U.S. owned competitor to TikTok, Lomotif integrates with
Google Ads, launching the beta version of Lomo Ads with
AdRizer and Mind Tank's programmatic ad platform.
Major brands such as Coke, Starbucks, Verizon, ATT and many
more are currently serving ads inside the Lomotif platform.
ROCHESTER, N.Y., Oct. 18,
2022 /PRNewswire/ -- Vinco Ventures, Inc.
(Nasdaq: BBIG) ("Vinco Ventures," "Vinco," or the "Company"), a
digital media and content technologies holding company, today
announced the beta version of Lomo Ads and integration of
Google Ads inside the Lomotif platform. Vinco Ventures is listed on
the Russell 3000 Index.
The beta version of Lomo Ads will allow programmatic and
automatic advertising within the Lomotif platform. The end goal of
the beta test is to eventually allow a revenue-share on advertising
with creators to help facilitate the creators economy within the
app by allowing for monetization of content. This will be crucial
for when Lomotif integrates with Blockchain technology in the
future, allowing for full transparency on the Lomotif platform.
Lomotif's current beta advertising model primarily uses display
advertising and tests within native videos on the app.
"Launching ads within the Lomotif platform has been part of the
long-term vision for the app since its acquisition, and is a major
step towards executing our business model and accelerating the
creators economy," said Paul Yang,
Founder and CEO of Lomotif.
"The integration of Google Ads inside Lomotif is a key step to
the growth of our business and brings enormous potential to both
Lomotif and the entire Vinco Zash
ecosystem. I believe this integration significantly strengthens our
foundation and marks the beginning of a new chapter within the
company. I'm excited to be a part of the app's evolution moving
forward," said Ross Miller, CEO of
Vinco Ventures.
Vinco Ventures, through ZVV, a joint venture with Zash Media,
acquired Lomotif last summer. Vinco also acquired AdRizer earlier
this year to complement and enhance Lomotif globally and increase
monetization across platforms. A key component to Vinco's growth
strategy is Lomotif in combination with AdRizer and MindTank
driving creative experiences with its user interface and patented
editing tools. By utilizing Lomotif's mobile or desktop platform,
in the Google or Apple operating systems, the ad and marketing
platforms help drive engagement and grow revenue with premium
content across the Vinco and Zash ecosystem.
Lomotif has been among the fastest growing short video-sharing
social networking platforms, with about 225 million app
installations across around 200 countries globally. Offering easy
and intuitive editing and curation tools that inspire creativity
and collaboration, the Lomotif community shares authentic content
that empowers creators to express themselves freely and find joy in
everyday life.
AdRizer provides real-time analytics for marketing spend and
revenue optimization to deliver streamlined ad-campaign creation
for advertisers at scale. The platform integrates with various
traffic partners including Google, MSN, Instagram, Facebook,
Twitter and others. Their technology platform for publishers and
advertisers assists in optimizing the return on their digital ad
investment.
About Vinco Ventures
Vinco Ventures (Nasdaq: BBIG) is
focused on the development of digital media and content
technologies. Vinco Ventures' consolidated subsidiary, ZVV Media
Partners, LLC, a joint venture of Vinco Ventures and ZASH Global
Media and Entertainment Corporation, has an 80% ownership interest
in Lomotif Private Limited. Vinco Ventures owns a 100%
ownership interest in AdRizer, LLC. For more information, please
visit investors.vincoventures.com.
About Lomotif
Lomotif is a video-sharing social
networking platform that is democratizing video creation. A home
for creators since 2014, Lomotif hosts a grassroots social
community with dedicated users in Asia, Latin
America and the United
States. Lomotif is 80% owned by ZVV Media Partners, LLC, a
joint venture of ZASH Global Media and Entertainment Corporation
and Vinco Ventures, Inc. (Nasdaq: BBIG). Download the Lomotif app
from Apple and Google stores or visit www.lomotif.com for more
information.
About FTSE Russell Index
FTSE Russell is a global
index leader that provides innovative benchmarking, analytics, and
data solutions for investors worldwide. FTSE Russell calculates
thousands of indexes that measure and benchmark markets and asset
classes in more than 70 countries, covering 98% of the investable
market globally. FTSE Russell is wholly owned by London Stock
Exchange Group. For more information, visit
www.ftserussell.com.
Forward-Looking Statements and Disclaimers
This press
release contains "forward-looking statements" as defined in the
safe harbor provisions of the U.S. Private Securities Litigation
Reform Act of 1995, which are based upon beliefs of, and
information currently available to, Vinco Ventures' management as
well as estimates and assumptions made by Vinco Ventures'
management. These statements can be identified by the fact that
they do not relate strictly to historic or current facts. When used
in this presentation the words "estimate," "expect," "intend,"
"believe," "plan," "anticipate," "projected," and other words or
the negative of these terms and similar expressions as they relate
to the applicable company or its management identify
forward-looking statements. Such statements reflect the current
view of Vinco Ventures with respect to future events and are
subject to risks, uncertainties, assumptions and other factors
relating to Vinco Ventures and its subsidiaries and consolidated
variable interest entities including Lomotif, their industry,
financial condition, operations and results of operations. Such
factors include, but are not limited to, the expected risks and
benefits from the proposed increase in Vinco Ventures' authorized
shares as described in our proxy statement, Vinco Ventures'
investments in ZVV Media Partners, LLC, Lomotif Private Limited,
PZAJ Holdings, LLC and related growth initiatives and strategies
such as the blended media, cross-platform distribution strategy,
the expected benefits of Lomotif's participation in and sponsorship
of live entertainment events, the expected benefits from
acquisition of AdRizer and planned integration of the AdRizer
technology with Lomotif and Honey
Badger and synergies between AdRizer, Lomotif and
Honey Badger, the regulatory risks
with the NFT and blockchain business lines and such other risks and
uncertainties described more fully in documents filed by Vinco
Ventures and Cryptyde with or furnished to the Securities and
Exchange Commission, including the risk factors discussed in Vinco
Ventures' Annual Report on Form 10-K for the period ended
December 31, 2021 filed on
April 15, 2022 which is
available at www.sec.gov. Should one or more of these risks
or uncertainties materialize, or the underlying assumptions prove
incorrect, actual results may differ significantly from those
anticipated, believed, estimated, expected, intended, or planned.
Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee
future results, performance, or achievements. Except as required by
applicable law, including the securities laws of the United States, we do not intend to update
any of the forward-looking statements to conform these statements
to actual results.
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SOURCE Vinco Ventures