Recent BEA AquaLogic Releases Can Provide Simpler, More Efficient Agility SAN JOSE, Calif., April 2, 2008 /PRNewswire-FirstCall/ -- BEA Systems, a world leader in enterprise infrastructure software, today announced the completion of the next phase of the BEA AquaLogic(R) family of products, fulfilling the BEA AquaLogic vision by delivering the most comprehensive, integrated set of products designed to provide control, agility, flexibility and simplicity for meeting today's business demands. The completion of the next phase of the BEA AquaLogic family brings to market a new era of BEA AquaLogic products that have evolved to address dynamic business applications. Dynamic business applications are a radical departure from the constraints inherent in traditional monolithic applications. Traditional applications are built for a specific purpose, inflexible due to embedding of all elements required of the application and generally difficult to change. Dynamic business applications are made up of an assembly of abstracted and distributed components that are designed to make them more flexible to change and more adaptable to the business. Core to accomplishing the dynamic business application is the need for a solid SOA, BPM, and Web 2.0 infrastructure. BEA AquaLogic can simplify business with a comprehensive set of products aligning SOA, BPM and Web 2.0, managing dynamic business applications throughout the entire lifecycle. It can help to enable an organization to break up traditional applications into fine-grained, reusable components to support the creation of dynamic business applications that leverage the synergies of a harmonized SOA, BPM and Web 2.0 environment. These components can reduce the risk associated with allowing an organization to more easily adapt to new business requirements by enabling simple changes to individual components. "The telecommunications industry has experienced significant change, and in order to stay on top, InterCall continues to innovate and not only respond to change, but anticipate it, as well," said Rob Ewing, vice president, Systems Development, InterCall. "Embracing IT as an integral part of our business has been key to enabling us to transform, to remain dynamic, and to win. The use of BEA AquaLogic technologies can help accelerate our programs, grow our efficiencies, and achieve the kind of agility that is required to pave the way for new opportunities and to remain a leader in today's marketplace." The BEA AquaLogic product family is an evolutionary breakthrough that is designed to deliver a foundation for abstracting complexity from business applications into bite-sized, reusable components for rapid assembly and configuration of business applications. It combines inspired innovation, consistent performance and open interoperability to offer a leading platform for the agile composition of dynamic business applications. BEA AquaLogic is designed to give businesses the power to facilitate change faster via a complete, unified and optimized platform that can help companies create, deploy and manage dynamic business applications throughout the enterprise while maintaining control and business/IT alignment. "Jewelry Television is one of the world's largest jewelry retailers. Since 1997, we've grown from a $5 million company into a nearly $500 million enterprise," said Chris Meystrik, vice president of software engineering at Jewelry Television. "We recognized that a new infrastructure was needed to support a large organization and to help ensure our competitiveness in the rapidly evolving world of TV- and Internet-based retail. As a result, Jewelry TV has adopted a service-oriented architecture based on the BEA AquaLogic platform, which serves as our overarching technology strategy to help move data securely and efficiently across the entire company and to improve the scalability required to support a customer base that is growing by 35,000 people per month. The combination of BEA AquaLogic technology and our SOA approach helps give us the adaptability and rapid change management needed to succeed." The completion of the next phase of BEA AquaLogic further advances the company's vision by also signifying the completion of the first phase of BEA WorkSpace 360(TM). As part of the BEA WorkSpace 360 environment, BEA AquaLogic is designed to enable IT to empower the business to make change without fear of losing control, to enable the swift delivery of business applications and to roll out changes with minimal complexity and cost. This technology is designed to transform elements of the business from siloed, replicated processes so that support and responsibility can be distributed through the empowerment of lifecycle participants while helping to increase efficiency into reusable, shared components that cost less to maintain. With comprehensive end-to-end governance built in, BEA AquaLogic, with BEA WorkSpace 360, can reduce the risk associated with the creation and maintenance of dynamic business applications and can provide more holistic visibility and control over the business and IT components. "Today's business environment is one of extreme competition with the advantage going to those that can adapt their businesses at the pace at which business requirements change," said Mark Carges, executive vice president of products, BEA Systems. "There is a movement in today's business environment in which the business and IT are seen as partners for success. To accomplish this, IT must build flexibility into the architecture that not only allows IT to accommodate new business requirements faster, but also allows the business to adapt to change without going through a rigorous IT process. This new marriage between business and IT results in a new style of business applications: dynamic business applications." The BEA AquaLogic product family is a combination of inspired innovation, consistent performance, and open interoperability to offer a leading platform for the agile composition of dynamic business applications. BEA AquaLogic drives unparalleled Business and IT alignment through a unified, cross-platform software suite that is designed to bridge the gaps between people, processes, applications, and information -- for an SOA that knows its business. http://www.bea.com/aqualogic. About BEA BEA Systems, Inc. (NASDAQ:BEAS) is a world leader in enterprise infrastructure software. Information about how BEA helps customers build a Liquid Enterprise(TM) that transforms their business can be found at http://www.bea.com/. Copyright 1995-2008, BEA Systems, Inc. All rights reserved. BEA, BEA AquaLogic, BEA eLink, BEA WebLogic, BEA WebLogic Portal, BEA WebLogic Server, Connectera, Compoze Software, Jolt, JoltBeans, JRockit, SteelThread, Think Liquid, Top End, Tuxedo, and WebLogic are registered trademarks of BEA Systems, Inc. BEA Blended Application Development, BEA Blended Development Model, BEA Blended Strategy, BEA Builder, BEA Guardian, BEA Manager, BEA MessageQ, BEA microService Architecture, BEA SOA 360, BEA Workshop, BEA WorkSpace 360, Signature Editor, Signature Engine, Signature Patterns, Support Patterns, Arch2Arch, Arch2Arch Advisor, Dev2Dev, Dev2Dev Dispatch, Exec2Exec, Exec2Exec Voice, IT2IT, IT2IT Insight, Business LiquidITy, and Liquid Thinker are trademarks of BEA Systems, Inc. BEA Mission Critical Support, BEA Mission Critical Support Continuum, BEA SOA Self Assessment, and Fluid Framework are service marks of BEA Systems, Inc. All other company and product names may be the subject of intellectual property rights reserved by third parties. All other trademarks are the property of their respective companies. DATASOURCE: BEA Systems, Inc. CONTACT: Jim Rivas, +1-408-570-8834, , or Analysts, Joe Hnilo, +1-408-570-8314, , both of BEA Systems, Inc. Web site: http://www.bea.com/

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