SCA Sports Cafe

RNS Number:0079D
Sports Cafe Holdings plc
16 May 2006


For Immediate Release                                                16 May 2006



                            Sports Cafe Holdings Plc


     Sports Cafe Marketing Agreement with Avanti Screenmedia Ltd ("Avanti")



Sports Cafe (AIM: SCA), the owner and operator of the Sports Cafe chain of
leading licenced Sports Entertainment Venues, announces the signing of a
three-year deal with Avanti Screenmedia under which Avanti will install its
'Magnetic Sports Channel' throughout the Sports Cafe estate during May 2006.


The Magnetic Sports Channel will be shown on selected screens within each Sports
Cafe providing an additional advertising revenue stream throughout the
three-year period.


Commenting on the Avanti contract Bill Balkou, Chief Executive Sports Cafe
Holdings said:


"I am delighted with the new relationship created with Avanti Screenmedia who
are a leading participant in this form of media with extensive contacts
throughout the corporate market. This opportunity demonstrates further the brand
value of Sports Cafe and provides us with another revenue stream."


Commenting on behalf of Avanti, Gary Truman added:


"We believe that the relationship with Sports Cafe provides an excellent
opportunity for companies to advertise their products in a major sporting venue
and look forward to working with Sports Cafe in the future."





For further information:

Sports Cafe Holdings Plc                                      Tel: 020 7839 3377
                                                                            
Bill Balkou/Paul Wright

Buchanan Communications                                       Tel: 020 7466 5000
                                                                            
Charles Ryland/Rebecca Skye Dietrich




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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