SCCC Sun 3C Media

RNS Number:2573D
Sun 3C Media PLC
04 September 2007


4 September 2007


                                Sun3C Media Plc

                          Announces Management Changes


London, Beijing, 4 September 2007: Sun 3C Media Plc ("Sun 3C", or "Company") the
Chinese mobile media services company listed on AIM (AIM: SCCC), is pleased to
announce the following key appointments to the management team and Board. Mr Li
Gang has been appointed CEO and Mr Xing Jing has been appointed as CFO.
Additionally, DHKN Corporate Services Limited has been appointed Company
Secretary.

Mr. Li Gang, Chief Executive Officer, Sun 3C
Mr Li, 42, is one of the most respected and experienced executives in the
telecommunications industry. After joining China Electronic Appliances
Corporation ("CEAC") in 1992, he led the company into the mobile
telecommunications industry with his vast experience in working with government
as well as China's telecom industry over the past 20 years. Mr Li was formerly
the Chief Executive Officer of CEAC. Mr Li is currently a director of China
Electronic Exhibition Corporation and China Electronic Appliance Shenzen
Limited. He holds a Masters of Law from Beijing University. He joins Sun 3C
effective 3 September 2007. There is no further information required to be
disclosed under paragraph (g) of Schedule 2 of the AIM Rules with respect to the
appointment of Li Gang.

Mr Chen Zhaobin will continue as Chairman of Sun 3C and will hand over the role
of CEO to Mr Li illustrating best practice in corporate governance. Mr. Chen
joined Sun 3C in January 2007 and was the former President of China Mobile and
is one of China's best known mobile and telecommunications industry executives.
As President of China Mobile, Mr. Chen oversaw its 1997 IPO and laid the
groundwork for China Mobile to assume its current position as the world's
largest mobile network.


Mr. Xing Jing, Chief Financial Officer, Sun 3C
Mr Xing, 50, is a highly experienced Finance Officer and has been interim CFO
since 3 August 2007. Prior to joining Sun 3C, he was President and Chief
Investment Adviser of Sun Media Investment Holdings Limited. He also served as
Chairman and Executive Director of SMI Corporation Ltd (formerly Star East
Holdings Ltd.) and SMI Publishing Group Limited (formerly Leadership Publishing
Group Ltd), two Hong Kong-listed enterprises engaged in entertainment-related
business. As Executive Director & General Manager of Stellar Megamedia (HK)
Limited, he oversaw all media investment operations in Mainland China and Hong
Kong. Mr Xing took up his post effective 1 September 2007.

DHKN Corporate Services Limited
DHKN Corporate Services Limited has been appointed Company Secretary following
the resignation of Susan McKeon on 3 September 2007. DHKN Corporate Services
Limited (the "Company") was established in January 2005 as an independent
associate company of DHKN Chartered Accountants. The Company provides a variety
of company secretarial, corporate compliance and liquidation-related services
primarily to financial institutions, investment funds and large corporate
bodies. The Managing Director of DHKN Corporate Services Limited is Ross Burns
who has over 12 years experience in corporate compliance advisory services and
the financial services industry. DHKN Chartered Accountants was established in
2003 and is ranked amongst the top ten accountancy and business advisory firms
in Ireland.


Commenting on the appointments, Mr Chen Zhaobin, Chairman of Sun 3C Media said:

"Sun 3C now has a high quality Board which, along with our highly experienced
management team led by Chief Executive Mr Li, will implement the Company's
strategy of delivering mobile content and services, with distribution and
payment. I am delighted that we have secured individuals of such quality and
experience in the Chinese mobile telecommunications industry."


Commenting on the announcement, Mr Li Gang, CEO of Sun 3C Media said:

"I am delighted to join Sun3C at this exciting stage of its development and look
forward to working closely with Mr Chen and Mr Li as well as our new Company
Secretary. I look forward to their wise counsel and support. Sun3C Media is one
of China's best positioned mobile media and third party payment companies to
capitalise on an historic opportunity in China's mobile services industry."


                                     -ends-


Enquiries:

Brunswick Group LLP                                  020 7404 5959
James Hogan / Carole Cable


Blue Oar Securities
William Vandyk                                       020 7448 4400




About Sun 3C Media:

Sun 3C Media Plc ("Sun 3C", AIM: SCCC) is a Chinese mobile media and services
company based out of Beijing. Sun 3C is focused on two related, but separate
areas in China's mobile industry: content and services, and distribution and
payment. With our unique combination of assets, distribution network and highly
experienced management we are in a position to capitalise on an historic
opportunity in China's mobile services industry.






                      This information is provided by RNS
            The company news service from the London Stock Exchange

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