American Technology Corporation Announces $1 Million HSS(R) Distribution Agreement; Vaccum ApS to Exclusively Distribute HSS Di
07 Septiembre 2006 - 7:30AM
Business Wire
American Technology Corporation (ATC) (Nasdaq:ATCO), a leading
innovator of directed sound products and solutions, announced today
that it has entered into a distribution agreement worth
approximately $1 million with Vaccum ApS. Under the agreement, the
Danish company will exclusively distribute ATC's revolutionary
HSS(R) directed sound product line in Denmark, Norway, Sweden and
Finland. "This agreement is the culmination of many months of
working together on HSS installations in Vaccum's now exclusive
territory," commented Bruce Gray, ATC's vice president of
commercial sales. "This is an initial one-year agreement, with
guaranteed quarterly volume commitments, worth a total of
approximately $1 million. We are excited to be working with Vaccum
and their aggressive sales organization." "ATC's HSS directed sound
products enable our customers to place focused audio information in
the locations of their choosing without the use of obtrusive and
unsightly sound domes or the annoying background noise of
omni-directional loudspeakers," said Per Holm of Vaccum ApS. "We
are pleased with the response we are receiving from our Citroen,
Carlsberg Beer and other HSS placements, and we are working on
several new HSS installations in our territory." ATC's proprietary
HSS directed sound products place sound where you want it. With the
combination of an ultrasonic powered emitter and a proprietary
signal processor/amplifier, HSS focuses sound into a tight beam for
optimal directionality and intelligibility. Similar to a beam of
light, HSS uses ultrasonic energy to "shine" sound on a very
specific area. Using any media player with line-level output, HSS
converts music or voice into a complex ultrasonic signal prior to
amplification. Once emitted, the converted sound forms a tight
sound column in front of the emitter, which remains focused as it
encounters listeners. HSS provides extremely accurate control of
sound placement for digital signage, paging and announcing systems,
point-of-purchase and general retail advertising, tradeshow
exhibits and many other audio applications. Available in a variety
of models, HSS is adaptable to meet the needs of many sound
reproduction markets. To date, ATC has 207 patents issued and
pending around the world on its HSS products and technology. About
American Technology Corporation American Technology Corporation
(ATC) (Nasdaq:ATCO) provides directed audio solutions that place
clear, highly intelligible sound exactly where needed. ATC's
HyperSonic(R) Sound, NeoPlanar(R) and Long Range Acoustic Device
(LRAD(TM)) product lines make up the core of an expanding portfolio
of directed sound products and technologies. For more information
about the company and its technologies and products please visit
our web site at www.atcsd.com. Safe Harbor statement under the
Private Securities Litigation Reform Act of 1995: Except for
historical information contained herein, the matters discussed are
forward-looking statements within the meaning of Section 21E of the
Securities Exchange Act. You should not place undue reliance on
these statements. We base these statements on particular
assumptions that we have made in light of our industry experience,
the stage of product and market development as well as our
perception of historical trends, current market conditions, current
economic data, expected future developments and other factors that
we believe are appropriate under the circumstances. These
statements involve risks and uncertainties that could cause actual
results to differ materially from those suggested in the
forward-looking statements, including but not limited to, Vaccum
ApS' performance under the distribution agreement, the performance
of our management team, market acceptance of our directed sound
technologies and products, entry of competitors, the possibility
our intellectual property protections will not prevent others from
marketing products similar to or competitive with our products,
potential technical or manufacturing difficulties that could delay
product deliveries or increase warranty costs, and other risks
identified and discussed in our filings with the Securities and
Exchange Commission. These forward-looking statements are based on
information and management's expectations as of the date hereof.
Future results may differ materially from our current expectations.
For more information regarding other potential risks and
uncertainties, see the "Risk Factors" section of the company's Form
10-K for the year ended September 30, 2005 and the company's Form
10-Q for the quarter ended June 30, 2006. American Technology
Corporation disclaims any intent or obligation to update those
forward-looking statements, except as otherwise specifically
stated.
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