SIL Silverjet

RNS Number:9692K
Silverjet PLC
03 January 2008




3 January 2008


                          Silverjet plc ("Silverjet")

                 December 2007 Passenger and Traffic statistics


Silverjet plc ("Silverjet"), the British airline offering a private jet
experience at a fraction of the price, today announces another record set of
passenger and traffic statistics for December 2007.


                                        1st-31st December 2007
Available seats                         15,600
Revenue seats(1)                         8,239
Load factor                              52.8%
On time departures(2)                      85%


(1) 'Revenue seats' represents the number of seats generating commercial revenue
and also passengers on non-refundable tickets that have not flown.

(2) 'On time' is defined as departure within 15 minutes of scheduled departure
time.


Lawrence Hunt, Chief Executive of Silverjet, said:

"We are delighted to announce another record month of passenger statistics
representing an increase of 10.5% since November and 77% since August. Forward
bookings remain strong for both our New York and Dubai services and yields
remain ahead of expectations. The feedback from our customers and media in
respect of Silverjet's Dubai service has been fantastic and we remain very
confident about this new route.

"During the month we booked a significant number of Maxjet passengers on our New
York service as a result of our successful promotion to honour the Maxjet ticket
price for a limited number of seats, following Maxjet's filing for bankruptcy.
Silverjet is in a very strong position, not only with our superior service in
terms of our 30 minute check in, flat bed and private jet experience, but also
our financial position having just raised a further �22m of investment to fund
our growth. Before Maxjet ceased to operate, our average yield was over 50%
higher than Maxjet's and our revenue per aircraft was two and a half times
higher than Maxjet's in our first half year of operation, as well as our fuel
cost per sector being 23% lower.

"In addition to seeing an increasing number of enquiries from corporate
customers, we continue to see a very encouraging rise in the number of repeat
customers. I am delighted to report that over 20% of our customers who are
booking have flown with Silverjet at least once before.

"With the well publicised possibilities of strike action in the coming weeks at
BAA operated airports and with one of our competitors, we are also seeing a
strong increase in bookings from corporate customers who are normally restricted
from flying only with specific airlines. In addition, our Silverjet Set company
loyalty scheme introduced in November has seen over 700 registrations since
launch and is proving hugely popular with Silverjet's business travellers.


                                   - ends -


For further information, please contact:

Silverjet                                              020 7357 9477
Lawrence Hunt, Chief Executive

Hogarth Partnership Limited                            020 7357 9477
Fiona Noblet
Anthony Arthur

Arden Partners                                         020 7398 1638
Chris Fielding
Tom Fyson



Notes to Editors

*  Silverjet is the only British airline offering a private jet
   experience at a fraction of the price, offering 6 foot 3 inch long inclined 
   flat beds, high quality catering, personalised entertainment and reduced 
   check-in times (30 minutes with only carry-on baggage) from a private 
   terminal with dedicated security facilities between London and New York.

*  Flat bed at one third of the market price - �1,099 standard return fare 
   compared with over �3,000 from competitors.

*  Two transatlantic services a day from London Luton Airport departing at 
   10.00 and 16.45 and arriving at New York Newark Airport at 13.00 and 19.45 
   returning from New York Newark Airport at 19.30 and 21.45 and arriving
   at London Luton Airport at 07.20 and 09.45 respectively (local times)
*  Silverjet's daily return service to Dubai from London Luton Airport departs 

   at 21.00 arriving in Dubai at 8.30 and leaves Dubai at 10.30 returning
   to London Luton Airport at 14.45

*  The Silver Lounge is a private jet facility at London Luton Airport, opposite 
   the main terminal building, with dedicated security enabling customers with 
   only carry-on baggage to arrive 30 minutes before departure (45 minutes for 
   customers with baggage to check in). At New York Newark Airport, the unique 
   Silver Lounge offering exclusive check in and lounge facilities is separate 
   from the main terminal areas.

*  The Silverjet pre-flight experience includes:

    * Seat selection - the ability to choose your seat online

    * Specials - pre-ordered and special menu available on the flysilverjet.com 
      website

    * All ground transportation needs, including chauffeur driven luxury cars,
      valet parking, or complimentary station pick up

    * The Silver Lounge - at both London Luton Airport and New York Newark 
      Airport where customers check in and use on arrival

    * Online Check In - the ability for customers to check in by web 24hrs
      ahead of their flight

*  The Silverjet in-flight experience includes:

    * Only 100 award-winning flat beds on an aircraft that normally carries 250 
      seats

    * Quiet Zone - on night flights the plane is a designated Quite Zone to 
      maximise sleep time. No serving trolleys, no frustrating and unnecessary
      announcements during the flight, removal of all overhead reading lights 
      and call bells, all food and beverages individually served, a late 
      breakfast to eat on board or take away

    * Ladies only loo

    * Silver Diner - a wide range of freshly prepared individually served
      gourmet meals

    * Silver Screen - a state of the art, digital, personal in-flight
      entertainment system showing latest films, Silver classics and comedy 
      favourites and using noise reduction headsets

    * Seat power for using laptops throughout the flight

    * Spacious stowage for carry on baggage and hanging wardrobes

*  Silverjet's standard London New York return fare is �1,099.

*  Silverjet's standard London Dubai return fare is �1,099.

*  Silverjet intends to develop further low fare, all business class services 
   operating on additional long haul routes once existing routes have become 
   established and profitable.

*  Silverjet is the winner of the first Conde Nast Traveller Design and 
   Innovation Award for Aviation 2007, Environmentally Aware Airline 2007
   awarded by the Institute of Transport Management (ITM) and Best Airline 
   Website 2007 awarded by Travolution.



                      This information is provided by RNS
            The company news service from the London Stock Exchange

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