relevant jurisdiction, or otherwise directly or indirectly materially 
restrain, prohibit, restrict, prevent or delay the same or impose additional 
conditions or financial or other obligations with respect thereto, or otherwise 
challenge or materially interfere therewith; 
 
 
(ii)    require, prevent or delay the divestiture or alter the terms envisaged 
for any proposed divestiture by e-Rewards or any of its subsidiaries or 
subsidiary undertakings or associated undertakings (including any joint venture, 
partnership, firm or company in which any member of the 
e-Rewards Group is 
substantially interested) (the "wider e-Rewards Group" (and "member of the wider 
e-Rewards Group" shall be construed accordingly)) of any Ordinary Shares or of 
any shares in a member of the Research Now Group; 
 
 
(iii)    require, prevent or delay the divestiture or alter the terms envisaged 
for any proposed divestiture by any member of the wider e-Rewards Group or by 
any member of the wider Research Now Group of all or any portion of their 
respective businesses, assets or property, or (to an extent which is material in 
the context of the Proposals or the wider Research Now Group concerned taken as 
a whole) impose any limit on the ability of any of them to conduct their 
respective businesses (or any of them) or to own or control any of their 
respective assets or properties or any part thereof; 
 
 
(iv)    impose any material limitation on, or result in any material delay in, 
the ability of any member of the wider e-Rewards Group or any member of the 
wider Research Now Group to acquire, hold or exercise effectively, directly or 
indirectly, all or any rights of ownership of Ordinary Shares or any shares or 
securities convertible into Ordinary Shares or to exercise voting or management 
control over any member of the wider Research Now Group; 
 
 
(v)    require any member of the wider e-Rewards Group and/or the wider Research 
Now Group to acquire or offer to acquire or repay any shares or other securities 
in and/or indebtedness of any member of the wider Research Now Group owned by or 
owed to any third party; 
 
 
(vi)    impose any material limitation on the ability of any member of the wider 
 
e-Rewards Group or the wider Research Now Group to integrate or co-ordinate 
its business, or any material part of it, with the business of any member of the 
wider Research Now Group or wider e-Rewards Group respectively; or 
 
 
(vii)    otherwise materially adversely affect any or all of the businesses, 
assets, long-term prospects (where such long term prospects do not relate to a 
change in general economic conditions and which could not reasonably have been 
foreseen on 22 October 2009), profits or financial or trading position of any 
member of the wider Research Now Group or any member of the wider e-Rewards 
Group, 
 
 
and all applicable waiting and other time periods during which any Third Party 
could institute, implement or threaten any such action, proceedings, suit, 
investigation, enquiry or reference under the laws of any relevant jurisdiction, 
having expired, lapsed or been terminated; 
 
 
(b)all authorisations, orders, recognitions, grants, consents, clearances, 
confirmations, licences, certificates, permissions and approvals 
("Authorisations") necessary for or in respect of the Proposals or the 
acquisition or proposed acquisition by e-Rewards Bidco of any shares or other 
securities in, or control of, Research Now or the carrying on by any member of 
the wider Research Now Group of its business, in each case to the extent the 
absence thereof would have a material adverse effect in the context of the wider 
Research Now Group or the wider e-Rewards Group in each case taken as a whole, 
having been obtained in terms and in a form reasonably satisfactory to e-Rewards 
Bidco from all appropriate Third Parties or persons with whom any member of the 
wider Research Now Group has entered into contractual arrangements and all such 
Authorisations remaining in full force and effect and all filings necessary for 
such purpose having been made and there being no notice or intimation of any 
intention to revoke, suspend, restrict or amend or not renew the same at the 
time the Scheme is due (but for this condition) to become effective; 
 
 
(c)    except as disclosed, there being no provision of any arrangement, 
agreement, licence or other instrument to which any member of the wider Research 
Now Group is a party or by or to which any such member or any of its respective 
assets is or are or may be bound, entitled or subject or any circumstance which, 
in consequence of the making or implementation of the Proposals or the 
acquisition or proposed acquisition of any shares or other securities in, or 
control of, Research Now or because of a change in the control or management of 
Research Now or otherwise, could reasonably be expected to result in (to an 
extent which is material in the context of the wider Research Now Group taken as 
a whole): 
 
 
(i)    any amount of monies borrowed by or other indebtedness or liabilities 
actual or contingent of, or any grant available to, any member of the wider 
Research Now Group being or becoming repayable or capable of being declared 
repayable immediately or prior to its stated maturity date or the ability of any 
such member to borrow monies or incur any indebtedness being withdrawn or 
inhibited or capable of being withdrawn or inhibited; 
 
 
(ii)    the creation or enforcement of any mortgage, charge or other security 
interest over the whole or any part of the business, property, assets or 
interests of any member of the wider Research Now Group or any such security 
(whenever created, arising or having arisen) being enforced or becoming 
enforceable; 
 
 
(iii)    any such arrangement, agreement, license or instrument or the rights, 
liabilities, obligations, or interests of any member of the wider Research Now 
Group under any such arrangement, agreement, licence or instrument (or any 
arrangement, agreement, licence or instrument relating to any such right, 
liability, obligation, interest or business) or the interests or business of any 
such member in or with any other person, firm, company or body being or becoming 
capable of being terminated or adversely modified or adversely affected or any 
adverse action being taken or any onerous obligation or liability arising 
thereunder; 
 
 
(iv)    any asset or interest of any member of the wider Research Now Group 
being or falling to be disposed of or charged (otherwise than in the ordinary 
course of trading) or ceasing to be available to any member of the wider 
Research Now Group or any right arising under which any such asset or interest 
could reasonably be expected to be required to be disposed of or could 
reasonably be expected to cease to be available to any member of the wider 
Research Now Group (in each case otherwise than in the ordinary course of 
trading); 
 
 
(v)    any member of the wider Research Now Group ceasing to be able to carry on 
business under any name under which it presently does so; 
 
 
(vi)    any member of the wider Research Now Group being required to acquire or 
repay any shares in and/or indebtedness of any member of the wider Research Now 
Group owned by or owed to any third party; 
 
 
(vii)    the value or financial or trading position of any member of the wider 
Research Now Group being materially prejudiced or adversely affected (where such 
position does not relate to a change in general economic conditions and which 
could not reasonably have been foreseen on 
22 October 2009); or 
 
 
(viii)    the creation of any material liability, actual or contingent, by any 
such member, otherwise than in the ordinary course of business, 
 
 
and no event having occurred which, under any provision of any such arrangement, 
agreement, licence or other instrument, might reasonably be expected to result 
in any of the events referred to in this Condition 3(c) to an extent which is 
material in the context of the wider Research Now Group; 
 
 
(d)    since 31 October 2008 and except as disclosed, no member of the wider 
Research Now Group having: 
 
 
(i)    issued or agreed to issue or authorised or proposed the issue of 
additional shares or securities of any class, or securities convertible into or 
exchangeable for shares, or rights, warrants or options to subscribe for or 
acquire any such shares, securities or convertible securities (save for issues 
between Research Now and any of its wholly-owned subsidiaries or between such 
wholly-owned subsidiaries and save for options granted under the Research Now 
Share Option Schemes before the date of this announcement or the issue of any 
Ordinary Shares allotted upon the exercise of options granted before the date of 
this announcement under the Research Now Share Option Schemes) or redeemed, 
purchased, repaid or reduced or proposed the redemption, purchase, repayment or 
reduction of any part of its share capital or any other securities; 
 
 
(ii)    recommended, declared, made or paid or proposed to recommend, declare, 
make or pay any bonus issue, dividend or other distribution whether payable in 
cash or otherwise other than any distribution by any wholly-owned subsidiary 
within the Research Now Group; 
 
 
(iii)    save as between members of the Research Now Group, effected, 
authorised, proposed or announced its intention to propose or make any material 
change in its loan capital; 
 
 
(iv)    save as between members of the Research Now Group, effected, authorised, 
proposed or announced its intention to propose (i) any merger, demerger, 
reconstruction, arrangement, amalgamation, commitment or scheme, or (ii) any 
acquisition, disposal, transfer of or mortgage, charge or creation of security 
interest over, any assets or shares or any right, title or interest in any 
assets or shares (in each case other than in the ordinary course of business) 
which in each case would be material in the context of the wider Research Now 
Group taken as a whole; 
 
 
(v)    entered into, varied or terminated or authorised, proposed or announced 
its intention to enter into, vary, terminate or authorise any agreement, 
arrangement, contract, transaction or commitment (other than in the ordinary 
course of business and whether in respect of capital expenditure or otherwise) 
which is of a loss-making, long-term or unusual or onerous nature or magnitude, 
or which involves or could involve an obligation of such a nature or magnitude 
(other than in the ordinary course of trading), in each case which is material 
in the context of the wider Research Now Group taken as a whole; 
 
 
(vi)    entered into any contract, transaction or arrangement which would be 
restrictive on the business of any member of the wider Research Now Group or the 
wider e-Rewards Group in any such case which is material in the context of the 
wider Research Now Group or the wider e-Rewards Group, as the case may be, taken 
as a whole or which is or could involve obligations which would or might 
reasonably be expected to be so restrictive; 
 
 
(vii)    save for transactions between members of the Research Now Group or 
transactions carried out by members of the Research Now Group in the ordinary 
course of trading, issued, authorised or proposed the issue of or made any 
change in or to any debentures, or (other than in the ordinary course of 
trading) incurred or increased any indebtedness or liability, actual or 
contingent, which is material in the context of the wider Research Now Group 
taken as a whole; 
 
 
(viii)    been unable or admitted that it is unable to pay its debts or having 
stopped or suspended (or threatened to stop or suspend) payment of its debts 
generally or ceased or threatened to cease carrying on all or a substantial part 
of its business or proposed or entered into any composition or voluntary 
arrangement with its creditors (or any class of them) or the filing at court of 
documentation in order to obtain a moratorium prior to a voluntary arrangement 
or, by reason of actual or anticipated financial difficulties, commenced 
negotiations with one or more of its creditors with a view to rescheduling any 
of its indebtedness; 
 
 
(ix)    made, or announced any proposal to make, any change or addition to any 
retirement, death or disability benefit or any other employment-related benefit 
of or in respect of any of its directors, employees, former directors or former 
employees in a manner which is material in the context of the wider Research Now 
Group taken as a whole; 
 
 
(x)    save as between Research Now and its wholly-owned subsidiaries, granted 
any lease or third party rights in respect of any of the leasehold or freehold 
property owned or occupied by it or transferred or otherwise disposed of any 
such property in any case which is material in the context of the wider Research 
Now Group taken as a whole; 
 
 
(xi)entered into or materially varied or made any offer (which remains open for 
acceptance) to enter into or materially vary the terms of any service agreement 
with any director of Research Now or any director of the wider Research Now 
Group; 
 
 
(xii)    taken or proposed any corporate action or had any proceedings started 
or threatened (in writing) against it for its winding-up (voluntary or 
otherwise), dissolution, striking-off or reorganisation or for the appointment 
of a receiver, administrator (including the filing of any administration 
application, notice of intention to appoint an administrator or notice of 
appointment of an administrator), administrative receiver, trustee or similar 
officer of all or any material part of its assets or revenues or for any 
analogous proceedings or steps in any relevant jurisdiction or for the 
appointment of any analogous person in any relevant jurisdiction which in any 
case is material in the context of the Research Now Group taken as a whole; 
 
 
(xiii)    made any amendment to its memorandum or articles of association which 
is materially prejudicial to the Proposals; 
 
 
(xiv)    waived or compromised any claim or authorised any such waiver or 
compromise, save in the ordinary course of business, which is material in the 
context of the wider Research Now Group taken as a whole; 
 
 
(xv)    taken, entered into or had started or threatened against it (in writing) 
in a relevant jurisdiction outside England and Wales any form of insolvency 
proceeding or event similar or analogous to any of the events referred to in 
Conditions 2(d)(ix) and (xiii) above; or 
 
 
(xvi)    agreed to enter into or entered into an agreement or arrangement or 
commitment or passed any resolution or announced any intention with respect to 
any of the transactions, matters or events referred to in this Condition 3(d); 
 
 
(e)    since 31 October 2008 and except as disclosed: 
 
 
(i)    there having been no material adverse change or deterioration in the 
business, assets, financial or trading position or profits or long term 
prospects (where such long term prospects do not relate to a change in general 
economic conditions and which could not reasonably have been foreseen on 22 
October 2009) of the wider Research Now Group taken as a whole; 
 
 
(ii)    no litigation, arbitration proceedings, prosecution or other legal 
proceedings to which any member of the wider Research Now Group is or may become 
a party (whether as claimant or defendant or otherwise), and no enquiry or 
investigation by or complaint or reference to any Third Party, against or in 
respect of any member of the wider Research Now Group, having been threatened, 
announced or instituted or remaining outstanding by, against or in respect of 
any member of the wider Research Now Group which might reasonably be expected to 
adversely affect the wider Research Now Group and which is material in the 
context of the wider Research Now Group taken as a whole; and 
 
 
(iii)    no contingent or other liability of any member of the wider Research 
Now Group having arisen or become apparent or increased which would be 
reasonably likely to have a material adverse effect on the wider Research Now 
Group taken as a whole; 
 
 
(f)    save as disclosed, e-Rewards Bidco not having discovered: 
 
 
(i)    that any financial, business or other information concerning Research Now 
or the wider Research Now Group which is contained in the information publicly 
disclosed at any time by or on behalf of any member of the wider Research Now 
Group either publicly or in the context of the Proposals contains a material 
misrepresentation of fact which has not, prior to the date of this announcement, 
been corrected by public announcement through an RIS or omits to state a fact 
necessary to make the information contained therein not materially misleading in 
each case in the context of the wider Research Now Group taken as a whole; 
 
 
(ii)    any information which materially affects the import of any such 
information as is mentioned in Condition 3(f)(i) to an extent which is material 
in the context of the wider Research Now Group taken as a whole; or 
 
 
(iii)    that any member of the wider Research Now Group is subject to any 
liability, contingent or otherwise, which is not disclosed in the annual report 
and accounts of Research Now for the twelve months ended 
31 October 2008 or 
the interim results for the six months ended 30 April 2009 and which is material 
in the context of the wider Research Now Group taken as a whole; and 
 
 
(g)    save as disclosed, e-Rewards Bidco not having discovered that there has 
been a disposal, spillage or leakage of waste or hazardous substance or any 
substance reasonably likely to impair the environment or harm human health on, 
or there has been an emission or discharge of any waste or hazardous substance 
or any substance reasonably likely to impair the environment or harm human 
health from, any land or other asset now or previously owned, occupied or made 
use of by any member of the wider Research Now Group which would be reasonably 
likely to give rise to any liability (whether actual or contingent, civil or 
criminal) or cost on the part of any member of the wider Research Now Group 
which is material in the context of the wider Research Now Group taken as a 
whole. 
 
 
4.Subject to the requirements of the Panel, e-Rewards Bidco reserves the right 
to waive all or any of the Conditions in paragraph 3 above. 
 
 
5.If e-Rewards Bidco is required by the Panel to make an offer for the Ordinary 
Shares under Rule 9 of the Takeover Code, e-Rewards Bidco may make such 
alteration to the terms and conditions of the Transaction as may be necessary to 
comply with the provisions of the Takeover Code. 
 
 
6.e-Rewards Bidco reserves the right to elect (with the consent of the Panel 
where necessary) to implement the Transaction by way of a takeover offer. In 
such event, such offer will be implemented on the same terms (subject to 
appropriate amendments and subject to the consent of the Panel, where necessary, 
including (without limitation) an acceptance condition set at 90 per cent. (or 
such lesser percentage as e-Rewards Bidco may, subject to compliance with the 
Takeover Code, decide) of the Ordinary Shares to which such offer relates), so 
far as applicable, as those which would apply to the Scheme. 
 
 
7.e-Rewards Bidco will not invoke any of the Conditions in paragraph 3 unless 
the circumstances that give rise to the right to invoke the relevant Conditions 
are of material significance to e-Rewards Bidco in the context of the 
Transaction. 
 
 
8.If the Scheme is effected, Research Now Shareholders will be deemed to have 
confirmed to Research Now that the Ordinary Shares held by them are fully paid 
and free from all liens, charges, equitable interests, encumbrances, rights of 
pre-emption and any other rights and interest of any nature whatsoever. 
 
 
9.For the purpose of these Conditions: 
 
 
          (a)    "disclosed" means disclosed in: 
 
+--------+---------+----------------------------------------------------------------------------------+ 
|        | (i)     | any of the documents made available as at 6.00 p.m. on 22 October 2009 in        | 
|        |         | respect of the proposed Transaction in the electronic data room;                 | 
+--------+---------+----------------------------------------------------------------------------------+ 
|        |         |                                                                                  | 
+--------+---------+----------------------------------------------------------------------------------+ 
|        | (ii)    | any other information delivered to an Information Recipient in respect of the    | 
|        |         | Transaction by or on behalf of Research Now on or before 6.00 p.m. on 22 October | 
|        |         | 2009;                                                                            | 
+--------+---------+----------------------------------------------------------------------------------+ 
|        |         |                                                                                  | 
+--------+---------+----------------------------------------------------------------------------------+ 
|        | (iii)   | any public announcement by Research Now to a Regulatory Information Service on   | 
|        |         | or before 6.00 p.m. on 22 October 2009;                                          | 
+--------+---------+----------------------------------------------------------------------------------+ 
|        |         |                                                                                  | 
+--------+---------+----------------------------------------------------------------------------------+ 
|        | (iv)    | the announcement released on 1 July 2009 by Research Now of the unaudited        | 
|        |         | consolidated financial statements of the Research Now Group for the six month    | 
|        |         | period ended 30 April 2009; or                                                   | 
+--------+---------+----------------------------------------------------------------------------------+ 
|        |         |                                                                                  | 
+--------+---------+----------------------------------------------------------------------------------+ 
|        | (v)     | the report and accounts of Research Now for the financial year ended 31 October  | 
|        |         | 2008;                                                                            | 
+--------+---------+----------------------------------------------------------------------------------+ 
 
           (b)    "Information Recipient" means: 
 
 
    (i)    any director or employee of any member of the e-Rewards Group; and/or 
 
 
(ii)    any professional advisers engaged by, or funders of, any member of the 
e- 
 


Rewards Group in connection with the Transaction; and

 
 
(c)    "wider Research Now Group" means Research Now or any of its subsidiaries 
or 
 


subsidiary undertakings or associated undertakings (as defined

in the Companies Act) 
 


(including any joint venture, partnership,

firm or company in which any member of 
 


the Research Now Group is

substantially interested) (and "member of the wider 
        Research Now 
Group" shall be construed accordingly). 
 
10.The Transaction and the Scheme are governed by English Law and will be 
subject to the exclusive jurisdiction of the English courts and the conditions 
set out above. The rules and regulations of the Financial Services Authority, 
the London Stock Exchange, the Takeover Code and the Companies Act shall, so far 
as they are appropriate and applicable, apply to the Transaction and the Scheme. 
 
 
11.    The Transaction will lapse and the Scheme will not proceed if, before the 
Meetings: 
(a)    the European Commission initiates proceedings under Article 6(1)(c) of 
Council 
 


Regulation (EEC) 139/2004; or

(b)    the Transaction is referred to the Competition Commission. 
12.The ability to effect the Transaction in respect of persons not resident in 
the United Kingdom may be affected by the laws of the relevant jurisdictions. 
Persons who are not resident in the United Kingdom should inform themselves 
about and observe any applicable requirements. 
  APPENDIX II 
BASES OF CALCULATION AND SOURCES OF INFORMATION 
 
(a) The value attributed to the fully diluted ordinary share capital of Research 
Now is based upon 18,762,306 Ordinary Shares in issue as at the date of this 
announcement, and no more than 1,020,740 options outstanding over Ordinary 
Shares at the date of this announcement in respect of which the exercise price 
is less than 430 pence per Ordinary Share to be issued. 
(b) Unless otherwise stated, all prices for Ordinary Shares have been derived 
from AIM and represent the Closing Prices on the relevant date. 
 
 
 
+----------------------------------------------------------------------+ 
|                            APPENDIX III                              | 
+----------------------------------------------------------------------+ 
|                             DEFINITIONS                              | 
+----------------------------------------------------------------------+ 
 
 
+------------------------------------+--------------------------------------+ 
| "A" Shares                         | certain Scheme Shares which are to   | 
|                                    | be reclassified as "A" Shares        | 
|                                    | pursuant to the Scheme               | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| AIM                                | AIM, a market operated by the London | 
|                                    | Stock Exchange                       | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| "B" Shares                         | certain Scheme Shares which are to   | 
|                                    | be reclassified as "B" Shares        | 
|                                    | pursuant to the Scheme               | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Business Day                       | any day (other than a public         | 
|                                    | holiday, Saturday or Sunday) on      | 
|                                    | which clearing banks in London are   | 
|                                    | open for normal business             | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| "C" Shares                         | certain Scheme Shares which are to   | 
|                                    | be reclassified as "C" Shares        | 
|                                    | pursuant to the Scheme               | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Capital Reduction                  | the proposed reduction of the        | 
|                                    | capital of the Company under section | 
|                                    | 648 of the Companies Act in          | 
|                                    | connection with the Scheme           | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Closing Price                      | the closing middle market price of   | 
|                                    | an Ordinary Share derived from AIM   | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Common Stock Option Agreements     | the put and call option              | 
|                                    | agreements entered into between (1)  | 
|                                    | each member of the Management        | 
|                                    | Team or their connected persons and  | 
|                                    | (2) e-Rewards and e-Rewards Bidco,   | 
|                                    | pursuant to which the Management     | 
|                                    | Loan Notes may be exchanged for      | 
|                                    | common stock in e-Rewards            | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Companies Act                      | the Companies Act 2006               | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Conditions                         | the conditions to the Scheme set out | 
|                                    | in Appendix I                        | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Court                              | the High Court of Justice in England | 
|                                    | and Wales                            | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Court Meeting                      | the meeting of the Scheme            | 
|                                    | Shareholders, other than holders of  | 
|                                    | Excluded Voting Shares, to be        | 
|                                    | convened pursuant to an order of the | 
|                                    | Court pursuant to Part 26 of the     | 
|                                    | Companies Act for the purpose of     | 
|                                    | considering and, if thought fit,     | 
|                                    | approving the Scheme, with or        | 
|                                    | without any modification, and any    | 
|                                    | adjournment thereof                  | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Court Orders                       | the order of the Court sanctioning   | 
|                                    | the Scheme under section 899 of the  | 
|                                    | Companies Act and the order of the   | 
|                                    | Court confirming the Capital         | 
|                                    | Reduction under section 648 of the   | 
|                                    | Companies Act or, where the context  | 
|                                    | may require, either of them          | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| CREST                              | the computerised settlement system   | 
|                                    | (as defined in the CREST             | 
|                                    | Regulations) operated by Euroclear   | 
|                                    | UK & Ireland Limited which           | 
|                                    | facilitates the transfer of title to | 
|                                    | shares in uncertificated form (as    | 
|                                    | defined in the CREST Regulations)    | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| CREST Regulations                  | the Uncertificated Securities        | 
|                                    | Regulations 2001 (SI 2001 No. 3755), | 
|                                    | including (i) any enactment or       | 
|                                    | subordinate legislation which amends | 
|                                    | or supersedes those regulations and  | 
|                                    | (ii) any applicable rules made under | 
|                                    | those regulations or any such        | 
|                                    | enactment or subordinate legislation | 
|                                    | for the time being in force          | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Effective Date                     | the date on which the Scheme becomes | 
|                                    | effective as described in paragraph  | 
|                                    | 12(e) of this announcement           | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| e-Rewards                          | e-Rewards, Inc., with its principal  | 
|                                    | offices at 8401 North Central        | 
|                                    | Expressway, Suite 900, LB-38,        | 
|                                    | Dallas, Texas                        | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| e-Rewards Bidco                    | e-Rewards Bidco Limited, a company   | 
|                                    | incorporated under the laws of       | 
|                                    | England and Wales with registered    | 
|                                    | number 7040633                       | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| e-Rewards Directors, Directors of  | the directors of e-Rewards at the    | 
| e-Rewards or e-Rewards Board       | date of this announcement            | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| e-Rewards Group                    | e-Rewards and its subsidiaries and   | 
|                                    | subsidiary undertakings from time to | 
|                                    | time and "member of the e-Rewards    | 
|                                    | Group" shall be construed            | 
|                                    | accordingly                          | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| e-Rewards Investor Rights          | the agreement dated 30 September     | 
| Agreement                          | 2008 between e-Rewards, the holders  | 
|                                    | of its preferred stock and certain   | 
|                                    | holders of its common stock relating | 
|                                    | to, inter alia, restrictions on      | 
|                                    | transfer of stock in                 | 
|                                    | e-Rewards, to be described more      | 
|                                    | fully in the Scheme Document         | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| e-Rewards Stockholders' Agreement  | the agreement dated 30 September     | 
|                                    | 2008 between e-Rewards, the holders  | 
|                                    | of its preferred stock and certain   | 
|                                    | holders of its common stock relating | 
|                                    | to the corporate governance of       | 
|                                    | e-Rewards, to be described more      | 
|                                    | fully in the Scheme Document         | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Excluded Shares                    | any Ordinary Shares held by          | 
|                                    | e-Rewards Bidco                      | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Excluded Voting Shares             | any Scheme Shares legally or         | 
|                                    | beneficially owned by the Management | 
|                                    | Team and / or by any member of the   | 
|                                    | e-Rewards Group                      | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Forms of Proxy                     | the forms of proxy for use at the    | 
|                                    | Court Meeting and the General        | 
|                                    | Meeting and "Form of Proxy" shall be | 
|                                    | construed accordingly                | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| General Meeting                    | the general meeting of Research Now  | 
|                                    | Shareholders (and any adjournment    | 
|                                    | thereof) to be convened in           | 
|                                    | connection with the Proposals        | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Hawkpoint                          | Hawkpoint Partners Limited,          | 
|                                    | financial and Rule 3 adviser to      | 
|                                    | Research Now                         | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| holder                             | a registered holder and includes a   | 
|                                    | person(s) entitled by transmission   | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Implementation Agreement           | the implementation agreement between | 
|                                    | Research Now, e-Rewards and          | 
|                                    | e-Rewards Bidco dated 22 October     | 
|                                    | 2009                                 | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Independent Director               | Richard Dale, a director of Research | 
|                                    | Now                                  | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Inducement Fee Agreement           | the inducement fee and               | 
|                                    | non-solicitation agreement between   | 
|                                    | e-Rewards and Research Now dated 18  | 
|                                    | September 2009                       | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Jefferies                          | Jefferies International Limited,     | 
|                                    | financial adviser to e-Rewards and   | 
|                                    | e-Rewards Bidco                      | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| London Stock Exchange              | London Stock Exchange plc            | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Management Arrangements            | the arrangements under which the     | 
|                                    | Management Team will be issued with  | 
|                                    | Management Loan Notes (which they    | 
|                                    | intend to exchange for shares in     | 
|                                    | e-Rewards) and all other matters     | 
|                                    | relating to the Management Team's    | 
|                                    | proposed relationship with the       | 
|                                    | e-Rewards Group                      | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Management Loan Notes              | the GBP10,615,538 8.825 per cent.    | 
|                                    | unsecured subordinated redeemable    | 
|                                    | PIK loan notes 2020 which will be    | 
|                                    | constituted by an instrument         | 
|                                    | executed by                          | 
|                                    | e-Rewards Bidco                      | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Management Shares                  | in aggregate, 2,498,311 Ordinary     | 
|                                    | Shares comprising 412,032 Ordinary   | 
|                                    | Shares beneficially owned at the     | 
|                                    | Reduction Record Time by Geoff       | 
|                                    | Westmore, 851,561 Ordinary Shares    | 
|                                    | beneficially owned at the Reduction  | 
|                                    | Record Time by Chris Havemann,       | 
|                                    | 57,288 Ordinary Shares beneficially  | 
|                                    | owned at the Reduction Record Time   | 
|                                    | by Nathan Runnicles, 588,715         | 
|                                    | Ordinary Shares beneficially owned   | 
|                                    | at the Reduction Record Time by Jeff | 
|                                    | Karry and/or held at the Reduction   | 
|                                    | Record Time in a trust, whether      | 
|                                    | discretionary or otherwise, of which | 
|                                    | Jeff Karry is a beneficiary with or  | 
|                                    | without others and 588,715 Ordinary  | 
|                                    | Shares beneficially owned at the     | 
|                                    | Reduction Record Time by John Visser | 
|                                    | and/or held at the Reduction Record  | 
|                                    | Time in a trust, whether             | 
|                                    | discretionary or otherwise, of which | 
|                                    | John Visser is a beneficiary with or | 
|                                    | without others or, in each case,     | 
|                                    | such other number of Ordinary Shares | 
|                                    | beneficially owned by any member of  | 
|                                    | the Management Team and/or held in   | 
|                                    | such a trust, as that member of the  | 
|                                    | Management Team may agree with       | 
|                                    | e-Rewards and notify to the Company  | 
|                                    | not less than one Business Day prior | 
|                                    | to the Scheme Court Hearing          | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Management Team                    | Geoff Westmore, Chris Havemann,      | 
|                                    | Nathan Runnicles, Jeff Karry and     | 
|                                    | John Visser                          | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Meetings                           | the Court Meeting and the General    | 
|                                    | Meeting                              | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| New Ordinary Shares                | the new ordinary shares of 2 pence   | 
|                                    | each in the capital of Research Now  | 
|                                    | to be issued in accordance with the  | 
|                                    | Proposals                            | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Offer Price                        | 430 pence per Ordinary Share         | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Ordinary Resolution                | the ordinary resolution to be        | 
|                                    | proposed at the General Meeting in   | 
|                                    | connection with the approval of the  | 
|                                    | Management Arrangements described in | 
|                                    | paragraph 6 of this announcement     | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Ordinary Shares                    | ordinary shares of 2 pence each in   | 
|                                    | the capital of Research Now          | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Overseas Shareholders              | Research Now Shareholders (or        | 
|                                    | nominees, custodians or trustees for | 
|                                    | Research Now Shareholders) not       | 
|                                    | resident in or citizens of the       | 
|                                    | United Kingdom                       | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Panel                              | the Panel on Takeovers and Mergers   | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Pound Sterling or GBP              | UK pound sterling (and references to | 
|                                    | "pence" shall be construed           | 
|                                    | accordingly)                         | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Proposals                          | the Scheme and the other matters to  | 
|                                    | be considered at the Meetings        | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Reduction Court Hearing            | the Court hearing of the application | 
|                                    | to confirm the Capital Reduction     | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Reduction Record Time              | 6:00 p.m. on the Business Day        | 
|                                    | immediately preceding the Reduction  | 
|                                    | Court Hearing                        | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Registrar of Companies             | the Registrar of Companies in        | 
|                                    | England and Wales                    | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Regulatory Information Service or  | as defined in the AIM Rules for      | 
| RIS                                | Companies published by the London    | 
|                                    | Stock Exchange                       | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Resolutions                        | the Special Resolution and the       | 
|                                    | Ordinary Resolution                  | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Restricted Jurisdiction            | any jurisdiction where local laws or | 
|                                    | regulations may result in a          | 
|                                    | significant risk of civil,           | 
|                                    | regulatory or criminal exposure if   | 
|                                    | information is sent or made          | 
|                                    | available to Research Now            | 
|                                    | Shareholders in that jurisdiction    | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Research Now  or the Company       | Research Now plc                     | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Research Now Articles              | the articles of association of       | 
|                                    | Research Now from time to time       | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Research Now Directors, Directors  | the directors of Research Now at the | 
| of Research Now or Research Now    | date of this announcement            | 
| Board                              |                                      | 
+------------------------------------+--------------------------------------+ 
| Research Now Group                 | Research Now and its subsidiaries    | 
|                                    | and subsidiary undertakings          | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Research Now Share Options         | options to subscribe for Ordinary    | 
|                                    | Shares granted pursuant to the       | 
|                                    | Research Now Share Option Schemes    | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Research Now Share Option Schemes  | the Research Now 2002 Employees'     | 
|                                    | Share Option Scheme, the Research    | 
|                                    | Now 2005 Enterprise Management       | 
|                                    | Incentive Plan (including the        | 
|                                    | unapproved schedule thereto) and the | 
|                                    | Non-Employee Share Option Scheme     | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Research Now Shareholders          | holders of Ordinary Shares           | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Scheme                             | the scheme of arrangement proposed   | 
|                                    | to be made under Part 26 of the      | 
|                                    | Companies Act between Research Now   | 
|                                    | and the Scheme Shareholders, with or | 
|                                    | subject to any modification,         | 
|                                    | addition or condition approved or    | 
|                                    | imposed by the Court and agreed to   | 
|                                    | by Research Now and e-Rewards Bidco  | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Scheme Court Hearing               | the hearing by the Court to sanction | 
|                                    | the Scheme                           | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Scheme Document                    | the document to be posted to         | 
|                                    | Research Now Shareholders and others | 
|                                    | containing, amongst other things,    | 
|                                    | the Scheme and notices of the        | 
|                                    | Meetings                             | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Scheme Shareholders                | the holders of Scheme Shares         | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Scheme Shares                      | (i) the Ordinary Shares in issue at  | 
|                                    | the date of the Scheme Document;     | 
|                                    | (ii) any Ordinary Shares issued      | 
|                                    | after the date of the Scheme         | 
|                                    | Document and before the Voting       | 
|                                    | Record Time; and                     | 
|                                    | (iii) any Ordinary Shares issued at  | 
|                                    | or after the Voting Record Time and  | 
|                                    | before the Reduction Record Time in  | 
|                                    | respect of which the original or any | 
|                                    | subsequent holders thereof are, or   | 
|                                    | shall have agreed in writing to be,  | 
|                                    | bound by the Scheme,                 | 
|                                    | other than the Excluded Shares       | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| SIP                                | the share incentive plan in relation | 
|                                    | to certain Ordinary Shares approved  | 
|                                    | by HM Revenue & Customs              | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| SIP Trustee                        | the trustees of the SIP              | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Special Resolution                 | the special resolution to be         | 
|                                    | proposed at the General Meeting in   | 
|                                    | connection with, amongst other       | 
|                                    | things, the approval of the Scheme,  | 
|                                    | the sanctioning of the Capital       | 
|                                    | Reduction and the proposed changes   | 
|                                    | to the Research Now Articles         | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| subsidiary and subsidiary          | the meaning given to these terms in  | 
| undertaking                        | sections 1159 and 1162 of the        | 
|                                    | Companies Act                        | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Takeover Code                      | the City Code on Takeovers and       | 
|                                    | Mergers                              | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| takeover offer                     | the meaning given to that term in    | 
|                                    | Part 28 of the Companies Act         | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Transaction                        | the proposed acquisition of the      | 
|                                    | entire issued and to be issued share | 
|                                    | capital of Research Now by e-Rewards | 
|                                    | (acting through its wholly-owned     | 
|                                    | subsidiary,                          | 
|                                    | e-Rewards Bidco) to be effected by   | 
|                                    | way of a scheme of arrangement under | 
|                                    | Part 26 of the Companies Act         | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| UK or United Kingdom               | the United Kingdom of Great Britain  | 
|                                    | and Northern Ireland (and its        | 
|                                    | dependent territories)               | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| US or United States                | the United States of America, its    | 
|                                    | territories and possessions, any     | 
|                                    | State of the United States of        | 
|                                    | America and the District of Columbia | 
|                                    | and all other areas subject to its   | 
|                                    | jurisdiction                         | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| US Dollar or US$                   | United States Dollar (and references | 
|                                    | to "cent" shall be construed         | 
|                                    | accordingly)                         | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
| Voting Record Time                 | 6:00 p.m. on the day which is two    | 
|                                    | days before the date of the Court    | 
|                                    | Meeting or the General Meeting or,   | 
|                                    | if the Court Meeting or the General  | 
|                                    | Meeting is adjourned, 6:00 p.m. on   | 
|                                    | the day which is two days before the | 
|                                    | date fixed for the adjourned meeting | 
|                                    |                                      | 
+------------------------------------+--------------------------------------+ 
 
 
All references to time in this document are to London time. 
Words importing the singular shall include the plural and vice versa, and words 
importing the masculine gender shall include the feminine or neutral gender. 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 OFFGRBDGSSDGGCX 
 


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