TWT 2Waytraffic

RNS Number:9678P
2waytraffic N.V.
23 January 2007



23 January 2007

                         2waytraffic Group enters China
                   Celador International closes new deals on
                         Who Wants To Be A Millionaire?

2waytraffic N.V. ("2waytraffic" or "the Company"), the international developer
and exploiter of interactive content, announced today that it has signed four
commercial deals relating to its recently acquired format Who Wants To Be A
Millionaire? The new licenses for the global quiz phenomenon, which were
negotiated by Celador International, are in China, the USA, Slovenia and
Slovakia. The move into China represents the Company's first major deal in the
rapidly evolving Asian television market.

China Media Power will produce and broadcast a Chinese version of Who Wants To
Be A Millionaire? on a nationwide basis. China Media Power will produce a
minimum of 104 episodes which will commence broadcasting from May 2007. The show
will be seen in all major cities in China on the main television networks.

In the USA, Buena Vista Television has extended its deal for a further two years
which will see the syndicated US version of the show on air until 2011. Five seasons into its
national syndication run, the show has recently experienced a surge in ratings
and has grown its audience faster on a year on year basis than any other
first-run syndicated strip.

In Slovenia, state broadcaster RTV has signed a deal to produce a minimum of 40
episodes, whilst in Slovakia, Slovak Television (STV) has agreed terms for a
minimum of 35 episodes. Formerly broadcast in Slovenia on Pop TV and in Slovakia
on TV Markiza, the show is due to re-launch in both territories in Spring of
this year.

2waytraffic's strategy, as set out at the time of the IPO and the re-admission
to AIM in December last year, is to grow the business both organically and
through selective acquisitions. The four acquisitions made in 2006 have extended
the format library and moved the Company into the primetime TV market. These
licensing deals extend 2waytraffic's geographical footprint in the US, Europe
and South East Asia.

Commenting on the licence agreements Kees Abrahams, CEO of 2waytraffic, said:

"Having acquired Who Wants To Be A Millionaire? in December last year, it is
very encouraging to see the continued international interest in the format and
that it will soon be broadcast in one of the most exciting growth markets
globally. These new deals, and the renewal from Buena Vista, demonstrate the
international appeal of the format and the excellent fit with the strategy we
set out at the time of our IPO to exploit interactive formats and expand our
activities internationally. We're looking forward to the further roll out of
this strategy in the coming year and are confident of the prospects for Who
Wants To Be A Millionaire? within 2waytraffic."


ENDS


Enquiries:

2waytraffic                                    
Jonni Abbenhuis                                 +31 (0) 35 629 9862

Financial Dynamics                            
Charles Palmer / Nicola Biles                   +44 (0) 20 7831 3113



                      This information is provided by RNS
            The company news service from the London Stock Exchange

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