TWT 2Waytraffic

RNS Number:4203E
2waytraffic N.V.
25 September 2007


25th September 2007

 

 

 

                              ITV1 re-commissions                               

                         Who Wants To Be A Millionaire?                         

 

2waytraffic UK is delighted to announce that ITV1 has re-commissioned Who Wants
To Be A Millionaire? for a further series.

 

The new deal comprises at least 25 x 60 minutes episodes and will see the
globally successful quiz show continue to feature in the broadcaster's primetime
schedule until at least spring 2009.

 

Who Wants To Be A Millionaire? made its global debut on ITV1 in September 1998
and has been a mainstay of the ITV1 schedule since. Now in its 22nd series,
there have been over 480 episodes, featuring over 1311 contestants in the
hotseat, collectively winning over #50,000,000.

 

The show recently introduced a new contestant casting initiative and a newly
configured money tree, featuring a new, faster route to the million pound
jackpot, as well as refreshed graphics and music. The new look proved an instant
hit with viewers, with the first episode, a celebrity special, attracting an
average of 6.1m viewers or 28% share.

 

Kees Abrahams, CEO of 2waytraffic, said:

 

"We are delighted that ITV has pledged its on-going confidence in Who Wants To
Be A Millionaire? and look forward to producing the show for them long into the
future."

 

Duncan Gray, Controller of Entertainment, ITV, commented:

 

"We're thrilled that ITV1 continues to be the home of the inspirational Who
Wants To Be A Millionaire? It's where it belongs."

 

About 2waytraffic


 

2waytraffic is a leading international developer and exploiter of entertainment
content for television, mobile and digital platforms with an unrivalled
catalogue of over 200 high quality entertainment formats including Who Wants To
Be A Millionaire?, Brainiest, Last One Standing, Take It Or Leave It, You Are
What You Eat, and That's The Question.

 

Using its exceptional expertise and know how, 2waytaffic adds value to its
partners by not only capitalizing on its television mass audiences, but also by
exploiting its intellectual property through mobile phone and online
applications and consumer products.

 

With its headquarters in Hilversum, the Netherlands, 2waytraffic has rapidly
grown in the last two years and now employs over 170 people internationally and
oversees activities in more than 60 countries worldwide.

 

2waytraffic is a publicly listed company on the London Stock Exchange's
Alternative Investment Market. www.2waytraffic.com

 

2waytraffic International, headed by Ed Louwerse, was established last December
for the worldwide exploitation of the entire 2waytraffic catalogue, except for
those territories in which the company has local operating companies such as the
Benelux, USA, Eastern Europe and the Nordic region.

 

 

2waytraffic will announce its interim results for the six months to 30 June 2007
on Thursday, 27 September 2007

 

 

Enquiries:    

2waytraffic International
Yvette Dore                                                                    
Yvette.dore@2waytraffic.com             + 44 (0) 20 7908 5066                  

 



                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
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