Synapse Group Deploys SOA-based Customer Self-Service Solution Powered by BEA
02 Abril 2008 - 6:00AM
PR Newswire (US)
Ten Million Consumers Able to Manage Magazine Subscriptions via the
Web; Synapse Moving Toward Information-as-a-Service IT Model SAN
JOSE, Calif., April 2, 2008 /PRNewswire-FirstCall/ -- BEA Systems,
Inc. (NASDAQ:BEAS), a world leader enterprise infrastructure
software, today announced that Synapse Group, Inc. has implemented
a service-oriented architecture (SOA)-based self-service solution
for magazine subscribers on BEA technology. Synapse, a leading
provider of customer acquisition and management services for
magazine publishers, specializes in marketing through affinity
programs. Synapse enables companies such as credit card issuers and
airlines to offer magazine subscriptions to their loyalty program
members. The customer self-service solution built on BEA extends
Synapse's existing touchtone-based self-service capabilities to the
Internet. The BEA solution is also helping Synapse enrich the
customer experience and drive additional revenue. Up to ten million
magazine subscribers are now able to manage their subscriptions
24/7 via the web. "Innovation is the lifeblood of loyalty
marketing," said Paul Citarella, director of enterprise
architecture at Synapse Group. "We are continually looking for
opportunities to improve convenience, add services, and facilitate
more compelling customer interactions for magazine publishers and
loyalty marketers. The customer self-service solution we've built
on BEA is an example of our commitment to innovation, and this is
just the first phase of our SOA. We envision a true
information-as-a-service model that will provide extreme
flexibility and create many new opportunities for our clients." BEA
AquaLogic(R) Service Bus 3.0 is the foundation of the SOA,
providing service orchestration and mediation. BEA AquaLogic(R)
Data Services Platform 3.0 handles data transformation and manages
the services that abstract data from core back-office systems,
including order processing and campaign management. BEA WebLogic
Server(R) is the platform for Synapse's web applications, which
include consumer-facing websites that are branded by Synapse's
clients. "The web is an ideal channel for loyalty marketing because
it provides limitless scalability and cost-effective customer
support," said Citarella. "The combination of our SOA and BEA's
technology can help allow us to maximize our utilization of the web
channel. We have a flexible, high-performance business platform
that is designed to provide a strategic advantage for us today and
to help us bring new capabilities to market rapidly in the future."
Synapse Group Synapse Group, Inc. is a leading independent provider
of customer acquisition and management services for publishers of
consumer magazines in the United States. Synapse's distribution
channels are built upon networks of affinity marketing partners,
including some of the most recognized brands in the United States.
Synapse enables their affinity marketing partners to use magazines
as a marketing tool to add value to their customer relationships.
About BEA BEA Systems, Inc. (NASDAQ:BEAS) is a world leader in
enterprise infrastructure software. Information about how BEA helps
customers build a Liquid Enterprise(TM) that transforms their
business can be found at bea.com. Copyright 1995-2007, BEA Systems,
Inc. All rights reserved. BEA, BEA AquaLogic, BEA eLink, BEA
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Systems, Inc. CONTACT: Jim Rivas of BEA Systems, Inc.,
+1-408-570-8834, Web site: http://www.bea.com/
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