TIDMSTT
Straight PLC
14 June 2011
Date: 14 June 2011
On behalf of: Straight plc ("Straight" the "Company" or
"the Group")
Embargoed until: 0700hrs
Straight plc
Straight Earns Right to Carry Carbon Reduction Label
-- Straight plc demonstrates its commitment to reducing its
environmental impacts by undergoing a Carbon Trust carbon footprint
assessment and labelling its products with the Carbon Reduction
Label
Straight plc, the environmental products and services group, has
earned the right to display the Carbon Trust's Carbon Reduction
Label on all of its polypropylene recycling containers. The
Straight Kitchen Caddy range, Kerbside Caddy, Kerbside Box ranges,
Wheeled Bin Inner Caddy range and Ecosort office recycling
container range have all had their carbon footprints assessed by
the Carbon Trust Footprinting Certification Company and they all
now carry the Carbon Reduction Label.
The Carbon Reduction Label is displayed by products that have
undergone an assessment of their total greenhouse gas emissions at
every stage of the product's lifecycle, including production,
transportation, preparation, use and disposal. Furthermore, those
manufacturers that carry the Carbon Reduction Label have made a
commitment to actively reduce the carbon footprint of their
products over time. Gaining the Carbon Reduction Label is a
rigorous process by which a calculation of the actual carbon
footprint of each product in the range is calculated and considered
with every stage of the product's lifespan.
Straight's products were assessed in line with the PAS 2050
standard, which was developed by the Carbon Trust in partnership
with Defra. Both Straight plc's virgin and recycled plastic
products were tested in order to clearly demonstrate the immediate
reduction in emissions offered by the use of recycled materials and
the commitment being made to a long term reduction in emissions. It
is a key demonstration of Straight plc's environmental credentials
since taking over its manufacturing supply chain just under a year
ago. Straight plc has committed to submit further product carbon
footprints for certification.
Jonathan Straight, Chief Executive of Straight plc, said:
"Through achieving the Carbon Reduction Label we have now set
the bar and have clearly demonstrated our commitment to a long term
reduction in emissions. The fact that tens of household name
brands, such as Walkers, Dyson and Kingsmill, and thousands of
products now carry the Carbon Reduction Label is testament to the
growing movement for brands to clearly communicate their commitment
to reduce the impacts of goods and services. We are very proud to
be amongst the fast-growing group of brands which have gained this
certification.
"It is very important that buyers appreciate the true impact of
the products they are procuring. We would hope that such issues are
taken into account as part of professional procurement exercises
going forward."
Harry Morrison, Director, Certification, the Carbon Trust,
said:
"We congratulate Straight on calculating the carbon impact of
these products across their lifecycle and achieving certification.
Straight can now communicate the carbon footprint of its products
in a simple, robust and engaging way using the Carbon Reduction
Label. The Carbon Reduction Label further highlights Straight's
ongoing commitment to reduce the carbon emissions of its
products."
For further information: please contact:
Straight plc
Jonathan Straight, Chief Executive 07977 002 366
Redleaf Communications
Jenny Bahr/Rebecca Sanders-Hewett 0207 566 6700
Carbon Trust Footprinting Certification Company
Sara Downey at carbontrust@brands2life.com 0207 592 1200
Notes to Editors
About Straight plc
-- Straight plc is the UK's leading supplier of specialist
kerbside recycling containers as well as being a key supplier of a
broad range of waste and recycling container solutions. Founded in
1993 by the current Chief Executive, Jonathan Straight, the
business has since supplied more than 25 million kerbside boxes,
baskets and caddies to local authorities across the UK, securing
its position as the industry leader.
-- The business operates through two divisions. The core Trade
Business supplying products in bulk to local authorities,
utilities, the waste industry, retailers and other businesses and
the Retail Business supplying a range of proprietary
environmentally friendly consumer products directly to the public,
often in partnership with a local authority or a utility.
-- In 2010 two acquisitions changed the business model, which
previously relied on outsourced manufacture. In March 2010 Straight
acquired the business and assets of the UK business of Helesi plc
giving it a proprietary position in the wheeled bin market. This
was followed in August 2010 by the acquisition of Powell Plastics,
a key supplier of injection moulded products to the group. The
Powell factory, in Hull, has since been developed to include a blow
moulding capability.
-- In February 2009, Straight added to its portfolio with the
acquisition of Harcostar Garden Products, a long established
premium brand consisting of water butts, compost bins, watering
cans and accessories. This gained new distribution channels for the
business in the UK and in Europe.
-- In 2005, Straight acquired Blackwall Limited, the UK's
largest supplier of home composters and water butts. Through the
Blackwall brand, Straight has delivered more than 3.5 million
compost bins and water butts.
-- Almost two thirds of the products the Group supplies are now
produced in Straight's own factory.
-- Straight plc has established diverse overseas sales channels
for its products, some of which are manufactured locally to their
markets in North America and in Australia. Other markets are
serviced from UK production.
Further information about the company and its products can be
found at: www.straight.co.uk
The Carbon Reduction Label
-- Since 2007, the Carbon Trust has worked with numerous brands
and individual product lines to measure and reduce the carbon
footprint of everyday household items, as well as business facing
brands. Many of these brands including Kingsmill bread, Tate &
Lyle sugar, Quaker Oats, Dyson, Cemex, Morphy Richards and dozens
of Tesco own label products now carry the Carbon Reduction Label on
their packaging to show consumers they are committed to reducing
their impact on the environment.
-- The Carbon Trust designed the Carbon Reduction Label to help
companies communicate the impact of their product carbon
footprinting work to consumers. Companies that display the Carbon
Trust's Carbon Reduction Label (on pack, online or elsewhere) are
making a commitment to reduce the carbon footprint of their product
or service.
-- The carbon footprint of a product or service is the total
carbon dioxide (CO2) and other greenhouse gases emitted during its
life, from production to final disposal.
-- The Carbon Reduction Label currently appears on products
worth GBP3.2 billion in annual sales
The Carbon Trust Footprinting Certification Company
-- The Carbon Trust Footprinting Certification Company provides
independent verification of the carbon footprints of products and
services against PAS 2050, the global standard for product carbon
footprinting, the Carbon Trust's Footprint ExpertTM and the Code of
Good Practice.
-- The Carbon Trust Footprinting Certification Company is
accredited by the United Kingdom Accreditation Service (UKAS) to
ISO 14065:2007 to provide greenhouse gas verification.
-- The Carbon Trust Footprinting Certification Company was
created with the sole purpose of providing independent and
objective certification of product carbon footprint measurements.
With this single-minded focus, the team have become experts in
product carbon footprints certification worldwide.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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