TIDMSECN
SEC Newgate S.p.A.
26 October 2021
RNS Reach
26 October 2021
SEC Newgate SpA
("SEC Newgate" or "the Group")
Inaugural Global Thought Leadership Report
SEC Newgate S.p.A. (AIM: SECN), the insight-driven strategic
communications group, has published its inaugural global thought
leadership report - the SEC Newgate ESG Monitor - its first global
initiative since all Group agencies transitioned to operate under
the SEC Newgate brand.
As a global business working at the nexus of business, politics,
communities, markets and media, SEC Newgate identified ESG as an
issue that is critical to the reputations of business and
governments globally. The SEC Newgate ESG Monitor is typical of the
work the Group conducts for its clients to provide the insights and
clear indicators needed to develop impactful campaigns, based on
regression modelling to pinpoint specific factors that will have
the biggest impact on perceptions.
SEC Newgate conducted research in ten countries into 10,000
consumers' attitudes to ESG (Environmental, Social and Governance)
principles for governments and corporates. The report highlights
that the public expects governments to lead on issues such as the
global response to climate change while expecting companies to
demonstrate clear evidence that they practice what they preach. The
SEC Newgate ESG Monitor found that in all 10 countries, climate
change or the environment was the number one ESG concern. It also
identified environmental issues including action on climate change
and carbon neutrality as being the most powerful factors in
determining public perceptions of governments' and corporates' ESG
performance.
Commenting, Group CEO, Fiorenzo Tagliabue, said:
"The SEC Newgate ESG Monitor is an important milestone
publication for our group, and our first global thought leadership
initiative under our unified brand. We are witnessing a sharp
increase in demand for strategic advice and advocacy on ESG, an
issue that represents a fundamental challenge for corporates and
governments everywhere. We undertake actionable research and wanted
to start a benchmark to understand consumers' views and what will
help shift the dial. Our survey shows that there is strong public
demand for consistent and measurable ESG reporting, significant
levels of social media and buyer's choice activism in response to
poor ESG performance, and demand for all organisations to take
responsibility for issues such as their supply chains and
contribution to local communities."
The SEC Newgate ESG Monitor will be an annual benchmarking index
to measure global sentiment, so countries can track their
performance year on year as well as compare their ranking with peer
countries around the world. Copies of the full global survey and
individual country reports (Australia, China, Colombia, France,
Germany, Italy, Japan, Singapore, the UK and the U.S.A) can be
downloaded at: www.secnewgateesgmonitor.com
Enquiries to
SEC Newgate S.p.A.
Fiorenzo Tagliabue (Group CEO) Tel: +39 335 6008858
tagliabue@secrp.com
Emma Kane (Deputy Group CEO) Tel: +44 (0)7876 338 339
emma.kane@secnewgate.co.uk
Sergio Penna (Group CFO) Tel: +39 338 8357936
penna@secrp.com
Tel: +44 (0) 20 7614 5900
Arden Partners (Nominated Adviser
and Broker)
Richard Johnson
Notes to Editors
-- SEC Newgate is an award-winning strategic communications
firm. The Agency's team consists of c.600 staff, working in 38
offices, in 15 countries, across five continents.
-- SEC Newgate's focus is on achieving positive outcomes through
communications, advocacy and research, helping clients clearly
demonstrate their purpose, value and impact locally, nationally and
internationally.
-- SEC Newgate Research is one of Australia's most sought-after
market and social research firms for issues, opinion and reputation
research. Accredited to the international standard for market
research, we explore and measure knowledge, attitudes and
behaviours to inform decisions around policies, organisational
strategies, communications and messaging.
-- Further information on SEC Newgate is available at www.secnewgate.com
Key findings include:
-- More than half of people worldwide (51%) said ESG performance
influences their purchasing decisions, rating its influence as 7 or
more on a scale of 0 to 10 where 0 means it is 'not at all
important' and 10 means it is 'extremely important'. In addition,
over the last two years 32% had warned others against using a
company because of its behaviour and 26% had discussed a company's
behaviour online or on social media.
-- The public is actively looking for quality information to
help guide their knowledge of how governments and corporates are
performing on ESG. Some 74% in all countries want to see consistent
ESG performance measurement frameworks put in place that enable
scrutiny and comparison. Also, 71% want more regulation on claims
made by companies about their ESG performance. Among the other
priorities people identified:
o Companies doing more to promote their ESG efforts to consumers
and investors (74%)
o Seeing more evidence of companies giving back to their
communities (73%)
o Companies improving processes to stop unethical practices
(72%)
o Penalties for poor ESG practices (69%)
-- Ethical supply chains have emerged as a key issue for both
companies and governments when people evaluate ESG. It is rated
globally as the top issue for companies to address (78%), followed
by looking after their employees (77%) and giving back to the
natural environment (76%).
-- Overall, people tended to give corporates a little more
credit than governments for addressing ESG issues, rating companies
5.7 out of 10 versus 5.5 for governments on a scale of 0 to 10
where 0 means 'very poor' and 10 means 'excellent'. Both were seen
as performing better on social issues than environment or
governance, although companies are outperforming governments on
governance.
-- Driver analysis using regression modelling has isolated the
most important areas for governments and corporates to focus on if
they want to improve public perception of their ESG
performance:
o For governments, action in governance will make the make the
most difference. The factors that have the most impact in driving
their ESG rating were their 'goals and ambitions for improving the
environment', 'action on climate change', 'behaving ethically and
doing the right thing' and 'being transparent in decision making'.
In this last area, governments are seen as lagging which makes it a
key area to target.
o For corporates, action on environmental issues will make the
most difference in shifting opinion. The factors having the biggest
issues on ESG ratings were 'responsible and sustainable use of
natural resources' and 'genuinely working towards being carbon
neutral' - currently companies are not well regarded on either
measure.
-- Modelling also shows that globally, banking and finance is
the sector people are thinking of most when they rate companies in
general for ESG performance, accounting for 19% of importance.
Energy and utilities (11%), manufacturing (10%) and chemicals (9%)
also featured prominently in people's thinking.
-- Unprompted perceptions about who is doing well among
companies appear to be influenced by people's awareness of
retailers with prominent ESG messages. Those who generally scored
well were large supermarket chains and technology companies.
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