Brand invites Fi-natics to join the
celebration on April 4 an exclusive
tasting of the Breakfast Everything Bagel Burger and New Fried
Chicken Sandwich
NEW
YORK, April 2, 2024 /PRNewswire/
-- BurgerFi® is turning the Big Apple into the Big Burger
as the brand reclaims its spot in the heart of New York City with the unveiling of its
highly-anticipated Better Burger Lab™. Festivities complete with a
DJ, giveaways, Amazon One Kiosk, and more. BurgerFi will transform
guests into Fi-natics upon entering the Upper East Side
location!
On Thursday, April 4, the
award-winning burger brand will re-open its doors to guests at 1571
Second Ave. The grand opening celebration will kick off at
11 a.m., where the first 100 people
will be entered to win a $5,000
BurgerFi gift card. Guests that join the V-Fi-P loyalty program
will get a chance to win exclusive BurgerFi NYC swag, gift cards,
and more.
Guests will be delighted to savor the NYC exclusive
Everything Bagel Burger, featuring Natural Angus Beef,
Havarti + Grilled Onions topped with a Cage-Free Fried Egg and
served on an Everything Bagel with Garlic & Herb Boursin Cheese
and the NYC Hot Dog made with American Wagyu Beef topped
with Golden's Spicy Brown Mustard + Sauerkraut.
"We know, as a brand, that guests are looking for unique dining
experiences, which means we need to go where the guest is in life.
That's why we created the Better Burger Lab™ in our flagship
restaurant to craft distinctive experiences and get real-time
feedback from guests," said Carl
Bachmann, CEO of BurgerFi International. "The Better Burger
Lab™ will be the launching pad for innovation we plan to introduce
across our system. Guests can try our new Fried Chicken Sandwich as
a sneak peek preview only in NYC and our Breakfast Everything Bagel
Burger is an exclusive NYC store product offering."
Guests will also be able to try the new Prime Rib Burger, Fried
and Grilled Chicken sandwiches, Grilled Chicken salad bowl, and
NYC-only wing flavors such as Ghost Pepper Honey Jumbo Chicken
Wings and Lemon Pepper Jumbo Chicken Wings and a Spicy Fried
Chicken Sandwich.
For residents of NYC, becoming a V-Fi-P, a member of the
BurgerFi Rewards Program, is a must, as you might snag an
invitation to exclusive tasting events. The Better Burger Lab is
the first of its kind for the brand, bringing guests a delicious
and unique experience. The brand will be testing products at the
Better Burger Lab™ that will not be available elsewhere. V-Fi-P
members are the only ones who would have advance notice as well as
special "surprise and delight" rewards.
For more information about BurgerFi, visit www.BurgerFi.com or
follow them on Facebook or Instagram @BurgerFi.
About BurgerFi International (Nasdaq: BFI, BFIIW)
BurgerFi® is chef-founded and committed to serving fresh,
all-natural and quality food at all locations, online and via
first-party and third-party deliveries. BurgerFi was named "The
Very Best Burger" at the 2023 edition of the nationally acclaimed
SOBE Wine and Food Festival, awarded #1 "Best Fast Food Burger" in
USA Today's 10 Best Readers' Choice Awards, "Best Fast Casual
Restaurant" in USA Today's 10 Best 2023 Readers' Choice Awards for
the third consecutive year, and Fast Casual's Top Ten Brands for 10
consecutive years.
Twitter: https://twitter.com/burgerfi
Facebook: https://www.facebook.com/burgerfi
Instagram: https://instagram.com/burgerfi
Threads: https://www.threads.net/@burgerfi
TikTok: https://www.tiktok.com/@burgerfiofficial
YouTube: https://www.youtube.com/BURGERFI
Media Contact:
Ink Link Marketing
Brianne Barbakoff
brianne@inklinkmarketing.com
305.333.2809
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SOURCE BurgerFi International